Audi Sales Slip 4.5% In July

Audi of America Inc announced today auto sales for the month of July totaling 6,804, a decrease of 4.5% from last year’s figures, yet the brand expects to gain market share based on better overall performance versus the luxury segment average. Audi Certified Pre-Owned (CPO) sales continued to grow with another record-setting month; compared with last year’s July figures, CPO sales rose to 2,669 units, an increase of 21.2%.

“Despite the negative pace of sales across the industry, Audi continues to outperform the market,” said Johan de Nysschen, executive vice president, Audi of America. “There’s been positive consumer reaction to our products, and there is a growing enthusiasm for the forthcoming launch of the all-new A4. In addition to the beautiful vehicles and the excellent technology, I think consumers are finding that Audi offers a portfolio of German-engineered vehicles that deliver strong fuel economy performance.”

Nationwide, Audi sales of three models were up, demonstrating continued excitement around the brand, which has seen consistent movement throughout 2008: sales of the A3 jumped by 30.5%, and the A6 and A8 grew 14% and 2%, respectively.

Audi continues to impress industry analysts and other third-party industry watchers. J.D. Power and Associates’, the respected industry organization that measures, among other things, quality within the auto industry, recently noted that Audi posted the greatest ranking improvement in initial quality during the 2008 J.D. Power Initial Quality Survey.

To date, Audi has sold 51,827 vehicles in 2008, a 1.9% decrease over the previous year; CPO sales for 2008 total 20,940, an increase of 38.7% over 2007.

silver1 - 8/1/2008 11:56:59 AM

+2 Boost

If you look at the numbers dumb AS* you can see that most of the sales were hurt due to the SUV Audi Q7...

aarononymous - 8/1/2008 11:57:59 AM

0 Boost

moron, wait until the other brands report. If Lexus, BMW, & MB are way down maybe those people went to Audi or VW, market share is what you want to focus on.

bmwdrvr - 8/2/2008 11:39:36 PM

0 Boost

will given the 2 rivals it thinks its in the same league with either gained in sales, or had a very slight overall decrease 4.5% decrease is a poor showing especially since their sales were already low.....to the tune of less overall sales than sales of just the 3 series........and thats with the A4's very low leases, and the huge deals on the other cars, maybe a turn around is coming soon for them with the new models

aarononymous - 8/3/2008 9:15:19 PM

+1 Boost

all true except the A4 lease has been gone for a couple months

aarononymous - 8/1/2008 2:38:22 PM

+1 Boost

someone "IS" a moron. You are for the stupid Audi is a VW comment.

aarononymous - 8/1/2008 8:59:57 PM

+1 Boost

Nobody is questioning your spelling, just simple grammer. You do make up for it with your brilliant logic.

aarononymous - 8/2/2008 1:36:13 PM

+2 Boost

ok, details? Let's talk new cars

VISO - 8/4/2008 12:52:00 AM

+1 Boost

Amazing Idiot with a new name.

VISO - 8/4/2008 12:54:49 AM

+1 Boost

Audi doesn't think it is in the same league, it knows it is! Any ACTUALLy informed auto enthusiast knows this, just ask any auto journalist. Your as stupid as your joke of fanboy name.

Sp33drac3r - 8/1/2008 12:46:33 PM

+1 Boost

Considering they really haven't had any lease special programs since June, I'm amazed they only dropped 4.5%.

richard34 - 8/1/2008 12:58:25 PM

+3 Boost

4.5% in not that bad considering there are not as many A4s as last year because of the new one comming in a month

VISO - 8/1/2008 2:22:47 PM

+1 Boost

Audi will remain down as you have major model changes taking place. A new A4, a redesigned A6 and so forth. I do not see Audi sales increasing until Oct or Nov of this year.

Larry - 8/1/2008 1:09:17 PM

+1 Boost

Q7 down 51% wow this SUV is only 2 years old, Audi has missed out on the SUV boom, 205 Audi A8's damn that is shitty.

VISO - 8/4/2008 12:52:19 AM

+1 Boost

And Lexus is doing so gooood!