Lexus to finally play its first home game?

Toyota introducing Lexus in home Japan market to boost brand

By Yuri Kageyama

TOKYO - Toyota is bringing back home to Japan its Lexus luxury brand, which has marked big success in the United States, with 150 dealers opening nationwide by the end of the year, the Japanese automaker said Thursday.

Toyota Motor Corp. is eager to strengthen its image by promoting the Lexus in Japan, where it's still largely unknown and most luxury car buyers still prefer European brands like BMW and Mercedes Benz.

Full article here:

lexusforever - 5/23/2005 12:56:11 PM

+1 Boost

Ben- You dont know what you saying because you still in the dark and dont know whats happening. Lexus is the a car that MB cant compete with.