Mercury’s future doesn’t look promising, no new models planned

While FoMoCo executives keep saying that Mercury is a very important brand of the company’s portfolio, dealers are worried mainly because execs have yet to give them a straight answer on future products and future strategy. Well, Ford has shined some light onto what it has planned for future Mercury models. However, with no future vehicles planned or any updates after the 2010 model year, the future for the sluggish brand doesn’t seem very promising.

The Mercury Milan will be updated for the 2009 model year along with the Milan for the 2010 model year. As we all know, Ford has planned a Mercury Milan hybrid for 2010 as well.

Mercury’s Sable model seems to be dying a slow death. Ford will introduced a redesigned and re-engineered Taurus for 2010 but the Sable, which shared the same platform, will not see any changes. According to sources, execs refuse to...
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DexDiamonds - 7/16/2008 1:04:06 PM

+1 Boost

Old news.

0to60 - 7/16/2008 1:45:43 PM

+4 Boost

Die already. Geez. You can cover every model with either Ford or Lincoln. Mercery is not needed.

mpwr - 7/16/2008 2:24:31 PM

+1 Boost

those days are gone, and GM needs to get there act together also. DETROIT STOP DILUTING YOUR PRODUCT

atomicbri - 7/16/2008 6:01:11 PM

+2 Boost

FOR GOD'S SAKE.... DIE ALREADY! All you have ever been is a Ford in Drag.... be ashamed Ford, you know nothing of running a car business anymore.

Maverick2020 - 7/16/2008 6:49:21 PM

+1 Boost

The worst part is that they are going to have to get rid of the Mercury girl, Jill Wagner, which has been the sole highlight of the brand the last decade.

mattman953 - 7/16/2008 7:19:13 PM

+1 Boost

It's like your senile grandmother. You love her, but she needs to go already.

Agent63 - 7/16/2008 8:09:24 PM

+1 Boost

Mercury should just be closed down.

toolatetorace - 7/16/2008 10:13:01 PM

+1 Boost

Is it blocking you view of the sun???

Caraficionado - 7/17/2008 1:12:35 PM

+1 Boost

About time. Lincoln is not coming up with anything interesting either. Focus on Ford and Mazda