Audi and Cadillac most improved in luxury brand perception survey

According to Kelley Blue Book Marketing Research’s Brand Watch study, brand perception of Audi and Cadillac was the most improved in the past year in the Luxury segment.

Audi improved in terms of seating capacity, luxuriousness, available options and prestige brand, while Cadillac improved in terms of driving comfort, exterior styling, interior layout/design, interior roominess and cargo/trunk space.

The results were...
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jt716 - 5/12/2008 4:58:45 PM

+8 Boost

They both deserve it:D

Chip - 5/12/2008 7:29:57 PM

+8 Boost

Audi has been on a roll since the 1996 A4 and 1997 A8. They keep improving each model line considerably and have added some fantastic cars recently. Well Done.

Cadillac needs to prove they can build the brand more. The CTS is an absolutely fantastic car. If they can spread this success to other models, then they will be a major player in a couple years. Cadillac shouldn't rely only on the Escalade & CTS.

S4cabriofoxone - 5/14/2008 6:35:39 PM

+2 Boost

I can't believe you base your experiences with Audi on a single POS you owned.

I could do the same thing for my 1995 Acura TL, but that wouldn't be fair because the current TL is far better.

Porschinator - 5/13/2008 8:54:38 PM

+2 Boost

^^^Yawn^^^