Has The Tundra Become Just A Nail In The Coffin For Toyota?

Has The Tundra Become Just A Nail In The Coffin For Toyota?
A fair amount of crocodile tears are being shed on this side of the Pacific over the travails of Japanese automakers.

When Toyota announced that it expected to lose money on its auto operations for the first time since 1950, it became front-page news -- even in papers outside Detroit. A good chunk of the loss is attributable to Toyota's shuttered truck plan in San Antonio, Texas, which has been the source of unconcealed glee in Detroit, so pleased are domestic automakers to see someone making mistakes besides themselves.

Then there was Honda's threat to move more production offshore if the Japanese government couldn't figure out a way to keep the yen above 100 to the dollar. A cheap yen has helped finance much of Japan's success selling cars in the U.S. and Honda's comment was tacit admission of what has long been suspected here: that the Japanese government manipulates swings in its currency to benefit its export-dependent manufacturers.

 


Read Article

carguy68carguy68 - 12/23/2008 3:17:32 PM
+2 Boost
Yes ever since toyota started with the t100 wanabe full size truck.


veyron1001veyron1001 - 12/23/2008 4:41:43 PM
+2 Boost
Its called trial and error. Toyota wanted to branch out and give Americans another choice which it worked for a while but now its not working. 90-95% of what comes out of Ford/GM/Chrysler have been errors.


inspirion7inspirion7 - 12/23/2008 4:02:49 PM
+4 Boost
No. One product doesn't make Toyota. It existed before the Tundra, and long after it has gone. Toyota just got greedy and thought it could grab money from every possible sector. They have learned to stay with what works.


XYZZXYZZ - 12/26/2008 3:41:22 AM
+1 Boost
yeah, that boring, soulless appliance just can not match the EXCITING, problem plagued Titan for fun and laffs!


DenaliDenali - 12/24/2008 3:59:10 PM
+1 Boost
very well said, i think Toyota should buy Nissan


XYZZXYZZ - 12/26/2008 3:51:36 AM
+1 Boost
there's NOTHING wrong with the tundra. it was the one-two punch of high gas prices, and the financial crash that cut short it's initial strong drive.

you hardly see any news about it, but i wonder how sales of the Tacoma have done? and other mid-sizes?


mercuryguymercuryguy - 12/24/2008 1:29:30 PM
+1 Boost
Its tough to beat the F-150 that has had a stellar track record since the late 60s.

Ford just keeps making the truck better year after year, kind of like how BMW refines the same model year after year as opposed to throwing the Blue-Prints away and trying a new model.

It is a good stategy, if only Ford did this with thier cars.

The Full-Size Truck market will likely get limited. There just isn't enough room for so many Truck builders in this segment.

I doubt that even GM can hang on to the Truck Market even though the Escalade seems very-well liked.


truckmantruckman - 12/24/2008 11:07:46 PM
+1 Boost
I second that! I hope that Toyota tries to make a truck to compete with the Ford Rapture! It's unlikely they will come close. Toyota has relied more on stickers and marketing than engineering lately, I will consider a Tundra when engineers have the final say!


lexworldlexworld - 12/24/2008 2:34:37 PM
+2 Boost
I've been a Toyota owner since my first used purchased of a 94 corolla back in 97. The quality of that car was unmatched. Then in 98 I fell asleep behind the wheel around 7am drove the car about a 1/4mi distance in a buisness district. Concrete poles,mail boxes,palm trees,etc..headed west the road did a 90 degree North. While still asleep,the car went strait and jumped the 8inch curb destroying the front end frame,engine,all 4 wheels and drove through a 4ft block wall ripping the 3/4 inch rubarb with some block still attached and about 60 yards past that. I heard this big thug like a giant bell ringing. I slowly woke up no scratches,broken bones only slight contrusion to my bottom lip from the air bag. Radio still on from listening to a christian station,smoke coming from under the hood but no fire ever started. I opened the door effortlessly got out and called my wife 3 mins from my house. The Highway Patrolman said I could have been going over 80mph fully asleep. It was a miracle and I believe angels guided that car strait ahead while I was out. Imagine hitting a curb 8iches high going 80mph,then,crashing through a 4ft high block wall with no blocks coming through the windsheild and waking up and opening the door effortlessly with the radio still on and no fire. I sold that car after it was declared a total loss by insurance. I had the car towed to my garage around the corner. The guy that bought it came back about 6 mnths later to show me the car and it was like new. His uncle had a body & frame shop. I bought another used 95 corolla dx, a 95 Lexus es and a used 99 land cruiser which sealed the deal. I'am telling you once you own a land cruiser,old or new,you know your are driving the best of the best. My long point here is as for me I'll take a Toyota and Lexus along with the help of my heavenly Fathers angles any day of the week. Wantanabe will soon be out. Akio Toyoda is an heir and when,not if, he becomes president Toyota will kick into high gear. He's an auto enthusiast and the main push behind the LF-A. BMW will be oust by the enevitable Fs and LF-A. It's not if, but when. As for the Tundra being a nail in the coffin for Toyota,it will only get better and more powerful. Even now you add a TRD supercharger to the 07 and up Tundras and jump up to 500hp with 550ft trq. The stock truck runs 0-60 5.7 sec with 381hp and 401ft trq. Now do the math.


