Report: Lexus will likely become a hybrid-only brand

Already known as the luxury segment’s “greenest” brand, Lexus is reportedly looking to build upon this reputation by moving to a completely hybrid lineup in the medium to long term. The statements were made by Toyota managing officer Toshio Furutani to Japan’s Nikkei business daily and indicate the company will fast-track development of future hybrid models.

The information backs up statements previously made by Lexus executives in Europe and Australia about the future of the brand as it expands out of the North American market.

Lexus already sells three hybrid models, the LS 600h, the GS 450h and the RX 400h crossover. We’ve already had confirmation that Lexus will show a dedicated hybrid vehicle based on the Prius at next year's Detroit Auto Show and the new-generation RX crossover with a hybrid variant is expected to debut sometime within the next year as well.

That still leaves a number of models in the carmaker's portfolio with no hybrid powertrains such as the IS, GX, LX, and the ES, all of which are likely to go hybrid only when updated models are released. With the SC nearing the end of production, it’s expected a possible brand new model could be a luxury hybrid convertible, although Lexus hasn’t decided whether it till revive the SC badge.

Another option on the table is a small hatchback to compete with the BMW 1-series and Audi A3. Such a vehicle would best be served with a plug-in hybrid powertrain for regular city use. Toyota is already testing plug-in versions of the Prius and expects to release it in 2010.

The GS 450h has already shown what a “performance” hybrid is capable of doing, so Lexus may also decide to expand the technology to future ‘F’ branded models. With 100% of torque instantaneously available from the electric motor, hybrid performance could put an end to the old saying “there’s no replacement for displacement.” One of the first F hybrids could be the upcoming LF-A supercar, which is expected to be available with a petrol-electric option.


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StarStar - 10/10/2008 9:36:23 AM
0 Boost
I'm a car guy. I post news about cars in general regardless of what I think about the subject. It's called CLASS...something you never exhibited.


david999david999 - 10/9/2008 5:15:42 PM
+1 Boost

Good news from one of the best marques in the world.


enthusiastx11enthusiastx11 - 10/9/2008 7:28:12 PM
0 Boost
dumb news from a respected marque in the US that is largely irrelevant in the rest of the world.


hao420hao420 - 10/10/2008 1:00:29 AM
-1 Boost
Right,and the LX's hybird..


enthusiastx11enthusiastx11 - 10/9/2008 7:27:28 PM
-1 Boost
this is the dumbest thing i've heard today.

lexus "hybrids" are a joke. two of them (LS600 and GS450) sell only in TINY volumes.

there are only so many suckers out there...and it would be devastating to the brand to go hybrid-only.

so what happens to the IS-F and the big V8 engines in the LS?


HyundaiHyundai - 10/9/2008 7:28:41 PM
+1 Boost
Hard to say considering it takes forever over there to make even the slightest changes (IS coupe took forever even though it is an IS sedan with two less doors).


YakamotoYakamoto - 10/18/2008 10:36:09 AM
0 Boost
they may take longer but you can't rush PERFECTION.

hence their motto: "The PASSIONATE pursuit of PERFECTION."


david999david999 - 10/9/2008 8:53:36 PM
+3 Boost

"there are only so many suckers out there...and it would be devastating to the brand to go hybrid-only"
What are you smoking? More power with less emissions is "devistating to the brand"?
Get a grip you dope.


enthusiastx11enthusiastx11 - 10/9/2008 10:40:11 PM
-6 Boost
first, learn to spell.

second, re: "more power with less emissions" is pointless because lexus hybrids are mediocre at both. it's called trying to be all things to all people...and failing.


WorldofLuxuryWorldofLuxury - 10/9/2008 9:44:25 PM
-1 Boost
This is feasibly true, actually...but mind you all that this news is relevant to specifically Japan and European countries. Hybrid vehicles are what keeps Lexus advertised and running in those markets. The technology is the reason to buy Lexus in countries where there are enough brands selling a far greater variety of models.

So yeah...if Lexus can master their hybrid machines to capabilities beyond imaginable, they might have a chance of recognition and finally, good business in the foreign countries.


Styles79Styles79 - 10/10/2008 1:55:47 AM
+1 Boost
"Lexus" isn't sold in Japan, in Japan the models that are sold overseas as Lexus are sold as Toyota models....


Styles79Styles79 - 10/10/2008 11:48:40 PM
+1 Boost
I stand corrected..... it seems completely counter intuitive for them to do that. There aren't the historic hang-ups attached to the brand there.... I wonder how that's going for them?


StarStar - 10/9/2008 10:01:13 PM
-1 Boost
It appears that Lexus finally accepts defeat and is ready to concentrate on making electric carts from now on. We can only hope that other Japanese econobox makers will follow.


sectorsector - 10/9/2008 11:40:50 PM
+1 Boost
So having the balls to be forward thinking and fully embracing the path to energy independence by slowly weaning us away from a dying breed of tech that is already 200 hundred years old is accepting defeat?

Man, get yo a$$ back in school, you shouldn't have dropped out so quickly...


StickShiftCamryStickShiftCamry - 10/10/2008 12:15:14 AM
+1 Boost
New ES AWD Hybrid will be A6 killer. ES is already faster than 6 Cyl. A6.


synxsynx - 10/10/2008 1:27:37 AM
+2 Boost
"Already known as the luxury segment’s “greenest” brand,"


since when?


Agent009Agent009 - 10/10/2008 8:29:40 AM
-1 Boost
They are synonymous with Hybrid. However that doesn't dictate green by any means.



Styles79Styles79 - 10/10/2008 1:37:42 AM
-2 Boost
I think that you will find that this is a very smart move. The days of oil are numbered. The internal combustion engine is a triumph of development over concept, and it's time is drawing to an end. By stepping up to hybrid (which isn't the final answer) Lexus are taking a step that will help them exploit a niche and lead in further technologies. Hybrid is limited and is just a stepping stone to the next move. If you don't think that Toyota is looking a long, long way ahead you are kidding yourself......


E36erE36er - 10/10/2008 1:00:48 PM
-3 Boost
As much as I don't like Lexus I have to concede that this is a smart move.


JMB1013JMB1013 - 10/10/2008 8:47:40 PM
+1 Boost
good, now they can talk about an LF-A hybrid for multiple years and how it could theoretically run a 7:00 lap around the ring that ultimately leads nowhere


QuantumMatrixQuantumMatrix - 10/11/2008 8:27:47 AM
+1 Boost
Lexus hybrids have done nothing to improve fuel economy on their models. All they have used the hybrid technology for is to increase HP. So much for being Green..


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