Mitsubishi pulls out from 2009 Detroit Auto Show

Mitsubishi pulls out from 2009 Detroit Auto Show
The 2009 Detroit Auto Show will open its doors at Cobo Hall eight weeks from now. It is reported that Mitsubishi won’t be there. Like other high-profile car companies, including Rolls-Royce, Land Rover, Ferrari, Suzuki, and Porsche, the Japanese automaker has pulled out due to cost.
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NItePhireNItePhire - 11/24/2008 10:18:38 AM
+4 Boost
With their lack of competitive products and slow sells they soon will be pulling out of the US entirely.


M53RM53R - 11/24/2008 10:23:04 AM
+8 Boost
Lancer >>>>>>>>>>>>> Corolla


daytonavioletdaytonaviolet - 11/24/2008 3:14:20 PM
0 Boost
The slow economy may be the last straw for them here.

M53R,
Mistubishi may sell high performance Lancers, but those are few and far between. A regular Lancer has no chance against the Corolla or the Civic.


S4cabriofoxoneS4cabriofoxone - 11/24/2008 6:40:03 PM
+1 Boost
daytonaviolet, perhaps you've been living under a rock lately but the redesigned 2008 Mitsubishi Lancer is miles ahead of the Corolla in terms of design and handling. It's not as refined, as expected, but it's quite a looker.


WhelanWhelan - 11/24/2008 10:35:57 AM
+2 Boost
Mitsubishi needs to pull out of the US market period


mmmpowrmmmpowr - 11/24/2008 11:01:49 PM
+2 Boost
Nissan also (Detroit and Chicago):

NEW YORK (AP) - Nissan Motor Co. said Monday it is pulling out of the Detroit and Chicago auto shows, citing the tough economy and the lack of new vehicles to unveil.

"Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows' marketing effectiveness, we have decided to cancel our involvement and participation," the No. 3 Japanese automaker said in a statement.

The announcement comes after Nissan made a splash last week at the Los Angeles Auto Show, where it unveiled the Nissan Cube, an updated 370Z roadster and a low-priced Versa. Its Infiniti luxury line unveiled its G37 convertible at the show.

Nissan is the latest and biggest automaker to withdraw from Detroit's North American International Auto Show, scheduled to take place in January. Mitsubishi, Land Rover, Rolls-Royce, and Suzuki have all said they will not attend the show.

"I certainly respect Nissan and any of the other companies that have to make a decision - hopefully a short-term decision," said Carl Galeana, co-chair of the Detroit show. "It's tough for everyone right now."

Although relatively small in terms of consumer attendance, the Detroit show tends to get the most press exposure among the major U.S. auto shows, especially from foreign journalists. The 2008 show attracted about 700,000 attendees when it was held in January.

Chris Denove, vice president of J.D. Power & Associates, said Nissan had little reason to spend the money on an appearance in Detroit, given that it already made its big product announcements in Los Angeles.

"Detroit consumers tend to be domestic buyers who typically are connected to one of the big three," Denove said. "Ergo, (there are) not a whole lot of actual customers to reach out to in Detroit (for Nissan), relative to the cost of the show."

The L.A. Auto Show, which is open until Nov. 30, attracted almost 1 million attendees last year, a spokesman said. The New York Auto Show claims the largest attendance, of about 1.2 million. The Chicago show, scheduled for February, does not report attendance figures but claims it is largest show in terms of space, with 1.3 million square feet.

Automakers have been cutting back on car shows as they seek to trim their budgets during the difficult economy. General Motors Corp. and Chrysler scaled back their presence at the LA show, where they unveiled no new vehicles and held no press conferences.



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