Enterprise Goes Green With Hybrid Rentals

The car rental business is slowly undergoing a green evolution, packing its fleets with more hybrids and fuel efficient vehicles.

But so far, it's been a cautious transition, since there's no telling whether consumer demand will meet the supply.

Enterprise Rent-A-Car, the nation's largest car rental company, launched one of its more ambitious efforts Wednesday, opening four new "green branches" in Atlanta. About 60% of the vehicles at the chain's stores will be hybrids or other fuel-efficient vehicles.

The company said it's a response to the consumer demand in Atlanta, which may reflect gas prices that could reach $4 per gallon this summer.

Read Article

lexusrox123 - 4/9/2008 8:57:03 AM

+4 Boost

i thought they alrady rented out hybrids. i mean , come on! the prius has been out for years now, what took so long?

NItePhire - 4/9/2008 9:52:12 AM

+1 Boost

Well at least with the Prius you would be viewed as a snob driving a boring car. LOL

ThierryHenry14 - 4/9/2008 3:28:11 PM

+3 Boost

Prius? Snob? Never heard that before...

ChicaneShooter - 4/10/2008 1:27:13 AM

+1 Boost

LOL!

in the parking lot of our local UU church, which arguably has the highest percentage of professionals in town, there is all of ONE benz, an occasional volvo, and about 1/2 dozen toyota hybrids.

i don't think ANY of the folks there are snobs. the vast majority ARE highly intelligent, and yet modest.

t_bone - 4/9/2008 10:37:48 AM

+1 Boost

Great idea. I know I'm not the only one who looks forward to trying something different when renting a car. I think this will be a huge win for everyone, including the manufacturers.

LexusKindaGuy12 - 4/9/2008 1:00:47 PM

+2 Boost

ive already rented a prius from them like 5 years ago. then 2 years later, when i called the same place, they said that they no longer rented priuses out. weird.

DROOPYSAKK - 4/9/2008 1:11:44 PM

+2 Boost

great just what American car makers need, Toyota cutting into their bread and butter....fleet cars.

ChicaneShooter - 4/10/2008 1:33:48 AM

+1 Boost

well, the Downsizing Three repeatedly say they are VOLUNTARILY cutting fleet sales, to not lose so much money.

AMiodynski - 4/12/2008 6:45:52 PM

+1 Boost

You can actually rent almost any Toyota on the market thru most of your local Toyota Dealerships. They are called T.R.A.C. car's. it stands for Toyota Rent A Car..... Those vehicle's are "loaner" cars for the dealership, however, they are available to be rented out by the general public.