Citroen unveiled a new model, the C-Elysee, in Beijing on 8 April 2008. Based on the Elysee, the newcomer benefits from numerous upgrades in terms of styling, quality and technology.
The C-Elysee strengthens the range of models produced in China by Dong Feng Peugeot Citroen Automobiles (DPCA), consisting of the C2, Fukang, Xsara Picasso and C-Triomphe. The range is rounded out by the C4 Coupe, C5 saloon and C6, imported from Europe.
The C-Elysee is immediately recognisable as a new-generation Citroen with its expressive, modern-looking front end.
At the reveal press conference, Yves Moulin, Managing Director of Dongfeng Citroen, said that 300 improvements had been made to the C-Elysee, all of which can be perceived by the customer.
The new range features three trim levels and five versions, fitted with the 1.6i 16V engine. The C-Elysee will be launched following its public debut at the Beijing Motor Show on 24 April.
Generous, contemporary styling
The C-Elysee gains a new front end in line with the Marque’s most recent creations, together with new wheels and three-dimensional rear lights. The cabin gets new front seats and lighter colours.
Top quality
The C-Elysee is targeted at customers with modest budgets looking for a car with modern styling and top quality. The aim of all these upgrades is to ensure the highest levels of perceived quality and quality in use. Citroën has equipped the C-Elysee with latest-generation anti-lock brakes. It also ships with a Bluetooth audio system, 6-CD hard-disk jukebox and USB socket as options, while the boot lid features an automatic opening function.
Customer-oriented technology
C-Elysee benefits from all of the Marque’s technological expertise, with a high-performance engine, low fuel consumption, and manual and automatic gearboxes.
In addition, the suspension has been reworked to reduce noise levels.
More than 250 4S distributors are on the ground in China to sell and service the new C-Elysee. Customers have access to a 24/7 hotline and benefit from the considerable experience of Citroën, which has already sold more than 800,000 vehicles in China.
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