Honda's econo brand to rival Toyota's Scion

Honda has given us the first taste of its new budget brand with the unveiling of an unnamed hatchback concept at this weekend’s Beijing Motor Show.

The new brand is designed along the lines of Toyota’s Scion sub-brand and will be testing the waters in emerging markets such as China and India before launching in more established markets.

Honda is yet to pick an official name of the new brand but it’s currently carrying the title ‘Li Nian’ (Chinese for ‘subject’).
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woood - 4/20/2008 11:40:54 PM

+3 Boost

This brand is probably for Chinese market only. Toyota vehicles have several chinese market only brands as well.

Htay7500 - 4/21/2008 8:54:20 AM

+1 Boost

hopefully.

JUGNU - 4/21/2008 3:56:46 PM

+1 Boost

u r right. Example Delta and one or two more.

Delta platz(Toyota Echo and now Yaris), Delta Frontrunner(Toyota Corolla Staion wagon), Delta Pickups, Delta 3 ton pick up(Toyota Dyna)...etc

It's a toyota brand in some Asian countries.

JUGNU

Kemic - 4/21/2008 12:13:50 AM

-1 Boost

Ford Fiesta ripoff. Really, see for yourself.

http://www.thetorquereport.com/ford_verve_concept_official_image002-thumb.jpg

Kemic - 4/21/2008 11:26:43 PM

+1 Boost

http://www.autoblog.com/photos/2009-ford-fiesta-china/764302/

No one sees the similarities? I get deboosted?

EL34 - 4/21/2008 12:16:27 AM

-4 Boost

This Honda looks like a Capybara o_O

_43LE - 4/21/2008 9:23:56 AM

+4 Boost

Well, it certainly looks better that Mercedes' Dumb, sorry "Smart" car.

truckmen - 4/21/2008 4:45:19 AM

+2 Boost

I would like to see something like this here exept based on the civic 4 door.

_43LE - 4/21/2008 9:24:55 AM

+3 Boost

It's nice to see that the trolls are still around on this site. Enjoy your stay here.

abcd - 4/21/2008 10:32:28 AM

0 Boost

http://www.autoexpress.co.uk/carreviews/firstdrives/220425/honda_accord.html

"Honda, which has traditionally occupied the space bet­ween volume and prestige marques."

M53R - 4/21/2008 1:16:15 PM

+2 Boost

Ironic. No?

_43LE - 4/21/2008 1:31:56 PM

+2 Boost

Ironic for sure, pot calling the kettle black.

Rupert - 4/21/2008 7:11:09 PM

+1 Boost

_43LE - I think you mean pot calling the kettle African-American.