NSX to be sold in Acura markets only

The last NSX, discontinued in 2005, was branded as both a Honda and an Acura, depending upon the market it was sold in.

That could change for the next-generation NSX, however, as Acura may be seeking to protect the brand identity of the halo sports car, and thereby its ability to charge a premium price. An unfortunate side effect for much of the world, however, is that the car would not be sold in markets where Acura doesn't do business.
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nsmatt - 10/1/2008 11:43:12 AM

+3 Boost

Alcohol poisoning isn't on my to-do list for today.

Carboy - 10/1/2008 1:03:35 PM

+1 Boost

5 if you see Lexus!

LACMAN - 10/1/2008 4:49:36 PM

+1 Boost

Ditto

investor27 - 10/1/2008 3:46:27 PM

+1 Boost

You mean to say that the "overly priced and extremely expensive" NSX to be sold at Acura only in America.

Star - 10/1/2008 6:08:46 PM

+1 Boost

In other words the NSX will be sold only in places where buyers are stupid enough to believe that a rebadged Honda is a premium car. I believe the sticker will say..."marketed exclusively to idiots".