Merrill says GM bankruptcy possible

They should get rid of some GM brands to cut cost. Maybe even selling one or two to partner Toyota. If that is the case Toyota could benefit from using an existing brand to be used as an all-out hybrid brand. In turn it could save them some money.

A long shot but just a thought.

Very Very long shot.

What brand should GM sell to Toyota to use as an "All Hybrid" Brand?

Hummer?

I don't think they should sell any of their brands (some sell very well in other countries). In the US, GM should just stop making 2 or 3 of the "underperforming" brands instead. And only focus on core vehicles in its key brand portfolio (Chevy, Cadillac, Saturn).

Every Chevy SS model would what future Pontiacs were GOING to be...performance, excitement, power. Top-of-the-line Chevys would be near-luxury like Buick. Chevy trucks & SUVs should have street-, off-road- & professional-grade build options. Cadillac would be focused on more luxury appointments in each model offered...no questions asked. Saturn can continue to offer the European flare for the niche-like categories.

GM can operate and better adjust to market demand with fewer brands to constantly update and spread funding to. It can benefit for having to differentiate so many brands from each other and having to explain why their different (when they're 80% the same). Marketing only Chevy, Cadillac, Saturn would be a 1000x easier for auto shows and special events.

And think of the "buzz-factor" if GM provided concepts for Hummer, GMC, Buick, Saab, etc every couple of yeas to showcase limited production runs.

I must be a deep (optimistic) dreamer...b/c I really think GM would be better off this way.

This probably is going to kick up the talk about GM ditching a few brands. Possibly Pontiac since they have not yet come out with any really new models other than the G8. The G8 could get it's powerplant moved to a new Saturn model upsize from the Aura/G6.

GMC most likely will be on the block given that it offers just more luxury heavy duty versions of Chevy trucks and SUVs.

Most people say Buick, GM at first was trying to aim Saturn at the Acura market, but it seems they are sticking to their guns on recreating the brand to go against Cadillac, we shall see how that pans out. Produce that new Riviera and sales could be better.

Saturn is moving away from GM in terms of American rebranding. They use almost all Opels for their current lineup and if they kept with that it could benefit them in the long run.

I also feel the government would possibly step in with this and help GM bail out a bit. Such a large US company would be detrimental if lost in our economy.

To clear up a few things. The G8 (a version of the Holdven VE chassis) shares only its 3.6 V6 w/ the Epsilon based G6.

GMC offers light duty and heavy duty trucks, just like Chevrolet. It will go away eventually but since it is the #2 volume brand, has very little development costs, and sells are high margins probably won'tbe going away.

Pontiac is GM's #2 car brand in volume. I really can't see just giving up your 2nd largest car market (which will surely cost billions of dollars) at this point.

Saturn wasn't rebranded GM North American cars prior to the Ion. GM has publically stated it will become rebadged Opels so that is nothing new. The only problem is that the 1st of these, Astra, isn't selling that well.

The bigger risk for GM at this time is being bought out.

If GM were ever going to do what we all know needs to be done--a radical restructuring of its brands/divisional structure--this is the time to do it.

GM's share dipped below $10--the first time since 1954.

If that isn't a wake-up call, I don't know what is. Wall Street and Main Street would welcome a radical surgery of this once-great company.

With over $70 billion in longterm pension and medical liabilities, I'm amazed GM lasted this long. They need to downsize and specialize ASAP.

GM wouldnt be a surprise. But consider this: Toyota and Bankruptcy. Its not so far fetched after all. Big car makers are more vulnerable, the more liabilities you have spread out the easier it is to fall into debt and generate huge losses

Toyota has $38B in cash. I don't think it's going out of business anytime soon.

Maybe not. But its not impossible. It seems to be heading down that old and well traveled road GM has known.

Just look at what is going on with their production at the Tundra and SUV plants. And at how much they are backtracking their overly ambitious sales goals. Clearly at least the people who set those goals did so to wrongfully inflate stock prices and mislead the public and investors.

I can almost guarantee Toyota is going to be declaring huge losses by the end of this year.

"Toyota has $38B in cash." Where did that number come from? By my counts its about 10 billion too much. Not too long ago, GM had that very same problem. Too much money.

Toyota may not be a bunch of car-lovers, but they are certainly a bunch of very shrewd business people.
I'd bet huge sums that Toyota is not going out of business!
How can you when you scam the best technology from other companies and put your "engineering" into making it reliable and cheap to produce?
A lot of people dislike them for that, but its a formula that works extremely well!

Because GM has 8 different brands Of course they do. If toyota had 8 different brands, they would murder GM in fuel economy. I don't think its a big accomplishment to have a company with 8 brands beating a company with only 3. and one of those GM cars (Pontiac Vibe) is actually a toyota.

What good is long warranty when they BS w/ u when u try to take it in for warranty service and talk most ppl out of free service. I know this girl that bought a 100k warranty Elantra - the brand new car started stuttering intermittently or something - they just gave her BS...

I agree Damikco, they do have a better warranty, my only question is why 100,000 miles but only 5 years? they advertise 100,000 miles as a marketing gimmik so they can say well we have 100,000 mile warranties like hyundai. GM has improved trmendously, I give them that, and I feel bad that they are still losing despite their improvements. I didn't feel the same when they were making those cheaply engineered poor interior cars of the 80's and 90's.

GM's cars are improving dramatically (Malibu, the Chevy A6 clone) and trucks (the new interiors don't look like they're from the 1970's anymore! :)
However, it may be too little too late.
They've had cash problems, union problems, lack-of-direction problems, top-heavy organization, etc. for too long.
You can only go so far into debt, and eventually the overheads of servicing the debt prevent you from ever digging out.
Too bad. The cheapest (North American built) Chevies have better brakes than the high-end Toyotas, and they're quality is way up....

goodbye gm...
the japanese will be laughing at you just like you laughed at them...