Toyota Canada Reduce Retail Prices on 11 Models

Looks like Toyota are going out of business :-(

This is an interesting move. I've barely seen an automaker lowering official MSRP. Also, Toyota reported their sales number is much better in Canada than in U.S.; Will Toyota USA follow the same way or keep losing U.S. market?

"Looks like Toyota are going out of business"

Yeah, being the most profitable company automatically means that they are going out of business, makes sense.

^ most profitable and richest auto company, that is.

You would think with all that money they could design one car that is pleasing to look at.

They already have some, you're just on acid too much of the time to notice.

Its easy to talk about price reductions when unsold 2008 cars are involved as they would normally be reduced for clearance anyway. -- I want to see what prices will be announced for 2009 models.

These aren't discounts....they're changing MSRP. That means it's sticking around.

ca uka cuka cuka

This is a good move on Toyota's part. Our neighbors up north pay anywhere from $8k more for entry models (civics, golf, focus) to $30k(for Porsche, MB, Jag etc) above what we have to pay here for new vehicles even though their dollar is on par with ours. There's even a lawsuit filed against major manufacturers right now. Lexus was one of the first (along with Porsche) to ease the pain by lowering MSRP's...

Lexus lowered prices as follows last year:

Model/orig MSRP/ new MSRP
ES series / $42,900 / $39,900
IS series (manual) / $36,550 / $31,900
LS series / $92,400 / $85,800
SC series / $93,250 /$86,100
RX series ('09) / NA / $44,350
GX series / $76,600 / $68,500

Looks like Lexus are Porsche are the only ones doing the right thing.

Wow. Holy shit. It's about time! I live in Canada. I hope the other makers do the right thing as well. We are being gorged for cars here in Canada compared to the US.

Toyota the eco brand has become no econo-friendly for those who are in the market. I'm surprised they lowered the Lexus pricing too. It can lure more buyers. Maybe owners of Avalon's could now buy a lower end Lexus!

The Prius feels incredibly cheap.

Grab the door handle (not the moving handle-lever, but the fixed one on the arm-rest) and pull. You can nearly pull the entire door panel off it flexes so much. You should be able to grab/push any panel in a vehicle and not feel like you could dismantle it. German vehicles are good for this. They feel solid.

I don't know what your standards are but the Prius is cheap in my opinion as well. However if GM is helping them build the Prius models then I can see why but then again regardless of who's building proper CG should be implemented.

Maybe now they will sell some SC..hahaha!

The reality is... Our Canadian dollar has been within cents from par with your US dollar for over four years now, with times ours being worth as much as $1.10 USD per $1 CAD.

Almost every business has tried to make up a reason for their prices remaining the same, even though their dollar is purchasing much more on the market, thus they should reflect the saving in their prices, i.e. American prices if our dollar is on par with the US dollar.. but they don't..
They were originally saying "the stock was purchased a year ago and thus has to reflect the prices at that time", well a year came and went without any price changes.
Next, they have been saying the dollar will fall back to $0.65 and they will not change their prices believing this is a bubble..

There was a huge stir in the canadian media about canadians going over the border, buying a car for ten thousand (or more) dollars less from a US dealer. When the Canadian dealer wouldn't match the US dealers price and the dollars are at par there is something wrong.. they went as far as trying to prevent US dealers along the border from dealing with Canadian customers, saying it would steal revenue from their Canadian counterparts..

The car manufacturers were simply riding out the bubble, Toyota isn't the first to drop prices, Audi was offering 5 grand back cash, Dodge is practically giving them away.. Still I don't believe one dealership is selling the car at par with the US dealers, still holding to the fact the Canadian dollar was, at one point, $0.65 per $1 USD...

At least we now get USD pricing on magazines and books... ;-(

Toyota was the first Manufacturer to lower prices in Canada...not rebates but MSRP. Cash back has always been around. And yes most Toyota's are still more expensive in Canada...but some are the same. Price out a base Corolla or Matrix and the prices are within $100. Some of the larger vehicles are still way out. But that's why they dropped prices again. And don't kid yourself. Canadian dealers were prevented from selling to US customers 6 years ago when the dollar situation was reversed. As for being pissed about the difference...part of it has to do with higher taxes/tariffs. Feel free to buy in the US. But make sure you take the US healthcare system too.

The only thing news-worthy is that Toyota is the LAST automaker to adjust the price to adapt to the new Canadian dollar value.
And like all other brands, its still cheaper to buy the same car south of the border.

permanent price drops--not just temporary deals--are a sign of very weak pricing power. not surprising as toyota/lexus sales are down 20%.