GM Says It Will Sacrific SAAB, Saturn, Hummer, And Hobble Pontiac For Federal Funds

GM Says It Will Sacrific SAAB, Saturn, Hummer, And Hobble Pontiac For Federal Funds
General Motors Corp. today submitted a plan to use Federal bridge loans to create a leaner, more competitive company, one that is profitable and self-sustaining for the long term.

The plan, submitted in response to Congressional hearings in November, includes a detailed blueprint for a successful, sustainable General Motors. Building on a product renaissance and comprehensive restructuring that has been under way for several years, the plan calls for:

  • Increased production of fuel-efficient vehicles and energy-saving technologies;
  • Rationalization of brands, models and retail outlets;
  • Reduced wage and benefit costs, including further reductions in executive compensation;
  • Significant capital structure restructuring;
  • Further consolidation in manufacturing operations.
GM is requesting term loans of up to $12 billion to provide adequate liquidity levels through December 31, 2009. GM anticipates an initial draw of $4 billion in December 2008. In addition to the bridge loans, the company is requesting a $6 billion line of credit to provide liquidity should a severe market downturn persist. GM's intent is to begin to repay the loans as soon as 2011.

Any draws would be conditioned on achieving specific restructuring requirements in the plan. To help expedite these actions and protect the taxpayers, GM is also seeking the creation of a Federal oversight board to oversee the loans and restructuring plan.

GM is requesting the bridge loans and credit line because of a sharp industry-wide decline in vehicle sales. This decline, due in large part to tight credit and record-low consumer confidence, has led to a corresponding drop in dealer orders that is adversely impacting GM's first-quarter production schedules, revenue forecasts, and liquidity outlook. Federal assistance would enable GM to weather a credit crisis that has driven U.S. industry sales to their lowest per-capita level in half a century, and help the company emerge fully competitive with all manufacturers operating in the U.S.

The complete GM plan is available online: General Motors Corporation Restructuring Plan for Long-Term Viability. Following are highlights from the plan.

Product Portfolio and Fuel Efficiency – GM has made significant progress in revamping its product lineup, with new GM cars like the Chevy Malibu, Cadillac CTS, Saturn Aura and Opel/Vauxhall Insignia earning car of the year awards.While remaining a full-line manufacturer, GM will substantially change its product mix over the next four years, and launch predominately high mileage, energy-efficient cars and crossovers.

In addition, the Chevy Volt, which can travel up to 40 miles on electricity alone, is scheduled for production in 2010, and GM is planning other vehicles using Volt's extended-range electric drivetrain. By 2012, more than half of GM vehicles will be flex-fuel capable, and the company will offer 15 hybrid models. GM will continue development of hydrogen fuel cell technology, which, when commercially deployed, will reduce automotive emissions to just water vapor.

During the 2009-12 plan window, GM will invest approximately $2.9 billion in alternative fuels and advanced propulsion technologies, which offer fuel economy improvements ranging from 12 percent to 120 percent, compared with conventional gas engines. As a result, we expect GM to become a significant creator of green jobs in the United States, as well helping suppliers and dealers transform the U.S. economy.

Market and Retail Operations – In the U.S., GM will focus its product development and marketing efforts on four core brands – Chevrolet, Cadillac, Buick and GMC. Pontiac will be a specialty brand with reduced product offerings within the Buick-Pontiac-GMC channel. Hummer has recently been put under strategic review, which includes the possible sale of the brand, and GM will immediately undertake a global strategic review of the Saab brand. As part of the plan, the company also will accelerate discussions with the Saturn retailers, consistent with their unique relationship, to explore alternatives for the Saturn brand.

Manufacturing and Structural Costs – GM will accelerate its current efforts to reduce manufacturing and structural costs, building on significant progress made over the past several years. GM currently has the most productive assembly plants in 11 of the 20 product segments measured by the Harbour Report, and it is a global leader in workplace safety. With the recently negotiated wage rates, turnover expected in our workforce, planned assembly plant consolidations, further productivity improvements in the plan, and additional changes to be negotiated, GM's wages and benefits for both current workers and new hires will be fully competitive with Toyota by 2012.

Balance Sheet Restructuring – Under the plan, GM would significantly reduce the debt currently carried on its balance sheet. GM plans to engage current lenders, bond holders and its unions to negotiate the needed changes. GM's plan would preserve the status of existing trade creditors and honor all outstanding warranty obligations to both dealers and consumers, in the U.S. and globally.

