GM marketing idea destined to backfire?

You all know the promotion by now.

Buy a GM product for GM employee cost.

It's worked really well so far but is it destined to backfire?

Once the low hanging fruit has bought one, what does GM do next?

Sell them for cost of materials?

Will it come back and bite them in the you know where?

Voice your opinions below...

uncdwm - 7/15/2005 12:15:34 AM

+1 Boost

I'm holding out until they start paying ME to drive a GM b/c that's what it would take haha...

MercBasher - 7/15/2005 11:39:25 AM

+1 Boost

As a short-term measure I think the 'employee pricing' campaign was a rare moment of brilliance from GM management. It reduced stocks of unsold GM vehicles, and didn't really change actual transactions prices that much - since most dealers in big cities were older offering massive discounts.

Long-term it will hurt Ford, Daimler Chrysler and yes even Toyota, because it reduces the customers' expectations of what they should be paying for a vehicle.

Remember that TVs and refridgerators cost less now than in the 1970s, maybe cars and trucks should too.

A big round of applause please for the GM campaign that helped to institutionalize lower prices in the auto industry - and may there be many others.

Steve - 7/15/2005 1:11:00 PM

+1 Boost

Our vehicles have more defects than the industry average. The fit and finish is iffy. The styling is very much wanting. But they are cheap, eh?

Sounds to me like a winning formula. Go GM!

Steve - 7/15/2005 1:11:00 PM

+1 Boost

Our vehicles have more defects than the industry average. The fit and finish is iffy. The styling is very much wanting. But they are cheap, eh?

Sounds to me like a winning formula. Go GM!