BMW featured on Thailand’s Highest Billboard

Do you remember the amazing BMW billboard that was placed in Moscow? Well, it looks BMW Thailand is trying to keep up with the russians and they have put up their own BMW billboard.

To uplift brand image and build brand assurance among consumers, BMW Thailand embodied an attention-grabbing, bold, status-claiming “Torque of the Town” phenomenon on Thailand’s highest billboard. After all, if you start off byaiming high then hopefully your achievements will follow suit.

Thailand’s Baiyoke building, an 88-storey and 328-metre (1,076 ft) structure, is Thailand’s highest building and includes the highest hotel in Southeast Asia. This outstanding building occupies a prime strategic location in the heart of downtown Bangkok, therefore gaining huge exposure.

Occupying 2 sides of the Baiyoke Sky Hotel façade, one is promoting the launch of BMW diesel technology in Thailand, while the other side consolidating corporate identity with a general branding message.

This building is the most prime and prominent building wrap advertising in Thailand.

I wonder how much BMW paid for that advertising space.


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_43LE - 5/21/2008 12:37:21 PM

-2 Boost

Imagine if Lexus had done this...lots of people here would be calling it a tacky marketing ploy. But, it's BMW, so it will be "OK".

Czelinski - 5/21/2008 12:53:12 PM

+1 Boost

Please, shut up...you're Lexus bias bores people.

_43LE - 5/21/2008 3:23:17 PM

+2 Boost

How can I be biased? I don't even really like Lexus, not my cup of tea. I admire Toyota for their efforts and success but I'm no fanboy. I'm merely pointing out the double standard that many other fanboys have here on autospies.

We know where your biases are.

Czelinski - 5/21/2008 12:53:42 PM

-2 Boost

Your

sector - 5/21/2008 1:13:11 PM

-2 Boost

THE ULTIMATE MARKETING MACHINE :)

fuelfool - 5/21/2008 2:46:31 PM

+2 Boost

"A brand to look up to"?
"Torque of the town"?
Ultimate Pun machine. Terrible. Time for a new ad agency. Though it's far more likely in cases like this that the BMW client killed several good ad concepts and twisted the ad agency's arm to produce this crap. In which case, it's time to fire somebody in the BMW marketing dept.

jt716 - 5/21/2008 3:46:38 PM

0 Boost

43LE the reason everyone will call lexus tacky if they did the same thing is because they ARE TACKY! When the quality isn't there what else does it have to offer? Want plush luxury? go for a MB or Audi! Need a fun to drive yet luxurious car go for BMW MB or even JAG (XF) If Jag's newest models are as good as the XF they will surpass lexus

shabaru - 5/21/2008 7:49:30 PM

+2 Boost

This is nothing to talk about how bad a brand is... this is simply like a commercial taking the Taipei 101 as a very great example Sony Bravia once was lit on there as a commercial

xlr8 - 5/22/2008 1:58:59 AM

+1 Boost

haha isnt a bmw like 150k us dollars in thailand. Whos gonna afford that lol.

ChicaneShooter - 5/24/2008 8:37:58 AM

+1 Boost

i'm sure Thais fully appreciate "magic feel" as they creep around in bumper-to-bumper 5 mph traffic!