BMW Project i to develop new city car

Since the release of its official strategy back in September, media sources around the world have been speculating that BMW is looking at either launching its own new brand or acquiring one to help its expansion. CEO Norbert Reithofer has now revealed that BMW is establishing a new environmental think-tank dubbed ‘Project i’, whose task it is to develop a number of solutions for a vehicle designed for congested city motoring.

Project i will run independently to BMW and has been given until the middle of the next decade to develop a concrete solution for the city car.
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BMW4me4ever - 3/18/2008 1:09:51 PM

+4 Boost

always thinking ahead

theoptimisticpessimist - 3/18/2008 3:04:43 PM

+3 Boost

Uh, so has Europe.

bmwfan1513 - 3/18/2008 4:00:48 PM

+3 Boost

That would be good for BMW.

JUGNU - 3/18/2008 5:37:44 PM

0 Boost

project i. Sound very similar to Toyota iq.

JUGNU

mostafa - 3/19/2008 3:33:18 PM

+1 Boost

hmm.. this could be the first stages of the reincarnation of the Isetta, perhaps?

project i, isetta... coincidental?

XYZZ - 3/20/2008 3:19:48 AM

+1 Boost

i had the impression that bmw was EMBARRASSED about the isetta affair they once had.