Chrysler Considers Selling The Viper As A Brand!

Chrysler is weighing strategic options for its Dodge Viper business, which could include a sale of the brand.

The Dodge Viper is a low-volume V-10-powered sports car, which was first produced in 1992.

Chrysler spokesman Todd Goyer said about 11 Viper cars are built daily at Chrysler's Conner Avenue assembly plant in Detroit. Chrysler has sold 682 Vipers so far this year, up 111% from the previous year.

Read Article

Maverick2020 - 8/27/2008 11:57:36 AM

-3 Boost

Okay, let me get this straight. Someone wants to buy a fading, very low volume model [Viper] from a fading brand [Dodge].

I used to think that I would like to screw Pam Anderson. But have you seen her recently?

http://www.hollywoodtuna.com/images/bigimages/pamela_anderson_loose_big.jpg

222max - 8/27/2008 12:20:13 PM

+8 Boost

This could actually be good. If someone bought Viper they could then develop it as a true niche product such as McLaren and Saleen does. Dodge would likely abandon the Viper altogether in the coming years and then the car would simply cease to exist. This way it could gain its own life and prosper (away from its ailing parent company).

EnnNorak - 8/27/2008 4:31:24 PM

+2 Boost

It's worth nothing as a brand -- Chrysler should concentrate on selling the assets associated with Viper production if that has any equity left. Alternatively, maybe thay can cut a deal leasing out the Viper brand name.

WorldofLuxury - 8/27/2008 8:42:41 PM

+2 Boost

They should sell a large share to an after-market tuner. (i.e. not Hennesseennnessssy)

(Fun fact: Did you guys know that women, not men, but the entire Viper together?)

WorldofLuxury - 8/28/2008 12:14:34 AM

+1 Boost

put*

Whelan - 8/27/2008 1:05:08 PM

+3 Boost

note they did not say who the 3rd parties were. You could have a Saleen Viper. I agree with 222max in that it could be like the next S7 Saleen where it is prominent in racing still and carries the brand.

Heck maybe Hennessey is looking to buy the Viper since it makes such crazy versions of it.

hk4site - 8/27/2008 1:12:45 PM

-2 Boost

Worst car I have ever owned, cabin heat was unbearable had to have the a/c on with the top down!

Chip - 8/27/2008 2:25:56 PM

-3 Boost

The Viper is old school. Times have changed. Kill it already.

As for the Viper brand, yet another brilliant idea from Chrysler. When will these guys learn. Everything they do results in more debt.

FerrarisR4me - 8/27/2008 5:17:13 PM

+2 Boost

The American car industry is in a sad, sad, place. GM is its only hope I guess. They're the only ones doing anything good.

Agent63 - 8/27/2008 8:42:51 PM

+2 Boost

I think this would separate the Viper name and the Chrysler image apart and may do more good than bad. I never put this to thought but for now it seems like it would be beneficial to the Viper car. With some proper chassis development and with people who know how to make a car go around a corner a potential Viper brand could be in the league of Saleen's.

B7FAN - 8/28/2008 8:21:31 AM

+1 Boost

I think they have something there if planned correctly they MIGHT be able to compete with the with some of the top german/italian automakers