Audi Releases First iPhone Application From An Auto Manufacturer

Audi of America today announced the release of the first ever iPhone application from an auto manufacturer. “Audi A4 Challenge” is a driving game that utilizes the iPhone’s accelerometer (motion sensor) to steer a digital version of Audi’s entirely new 2009 A4 through a series of progressively challenging courses. Players maneuver the course and race against the clock to beat their own personal best time. The application is now available free of charge on Apple’s iPhone Application Store. The 2009 Audi A4 will be available in Audi dealerships nationwide starting in September of 2008.

“The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public,” said Scott Keogh, chief marketing officer, Audi of America. “Audi customers are smart, sophisticated and technologically savvy. As a brand, we are committed to progress and innovation at every turn. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone.” 

Located in Denver, Factory Design Labs, Audi’s interactive agency of record designed the game in just two weeks. 

“Innovation is the foundation of the Audi brand,” said Scott Mellin, CEO of Factory Design Labs. “This is the first application by an automotive OEM, but it’s also reinventing the shopping experience. In combination with the A4 iPhone web site, this is the first viable mobile marketing solution in the automotive space. Importantly, it is also a unique way to engage the consumer with the DNA of the Audi brand.”

To support the application and the launch of the A4, Audi has also created an A4 iPhone experience web site that allows users to experience and learn more about the entirely new Audi A4. Customers who visit truthinengineering.com/a4/iphone on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator and link to install the Audi A4 Challenge application.

1dott8 - 8/21/2008 2:18:19 PM

+3 Boost

you do realize that it's a 60/40 split (rear/front), right? genius!

dwatson - 8/21/2008 4:29:10 PM

0 Boost

I don't agree with Amazin but that was pretty funny.

CRS2112 - 8/21/2008 2:06:25 PM

+1 Boost

It was nice yesterday reading posts without your useless comments. BTW - how did the enema turn out for you? Enjoy it? Hey - does your BMW still say AUX when you plug it in? That is advanced.....

CRS2112 - 8/21/2008 2:13:15 PM

0 Boost

Should clarify - even though 99% of BMW fans here are smart and actually own one - it should say plug in your iPhone/iPod.

aarononymous - 8/21/2008 7:11:22 PM

+2 Boost

amazin, careful who you call idiot. I know you are right 99.99% of the time but actually the quattro 40f/60r split is all of the time, under normal driving conditions. It only changes when a wheel or wheels spin, and can send up to 80-90% of torque to the front or rear.

1dott8 - 8/21/2008 3:17:21 PM

+5 Boost

"get a refund on your community college.

what abou the fwd cars in europe? 100/0? jackass"

that would have been funny if you didn't misspell the word "about". i guess my community college had a course in spell check and yours didn't.

CRS2112 - 8/21/2008 3:24:05 PM

+2 Boost

How do feel about Mini? A FWD BMW.

1dott8 - 8/21/2008 3:46:54 PM

+3 Boost

i don't know about anyone else but i could care less. front wheel drive can be fun to drive if you know how to drive it.

B7FAN - 8/21/2008 3:49:48 PM

+1 Boost

eeeeeehhhhhh they need to reshape the mini then maybe it will have a chance and its due for a redesign

CRS2112 - 8/21/2008 4:02:15 PM

+2 Boost

Living in the northeast - FWD is better for me. My BMW was a mess in the snow - even with snow tires.

audirevolution - 8/21/2008 4:14:16 PM

+3 Boost

The Honda Civic Si, VW GTI, and the Mini Cooper are all excellent FWD vehicles.

kut17 - 8/21/2008 5:12:18 PM

+1 Boost

I installed that application. It's too hard to play so I deleted it. It was kind of a waste of a program.

Agent009 - 8/22/2008 8:18:26 AM

+1 Boost

Hmm, My 8 year old had no problem. Maybe the skill level of the player.

bmwfan1513 - 8/22/2008 12:17:40 PM

+1 Boost

I have it on my iPhone and it is a horrible program.

AlexTx - 8/22/2008 6:39:40 PM

+1 Boost

Amazingidiot...

a) never happened... you are one of the brain washed people who still believe that this was a problem.
b) Mini... enough said
c)and yet still very good handling
d) really?? seeing that Audi offers the most powerful V10 in it's class, the first to reach 420hp (and the Beemer was only able to match it; at least Mercedes beat it), the most powerful Diesel engines..
e) so does beemer
f) M cars with more power and lighter that are barely able to beat S cars....
g) Not in your wildest dreams..... sure if you compare a new M versus a old RS, and yet... still..
h)you DAMN right