Scion looking at hybrids

After a bright start six years ago Scion’s sales have tanked and unless action is taken things are set to get worse. The Toyota budget brand sold just 130,000 cars last year, down 25% on the previous year, and officials are predicting volumes to remain unchanged this year. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation.

Scion has developed a new turnaround plan, which involves adding a host of new models and several technological innovations.

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Spectator - 3/21/2008 10:20:14 AM

-3 Boost

This is just me, however wasn't the whole concept of inventing Scion to create a cheap, small, fun and AFFORDABLE car? By giving Scion a hybrid powertrain, arent they going to have to raise the price of their vehicles to compensate...follow me here...and then wouldn't they cost the same as its parent company Toyota? So why would the seperate brand exist, if the are going to be sold at the same level as the parent company?

Besides, don't the A,B,C and D already get good gas milage?

Monk - 3/22/2008 2:08:32 AM

+1 Boost

lol well now a Ford Escape Hybrid b/c his Chrysler 300 was a "gas-guzzler."
ah politicians..........

carnuts - 3/22/2008 8:26:09 PM

+1 Boost

GoObama,

SHUT UP! Why did you avoid this thread, you puss!

http://www.autospies.com/news/New-IS-F-M3-C63-Comparo-MotorTrend-27503/

I will tell you why, your IS-F got its ASS kicked.

Look at the lap times, DOMINATED by the M3.

LAST PLACE in the comparo.

Have a nice day, you moron.

1970toyotamarc - 3/21/2008 2:02:50 PM

0 Boost

Very astute comment. I like your thinking on this. This is the kind of analysis that Scion's execs will be looking at before making any decisions. Scion is different from the mainstream mfrs.

bigmotov - 3/21/2008 2:27:49 PM

+1 Boost

Duh...EVERYONE has and will be adding it to their lineup. It's the fastest/easiest way right now to meet the soon-to-be regulations until the next big thing (hydrogen or whatever) hits.

ChicaneShooter - 3/23/2008 6:23:09 PM

+1 Boost

this may be an attempt to offer the most affordable hybrid yet.

just as Lexus offers NO 4-Bngers to dilute their image, Prius and toyota/lexus Hybrids generally have established a rep for HIGH QUALIY and efficiency at but a modest premium. (not so modest with Lexus models)

a Scion hybrid could become a true mass market, entry level hybrid.