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Nissan Brings Urban Art Culture to New York Auto Show


Artists From Critically Acclaimed Group Barnstormers Paint Creative Backdrop

Visitors to this year’s New York International Auto Show not only have a chance to see the latest new cars and trucks but can also take in a bit of urban culture at the Nissan display.

Nissan has collaborated with a group of New York-based artists to paint a creative backdrop for Nissan’s newest vehicle, the Sport Concept, at its public world debut.

The interactive display will feature artists painting a 40-foot mural in real-time, inspired by the Sport Concept, and a “video jockey” mixing music and DVD video on a large LED screen above the canvas. Painting commences at 10:00 am on Wednesday, March 23, and is scheduled to be completed by 3 p.m. for Nissan’s media reception, where journalists attending the show on the first of two press days can take in the completed artwork and speak with Nissan designers about the Sport Concept.

“The Nissan Sport Concept is designed to appeal to the youth market that actively seeks out style, innovation, and personal expression,” said Fred Suckow, director of marketing, Nissan North America. “We think the best way to showcase the Sport Concept is alongside artists who are expressing those exact same qualities.”

The Nissan Sport Concept offers the look and feel of a sports tuner car, yet is conceived as an affordable, attainable vehicle for buyers entering the new car marketplace for the first time. It is designed to be a performance-oriented hatchback with the style and individuality to match the lifestyles of its young, active buyers.

“This car is a celebration of youth, with its simple pureness and raw energy,” said artist Romon Kimin Yang, a.k.a. Rostarr. “Many of us draw our inspirations from our childhood with certain influences from urban living. This mural is the visual manifestation of the vitality and movement grounded in today’s youth.”

The painting will remain at the Nissan display through the public days at the NYIAS, which run from March 25 to April 3. Following the show, Nissan will take the art on a cross-country tour to its various North American facilities, underscoring Nissan’s future offerings of small, youth-oriented vehicles.