GM Sinks Half A Billion Dollars Into The Future Of The Chevy Cruze

GM Sinks Half A Billion Dollars Into The Future Of The Chevy Cruze
General Motors Corp. will invest more than $500 million in the United States to build its next-generation compact car, the Chevy Cruze.

The car is a key element of GM's strategy to build smaller, more fuel-efficient models to stoke sales and help restore profits amid sinking demand for its money-making big pickups and sport utility vehicles.

GM will pour $150 million into developing the Cruze and another $350 million into its factory here, where the car will be built. The plant is in the Mahoning Valley section of Ohio, an area hit hard by shuttered steel mills and economic uncertainty. On Thursday, when the automaker announced the investment and took the wraps off a foam model of the Cruze, throngs of workers, retirees, executives, dealers and politicians snapped photos of the car with their cell phones.

 


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350zdon17350zdon17 - 8/22/2008 12:01:09 PM
-4 Boost
they should not be aloud to spend so much money they do not have...not a bad looking car but is not going to be a savoir for the company


LexSucksLexSucks - 8/22/2008 12:16:52 PM
-8 Boost
And GM wonders why they are in trouble? LOL!. Not a bad looking car but unless they price it below $15K I do not see that car saving the brand.


BimmerGuyFL78BimmerGuyFL78 - 8/22/2008 12:31:37 PM
+1 Boost
This is definetaly a very good looking car. What GM needs to get right from the start with this car since it will have an all new name is the foundation it is built on. A solid rear-beam axel should not make its way into this car, only a mutli-link independant suspension. This car should be refined and fun to drive for it's price class as well as provide good Fuel Economy.




QuantumMatrixQuantumMatrix - 8/22/2008 12:56:50 PM
0 Boost
Now that is a good looking car.. Suprised it is by Chevy..

GMC just might be turning around and become an exciting car company again.


AmazonPrinceIS350AmazonPrinceIS350 - 8/22/2008 1:17:24 PM
-1 Boost
Its a Chevy in the front and Lexus GS in the back with a Chevy sign and a Jaguar chrome strip running across the trunk. Couldn't they come up with something more original for the back? They did it with the Neon.

You know what I don't understand about American cars? Why do they kill their life cycle after the first 6 or 12 years (escort, neon, probe, etc.) those were all good cars!In order for American companies to come back from the dead they are going to need brand & name recognition (corolla,accord,sentra.....these have been around for ages) Why invest all this dough if you are going to kill it in the future?


M35MTM35MT - 8/22/2008 1:58:13 PM
0 Boost
Um, doesnt really look like a GS from the rear (I see what you mean, you're looking at the tailights) It does have the trendy-luxury-car rear end with the raised trunk that was first on the 7 though. Looks attractive.


tkindredtkindred - 8/22/2008 3:23:10 PM
+2 Boost
GM is doing some good things lately. Why didn't they do these things before. I knew they had the ability to produce nice products. I have seen them overseas. It would be nice to see GM make a comeback.


t_bonet_bone - 8/22/2008 6:06:58 PM
0 Boost
Looks nice but they need to tone down the bowtie size a bit.


bekenbeken - 8/22/2008 6:56:39 PM
+1 Boost
It's a nice looking car. Looks like an update to the Chevy Optra (Daewoo built car available in Canada). Doesn't get much marketing in Canada, but there are a few (only a few) around.


Htay7500Htay7500 - 8/22/2008 7:54:35 PM
0 Boost
And we wait after its debut in Europe...


sectorsector - 8/22/2008 9:12:47 PM
0 Boost
Like the G8 design cues in the front and Lexus GS like rear. Overall very nice.


uhn2000uhn2000 - 8/23/2008 1:00:46 AM
0 Boost
For god sakes all these American companies remind me of the North American mentality. No loyalty; in this case to a name. Pick a name of a car line and stick to it for a long time and build on it!!!

BS ... its unreal how lost these companies really are. How can the US be the country of origin for some of the most amazing branding in the world and these manufacturers can't get their act together.



doctorproctordoctorproctor - 8/23/2008 2:02:24 PM
0 Boost
YAWN!....not bad looking but it's amazing how many cars these days are all beginning to look generally the same.....looks very 'Nissan Altima' to me. There was a time when GM was the leader in design and technology...what happened? I agree with previous comments that U.S. manufacturers keep renaming and reshuffling their products around so much it gets confusing..(i.e., Ford Taurus became 500 which became Taurus again or Windstar then Freestar and Freestyle now 'X"?....and what was a Chevy Optra or Epica nevermind the Cavalier/Sunfire now Cobalt/G5?....at least Chrysler has maintained some semblance of consistency lately with 300, sebring and caravan, etc.). Let's see how long the 'cruze' lasts before being rebadged.


komododavekomododave - 8/23/2008 7:24:52 PM
+2 Boost
Half a billion for new vehicle development is not that much. It's pretty average actually. The new F-150 was 1.25 billion if I remember correctly.


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