Audi Now Confirms It Too May Fall Short Of 2008 US Sales Goal

  Volkswagen AG's Audi luxury-vehicle unit doesn't expect to reach its goal of 100,000 U.S. sales this year because of the country's financial crisis, the division's U.S. chief said.

``Given the economic climate right now, 100,000 will probably not be in the cards,'' Johan de Nysschen said in an interview today in New York. ``We all had anticipated some degree of economic adversity. We didn't imagine the largest one-day drop in the history of mankind,'' he said, referring to the 778-point decline in the Dow Jones Industrial Average on Sept. 29.

His comments follow a 3.9 percent drop from a year earlier in Audi's U.S. sales through September, as the Ingolstadt, Germany-based automaker sold 65,817 cars and sport-utility vehicles. For all of 2007, its sales rose 3.8 percent to 93,508.

350zdon17 - 10/7/2008 12:02:23 PM

+3 Boost

I think by now everyone can say they are not going to make their goal

Agent009 - 10/7/2008 12:16:22 PM

+5 Boost

Actually these brands are still up for the year..

Mini 27.4%
Rolls 36.9%
Maserati 14.9%
Jaguar 0.6% (that won't be for long)

vman1013 - 10/7/2008 3:49:33 PM

-2 Boost

No shit. Who is the moron that was blowing Audi's whistle for August sales being up 5.9%? The kids are off to college so those who could afford a new car with no financing bought them. Its all downhill from here for at least 6 months.

IamEvilHomer - 10/7/2008 5:04:42 PM

+1 Boost

after the election we will stop hearing how bad things are no mater who wins
Expect a ok november and a great december

vman1013 - 10/7/2008 5:12:10 PM

+1 Boost

I hope you are right.

Dutchman - 10/7/2008 5:20:05 PM

+1 Boost

Can't wait to see AmazinBimmer=Idiot's take on this....no doubt it'll have to do with FWD A3's.

OneOfOne - 10/10/2008 4:00:40 PM

+1 Boost

americans arent stupid enough to buy rebadged vws with a cool logo. vw group is just gm with better marketing.