Compensation and Dividends – The plan calls for shared sacrifice, including further reduction in the number of executives and total compensation paid to senior leadership. For example, the chairman and CEO will reduce his salary to $1 per year. The plan also requires further changes in existing labor agreements, including job security provisions, paid time-off, and post-retirement health-care obligations. The common stock dividend will remain suspended during the life of the loans.

Temporary Federal Bridge Loans – GM is seeking a term bridge loan facility from the Federal government of $12 billion to cover operating requirements under a baseline forecast of 12 million U.S. industry vehicle sales for 2009. In addition, GM is seeking a revolving credit facility of $6 billion that could be drawn should severe industry conditions continue, resulting in sales of 10.5 million total vehicles in 2009. This bridge loan is expected to be fully repaid by 2012 under the baseline industry assumptions. Also, warrants issued as part of the loans would allow taxpayers to benefit from growth in the company's share price that might result from successful completion of the plan.

Once GM has completed the restructuring actions laid out in the plan, the company will be able to operate profitably at industry volumes between 12.5 and 13 million vehicles. This is substantially below the 17 million industry levels averaged over the last nine years, so it is considered to be a reasonably conservative assumption for gauging liquidity needs.

Federal Oversight Board – Given the importance and urgency of this restructuring for GM, other domestic manufacturers and the U.S. economy as a whole, the company supports the formation of a Federal oversight board. The board would help facilitate restructuring negotiations with a range of stakeholders.

GM's Commitment to Success

General Motors and its management are committed to the success of the plan summarized in the Congressional submission. The company's responsibility to its customers, shareholders, employees, retirees, dealers and suppliers is well recognized, as is its century-long commitment to our nation.

GM has never failed to meet a Congressional mandate in the important areas of fuel efficiency and vehicle emissions. We are among the leaders today in fuel efficiency, and set the industry standard for green manufacturing methods. We are committed to meeting the new fuel economy requirements of the 2007 Energy Independence and Security Act. The company's role in creating green technology and high-paying jobs of the future will increase substantially as a result of implementing the plan.

GM is proud of its century of contributions to the growth of our nation, and the company looks forward to making an equally meaningful contribution over the next century.

bmwdrvrbmwdrvr - 12/2/2008 5:08:45 PM
+7 Boost
in all honesty Chevrolet and Cadillac are the only brands Gm has ever needed


VISOVISO - 12/2/2008 6:28:04 PM
+5 Boost
Agreed...why does GMC need all these brands? Have Chevyv(Corvette as a specialty car) as your econ brand and Cadillac as your luxury brand and GMC Trucks for trucks. Keep Buick for China and keep Opel for Europe (and keep them tailored to those markets). Develop Chevy and Cadillac to be more international in scope as the Germans. Sell off SAAB and eliminate Saturn, Pontiac. Keep Holden for Australia.


altdudealtdude - 12/2/2008 8:51:03 PM
+4 Boost
Buick still makes sense, it has a good reputation in much of the US, still sells fairly well, has excellent reliability rankings... not to mention it's popularity in Canada. Worth keeping, yes.

Pontiac has two worthwhile cars, the Solstice, and the G8, both of which could easily be Chevy's. Sad to say, they should probably eliminate this brand as it doesn't really add anything to GM's brand portfolio.

They've ruined Saab. Even Saab fans have to admit that they've turned what was a great, sporty, hatchback sedan (900) into a Swedish Malibu. They need to sell it to someone who will revive it, as it has a lot of potential especially in Europe.

Saturn... turned out not to be a 'new kind of car' or a 'new kind of company'. The cool, plastic coated 'friendly' cars ended up morphing into... GM's Euro lineup. Which should've been called Chevy's.

GMC actually could be okay, for work trucks, the heavier-duty stuff. But I say push it toward businesses who need this equipment, not to soccer moms who want a big SUV.

Cadillac is still extremely valuable despite the cinnam, er, cimmaron in it's (relatively recent) past. However... it's not so much a 'global' car, they don't sell in Europe, period, despite the new CTS being world-class. So keep it like Lexus, market it heavily toward US consumers.

Hummer... is that even a debate? I think it's more synonymous with 8mpg and all that's wrong with American conspicuous consumption. And they're trying to... *sell* it? How about just close it down!


100octane100octane - 12/4/2008 4:32:11 AM
+1 Boost
i pod image? i dont know if anyone on this planet would pay extra cash to drive an american car


dumpstydumpsty - 12/2/2008 6:44:44 PM
+6 Boost
This is GM's chance to clean its junk drawer and create 3-4 focused brands (mainstream, luxury, niche, commercial).