truckmantruckman - 12/24/2008 10:57:14 PM
0 Boost
lexworth, the old corola is not that safe, it is a miracle that you are describing! You would still be here if you were in a pinto and hit the barrier backwards!lol As far as the Tundra is concerned, the F-150 blows it away hands down! You would have to be blind not to see that and I love the older land cruisers with the solid axles. The new truck needs help! The frame is pathetic on the Tundra. They can put all the stickers in the world on the Tundra and lots of advertising and it will still be a piece of @##@#@. Although many dummies will still buy that propaganda.


skinnyskinny - 12/25/2008 10:42:05 AM
+1 Boost
The Tundra competes very well with the Domestic Big 3's pickups. The Tundra just came out at the wrong time, the economic & credit crunch, which no carmaker saw coming. The Big 3's truck products are hurting almost as much in terms of sales percentages.


truckmantruckman - 12/25/2008 12:58:16 PM
+1 Boost
Check out Tundra truck bed bounce on youtube and you will have an informed opinion. The Tundra has an inferior frame compared to the big three, before you de-boost me check out the facts first, a sad day for Toyota, and I have owned three Toyota 4x4's too so I am not biased at all. Although the Tundra has the best brakes and a great engine.


OblivObliv - 12/27/2008 1:05:11 PM
+2 Boost
The Toyota is good for weekend jaunts down the local town strip. Its not a very good workhorse compared to the F150, Silverado, or Ram.


lexworldlexworld - 12/25/2008 3:20:49 PM
0 Boost
Merry Christmas to all. Now let's get down to buisness. Truckman..the Ford Pinto had an infamous record of exploding upon rear impact collisions therefore,if I had somehow hit the barrier going backwards the Pinto may have blown up and caught fire. Perhaps,making the angles job a little more difficult saving the young lad(ha,ha). Point here is the Toyota is a better engineered and reliable product than the Ford overall. One chassis having more flex than the other does'nt make it inferior. Check out big rigs sometimes and notice the flex in the chassis(without the trailers). I see no reason why the Tundra can't have a little flex in its bed/chassis when the road gets a little rough. Actually,this last paragraph was for Skinnys comet about the UTUBE infomercial. Now, everyone compare the 2 UTUBE videos. Most would agree,the Tundra dragging the Ford,Chevy and Dodge is what you would call getting blown away!! Fact is, the sad day is the big are getting dragged behind a Tundras!!


XYZZXYZZ - 12/26/2008 4:07:03 AM
+2 Boost

a couple i know were involved in a HEAD-ON in their prius. kid coming the other way lost control and the accident was unavoidalbe. she was dozing and unable to brace herself. seat belt broke a clavicle. he was totally unhurt.
mutual friend checked out the wreck and took photos. he said it was a miracle they survived, say nothing of minimal/NO injuries. L front wheel was puched back to the firewall. the well-designed CRUSH ZONE absorbed what would've been killing energy.


XYZZXYZZ - 12/26/2008 4:17:01 AM
+1 Boost
"Check out big rigs sometimes and notice the flex in the chassis(without the trailers). I see no reason why the Tundra can't have a little flex in its bed/chassis when the road gets a little rough."


this is true. if the frame were not absorbing that energy over rough roads, THE WHOLE TRUCK body would be taking all the shocks.

for awhile, stiffer frames were de riguer for racing bikes. beyond a certain point, it was found that making a frame TOO RIGID was actually detrimental. a certain amount of flex made for more stabile cornering on less than perfect pavement.

never assume that MORE of something adds rather than DETRACTS from the overall design performance.


OblivObliv - 12/27/2008 1:19:33 PM
+1 Boost
Wrongggg. I feel very safe in Fords. Ive been apart of a couple accidents in a Mustang, and the poor Xterra and Camry were destroyed compared to what the damage to the Mustang was.
Anyone who thinks Fords arent well engineered simply doesnt know what theyre talking about.


truckmantruckman - 12/28/2008 5:52:16 AM
+1 Boost
Lexworld, what I am suggesting is that it was the angels that saved you that day, not your Corola, back in 1994 they were not safe at all! The crash standards would be poor for that year! That is why I suggested that you could have been in the infamous Pinto and you would still be here!lol The new Toyotas are relatively safe, not the safest but safe. And as far as frames are concerned, the suspension is supposed to absorb the bumps not the frame and body! Ironically it was Toyota leading in stiff bullet proof frames from when the big three made flexy frames like Toyota has now. During the famous youtube video of the battle of the big four it was clear what truck was the best! Even if you loved Toyota and hated everything else, clearly it was the poorest engineered of the pact.


mercuryguymercuryguy - 12/28/2008 10:42:53 AM
+1 Boost
I sat in a Tundra 4 Door. Although I was Impressed with The tightness of the cabin and how it shut out the outside noise, it had black plastic everywhere.

The Tundra needs some woodgrain dashboard ideas from Lexus, then perhaps they will really have something. the Tundra just lacks on interior Luxury.


bfghemicudabfghemicuda - 12/30/2008 4:30:47 PM
+1 Boost
Toyota has a long way to go. Half ton trucks are for those that really dont use a truck for what it was ment to be. I would take a dodge chevy or ford especially a dodge with a cummins any day. American trucks rock


Copyright 2026 AutoSpies.com, LLC