Luxury German and Japanese buyers are looking to the Mitsubishi Lancer Evo

According to an in-house research done by Mitsubishi, the brand’s Lance Evolution X is stealing new customers from luxury Japanese and German brands. Why? Mitsubishi says the Lancer Evolution X offers a ’strong value proposition and excellent driving characteristics.’

The study showed that 38 percent of new customers opting for the Twin Clutch SST have been from luxury German brands while 31 percent have been from luxury Japanese brands. As for the manual transmission, 40 percent were...
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enthusiastx11 - 7/1/2008 11:04:02 AM

+6 Boost

what a stupid headline.

mitsubishi does research that says that people will ditch competitors' cars for theirs.

yeah...that's credible information.

ICON - 7/1/2008 11:22:04 AM

+3 Boost

Yeah, That is going to happen. This is a pointless piece of propaganda from the mftr. Keep dreaming Mitsu...

MercedesBenz00Z - 7/1/2008 4:31:13 PM

+1 Boost

"If I told you guys that a friend of a friend traded in a BMW M3 for a Subraru Impreza WRX STi, would you believe me?"

Sorry but...there are people who actually believe you?

Caraficionado - 7/1/2008 12:20:27 PM

+1 Boost

What would Mitsubishi do without the Lancer line?

M35MT - 7/1/2008 1:27:03 PM

+1 Boost

This research wouldnt be hard to do if it was simply based on vehicle trades.

Therefore, the X factor are the buyers who did not trade in a car.

BMW995 - 7/1/2008 2:32:37 PM

+1 Boost

I've got a deal for you Ferrari F430 owners -
I'll get you a brand new EVO and you give me your one year old or less F430.
I'll make the same deal for M3 owners.

Htay7500 - 7/1/2008 4:36:01 PM

+1 Boost

the evo is a cool car... but its insane if you're trading it with a ferrari.

S30GTR - 7/1/2008 10:04:29 PM

+2 Boost

the evo 10 is a cool car but come on are you guys serious. you don't believe this bull, do you.

GTR35 - 7/2/2008 11:13:32 AM

+1 Boost

Yes, the 10 is a fine machine but this is nothing but a scam by MitsuBitchy to fool stupid people into buying.

By the way, nice Pic of the S30.

STJ88 - 7/2/2008 7:27:07 AM

0 Boost

The truth hurts!