How BMW is getting the word out on the street about the new 3-series

001 and the family were cruising the OC last weeked when I came upon a funny site.

Looks like BMW is taking the 'see the latest cars at the mall' thing to a different level.

And we think it's a great guerilla marketing idea...As long as the kiosks WORK!

And ours did!

Who knows, maybe I'll get lucky and win one...I promise I'll say nice things if I do ;)