Chrysler is open to buying and rebading models from other automakers

Chrysler’s CEO Bob Nardelli said that the company is open to buying models from other automakers similar to its deal with Nissan. Nissan and Chrysler announced a deal last month in which both automakers will share vehicles. Chrysler will get a Nissan small car to sell in North America while Nissan’s next-generation Titan will be built by Chrysler.

While Nardelli did not name any automakers that Chrysler is considering, he said that any future decisions depend on the market demand.


“We will not suffer from the not-invented-here syndrome,” Nardelli said. “If we can have similar arrangements … and it makes financial...
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0to60 - 5/28/2008 4:05:17 PM

+2 Boost

Sounds like they are getting desperate. But may not be a bad idea until they can get their stuff together. Just have to pick the right brand.

gsh23 - 5/28/2008 4:36:44 PM

+3 Boost

funny that rebadging is how they ended up where they are now.

Whelan - 5/28/2008 5:09:34 PM

+2 Boost

Well then they can start by buying some Euro cars that we don't get in the states. How about bringing Puegot's back.

Agent63 - 5/28/2008 7:43:31 PM

+1 Boost

I don't know if Chrysler needs a small car. They need a partner that could supply better quality materials for their interiors which could revive their brand.

EvoAudi - 5/29/2008 12:09:25 AM

+2 Boost

They'll just turn into another izuzu this way.

woood - 5/29/2008 12:11:00 AM

+1 Boost

Nothing wrong in getting and rebadging cars from other makers. Just be careful with China made cars if they want to stay alive in the US market. Maybe, partner with a korean firm like Hyundai to manufacture cars in the US. This "could" be a win win situation for both companies.