U.S. Ford Fiesta to be priced under Focus

The Ford Fiesta couldn’t come at a better time. Ready to hit the U.S. market in a sedan version in late 2009, the Fiesta won’t be any crappy B-segment car stripped of all the technology and premium features.

Ford says they will be targeting the 11,000 Millennials (individuals betweens the ages of 14-29). Millennials make up 32 percent of B-segment vehicle market. At a recent media event, Ford said it understands that individuals in that demographic won’t stand for boring style, crappy interiors and sub-standard features and don’t wont to cash out a lot of money for smaller cars.

Murray Callum, Ford’s U.S. design director, says that Ford worked closely...
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Shredmo - 5/20/2008 5:15:03 PM

+3 Boost

I like it. Oh, and it doesn't have the faux fender vent!!!

lexusrox123 - 5/20/2008 5:54:24 PM

+3 Boost

LOL! but it does have a (insert negative word here) looking foglamp on its bumper. it ruins the good looks of the fiesta

speedmaster - 5/20/2008 8:03:05 PM

-1 Boost

great move. now have it in diesel.

rubenkincaid - 5/21/2008 10:34:11 AM

+2 Boost

Very nice. But I don't want to see any 14 year old Millenials driving it. Nor any centenarians.

Whelan - 5/21/2008 12:47:38 PM

+2 Boost

Good car, will sell well. Was this title a joke, the Fiesta has always been a small car cheaper than a Focus. Looks like they need to get that all new Focus up and running soon once this comes out.

Now if Mazda would only bring over the 2.

rallyss - 5/21/2008 5:32:40 PM

+1 Boost

who will buy the focus now

S4cabriofoxone - 5/21/2008 10:51:35 PM

+1 Boost

Idiots.

Well, considering what Ford does with its stale models, the Focus will probably end up being less expensive than the Fiesta.

AMiodynski - 5/23/2008 2:40:55 PM

+1 Boost

The new focus I feel is a dissapointment !! It's been hit by every ugly stick it could, and it looks like a "enginer" ran into AutoZone and bought the fake fender vent at the last minute and stuck it on !!!!