Chevy can, of course, remain the mainstream vehicle outlet offering something for each size & type category.

Cadillac would remain focused on luxury offerings (small, midsized crossovers; small, mid, large cars) and being the corporate flagship brand in showcasing design & technology.

GMC would become solely focused on offering commercial-grade vehicles --- meaning no small, mid-sized SUVs --- for construction & heavy duty chores. If you need a stripped-down truck or SUV, go to GMC; Chevy won't offer "stripped-down" models --- not even for their entry-level trim.

Lastly, a niche brand division where trim/equipment levels such as GXP, Denali, Super, Alpha, etc could be ordered & processed. And special edition/short-run models (Cunningham, Hummer, etc) can be handled here also.

But more importantly, GM should consolidate at least 75% of its total platforms (globally) so model designs can be shared more like the Solstice, Vue, Astra, Aura model plan. GM should eventually align itself to only have to sell one design-per-model globally, like many of the foreign brands.


dumpstydumpsty - 12/2/2008 6:50:09 PM
+1 Boost
I also agree with VISO's comment above also.

Consider my plan for the US market and keep the various other brands for the foreign markets. So, if for some reason, the US market show interest in a particular Buick model from China, the GM Niche brand can order & ship to customers in the US. Same for a Holden model --- order an Ausie Commodor and have it shipped to you in LA.


wooodwoood - 12/3/2008 12:28:46 AM
+2 Boost
Saturn could be marketed as a Scion niche brand but i doubt that GM has the competence and will to do it that way given their cash problems.


S4cabriofoxoneS4cabriofoxone - 12/3/2008 12:32:03 AM
+1 Boost
Saturn and Pontiac are totally redundant. The G8 should be moved to Chevy as the new Impala (it's already sold as the Impala in other markets so it would save them a few bucks on branding), and other than that there are no reasons to keep them.

Buick is a question mark. It seems to be moving upmarket. I think that would conflict with Cadillac, so maybe Buick should be a China-only company.

GMC... there aren't many good reasons to keep this brand. You could have it as a Denali-only luxury SUV maker, but this would be a lot like Mercury is to Ford, not to mention it would compete with Cadillac. I guess GMC could stay in the roster because it does add a good bit to GM's bottom line.

SAAB needs to be sold off. I think the best parent would be Volvo; Volvo could be the luxury brand and SAAB could be the sporty brand.

Have I covered it all? Now I just need to get a GM executive to read it.


sold2earlysold2early - 12/3/2008 8:58:51 AM
0 Boost
Slimming down their brand/product lineup only fixes half of the problem.

They need to eliminate the labor cost disadvantage to their foreign rivals or else they will die.


dumpstydumpsty - 12/3/2008 10:31:25 AM
+2 Boost
I agree. I didn't mention that aspect of the business plan in my previous comments.

Upon creating "focused" brands, many unused or underutilized facilities would need to be eliminated or used to provide production capacity for foreign automakers looking to build their products in the US, but not have the need to build and cultivate new manufacturing complexes. And at the same time, laid-off employees from shuttered facilities would be considered first in bringing these renovated facilities back online.

But not only would the existing facilities be used to build cars, they can be refurbished/renovated to accommodate just about any industry if necessary.



mercuryguymercuryguy - 12/3/2008 1:06:37 PM
+1 Boost
GM's big mistake was Saturn.

They could have made Oldsmobile into Affordable Business Sedans.

Insted they make another division producing Jelly Bean shaped cars marketed for poor people. Pontiac already fills that gap.

These compnaies need to provide more choice. Not everyone wants to drive a cheap plastic Front drive econo-box.


mercuryguymercuryguy - 12/3/2008 1:09:24 PM
0 Boost
Hummer was a durable utilitarian vehicle with a Diesel perfect for Harsh winter driving.

When AM General built Hummer it was a good vehicle, that is until GM cheapened and ruined the vehicle.


skippeeskippee - 12/3/2008 4:19:58 PM
+1 Boost
A better direction....kinda.
A chapter 11 would have cleaned the slate with lagacy cost not "The plan also requires further changes in existing labor agreements, including job security provisions, paid time-off, and post-retirement health-care obligations"....whatever that means AND considering selling Hummer?!?!?!...man these guys are as intelligent as some of our posters on this site.


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