Toyota most valuable brand, Hyundai beats Porsche and Lexus

Brand value can be a fickle thing.

It’s impossible to measure accurately and it can be affected by numerous volatile factors, but at the end of the day if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall value.
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holmstar - 9/25/2008 5:12:41 PM

+8 Boost

Why wasn't this in the summary???:

The top ten automotive brands in order and value are as follows:

1) Toyota - $34b
2) Mercedes-Benz - $25.6b
3) BMW - $23.3b
4) Honda - $19.1b
5) Ford - $7.9b
6) Volkswagen - $7b
7) Audi - $5.4b
8) Hyundai - $4.8b
9) Porsche - $4.6b
10) Lexus - $3.6b

Agent63 - 9/26/2008 8:52:57 AM

+1 Boost

Every brand deserves to be up on that list except Ford. Now if they brought over the Mondeo, I may think differently.

andraz - 9/26/2008 3:34:12 AM

+2 Boost

Lol this is a joke.

where is PSA?
where is renault nissan?
where are the americans?
where is fiat?

Kinger - 9/26/2008 4:49:10 AM

+1 Boost

Huh? Fiat were virtually bankrupt a few years ago, they're managing to work their way back now with some nice new products but they still have a way to go.

M35MT - 9/26/2008 7:59:49 AM

+2 Boost

Still, where's renault/nissan?

KZ258 - 9/26/2008 10:10:31 AM

+1 Boost

IBM and MS are really close in terms of worth