Genesis brand could cost Hyundai half-billion dollars

I think the Genesis line would be nice.

I was dissapointed when Mazda dropped their lux line plans in the mid 90's.

I think the Genesis line should replace the Hyundai nameplate not add to the Hyundai family. The reputation of the Hyundai name is too damaged for a recovery. Replacement is a better option.

you do realize how fast Hyundai is growing, right? Within the next 10-15 years Hyundai is expected to grow to Toyota-like proportions, and most experts think they're the brand most likely to eventually challenge Toyota as the worlds largest car manufacturer. Somehow I don't see them dropping the name.

i think if hyundai wants to start charging toyota prices for its cars, then they should drop the name. to be honest, i'm very perplexed that hyundai sells a lot of cars. i would never buy or drive one in a millions years, i find the very idea disgusting.

right now, a lot of people are just looking for a cheap car. a Hyundai will do for them. But if Hyundai wants to expand and move beyond $25k territory for good, then they will need another name.

where i'm from, 'Hyundai' translates to 'i had no other choice.' if you are a person who CHOOSES to drive a Hyundai, please explain it to me, because i'm lost. Choosing to buy a Hyundai (if you can afford something else) makes about as much sense as a penile reduction surgery.

Hyundai can grow all it wants, it'll still be a Hyundai. You can dress up a turd to make it look fancy and prestigious but its still a turd. That's my point.

Reputation is larger than the entity. Hyundai dropped the ball on reputation from the beginning and IMO its too bruised to bring back. Rather than start a new line they should just rename the auto division Genesis.

pushrod and batman, Hyundai certainly took their lumps early on, and their reputation was deserved. Fifteen years ago. Of course fifteen years later a lot has changed. They're no longer the unreliable crap boxes they used to be, and frankly most people buying Hyundai's today were either too young to drive back then or young enough now to not even know that reputation previously existed. They do have a couple of big things going for them. For example,

a) they're less expensive than Honda's, Toyota's, and Nissan's, and
b) they have a very long warranty.

That's going to appeal to some people. And based on sales figures, it's appealing to more and more people every year. You might never drive one. I'm not interested in owning one either. But it's probably a good thing you don't work for an automotive manufacturer, because considering the figures and evidence staring you in the face your blanket dismissal of what is probably going to be the next uber player in the car business is an astonishing lack of foresight. Did you ever work for Ford?

i didnt even know hyundai had half a bill to throw around like that but if its priced right with the right gas mileage, i dont see any losses here

they can afford it... it would be good to add a nicer image to there company

This is absolutely necessary, because the Hyundai name was forever tainted in the 1990s by POSs like the EL and first-gen Accent.

Hope it does some good for their luxury sales.

I'm living proof that Hyundai tainted their name. I will never buy anything that has anything to do with Hyundai.

That's strange coming from you S4, Audi's name is just as Tainted in the states with their 80's brake pedal scandal and the infamous late 90's A4 control arm/turbo problems

Half a billion? They should do it! (then maybe they'd go into debt and never make it out again having to declare bankruptcy and therefore ceasing to exist.)

Is that a shot at Honda?

You should check your stats. Your saying that Hyundai is 5th. According to all the lists I have found, this is what the top Auto Manufactures look like:

1 GM
2 Toyota
3 FORD
4 VOLKSWAGEN
5 Honda
6 PSA
7 Nissan
8 Chrysler
9 RENAULT
10 Hyundai

Honda makes more than motorcycles. They make 4Wheelers, personal watercraft, planes, lawnmowers, boat engines, generators, and much much more. I wouldn't trust something of no value with Hyundai. I can trust Honda. They've proven themself time and time again.

From all recent reports, the Genesis sedan is a fine driving auto. As much as some people want to knock Hyundai, the Genesis will be a big hit. Value with quality will win out in the end, and the Genesis has both.

I am sure Hyundai could afford it, but the main question is will the new brand succeed? I haven't bought rebadged Toyota/Honda/Nissan till this day, why in a world am I going to buy a rebadged Hyundai? Unlike the starting days of Toyota, these are the days with unlimited resources over the internet. It will be impossible hide their cheap but reliable image like Toyota did with all that commercials back in early 90s. Rebadged Toyota fans should consider yourselves lucky. If we had enough resources like today, it wouldn't have got so popular. I know many people would agree, if Toyota would've started with that big L on their boring grill today, with unlimited amount of resources, it would've never kicked off.