Aston's Lagonda brand will build a Mercedes S-Class rival

Aston Martin’s newly revived Lagonda brand will come to the market next year with a concept version of their first vehicle that will enter production by 2012. That’s basically all the information we have from Aston Martin on what’s in store for Lagonda.

But now we have more info, courtesy of Julian Jenkins, general manager of Aston Martin North America. According to Jenkins, Lagonda will share Aston’s VH platform, however, the ride will be softer. Don’t be mistaken - while Lagonda will focus on sedans, the sedans will still go very fast and will be...
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ubercool - 10/9/2008 12:25:59 PM

+4 Boost

Sounds great to me, the ultimate badge just got better.

JUGNU - 10/9/2008 5:20:17 PM

+1 Boost

seems like rapide and logonda sedan relationship will be something like A8 and Phaeton.
if that's the case, not very intelligent. People will always go for the Aston Martin name/badge, compare to the awkward amd lesser known Lagonda.

JUGNU

Yonder7 - 10/9/2008 8:53:32 PM

+1 Boost

Rapid should compite against MB CLS or Panamera, Lagonda Should be somthing like the S class...I guess.

WorldofLuxury - 10/9/2008 9:48:22 PM

+1 Boost

Where did I hear about Mercedes and Aston Martin working together? ...and Maybach getting some help.
Whoops, maybe I've mistaken 'cause from what I see, Maybach is doomed forever.

Occarnut - 10/10/2008 8:59:52 AM

+1 Boost

I hope Aston handles this better than Mercedes did with Maybach..Aston is a strong brand right now and the last thing they need is to detract from the growth with another brand. Also, is there really enough room in this uber high end sedan segment for all of the existing and rumored cars from Rolls Royce, Maybach, Lagonda, Bentley, Lambo, and Bugatti? They must all be very confident about the future of the economy.