Nissan
North America Inc gets an early start on the new year with the announcement of pricing of the all-new 2009 Nissan 370Z Coupe and a revised marketing tagline. The new Z(R) goes on sale today at Nissan dealers nationwide with a Manufacturer's Suggested Retail Price (MSRP)* starting at
$29,930 for the 2009 Nissan 370Z Coupe equipped with a 6-speed manual transmission and
$31,230 with the new 7-speed automatic transmission. The new Z(R) is also offered in a 370Z Coupe Touring model, which is priced at
$34,460 with the 6-speed manual and
$35,760 with the 7-speed automatic transmission.
Two option packages are offered: the Sport Package, priced at just $3,000, with 19-inch RAYS forged wheels and Bridgestone Potenza tires, aerodynamic front and rear spoiler, larger Nissan Sport Brakes, SynchroRev Match (6-speed manual transmission only) and Viscous Limited Slip Differential; and the Navigation Package, priced at $1,850, with Hard Drive-based Nissan Navigation System, 9.3GB Music Box Hard Drive and Interface System for iPod(R).
As the most powerful Z(R) ever produced, the new 370Z hits dead center in the sports car "sweet spot" of performance, design and value -- with less weight, more power and enhanced handling, quality and style. With a standard 332-horsepower 3.7-liter V6, choice of two advanced transmissions and a full array of driver-oriented interior features, the new 370Z is designed to be one of the top performance values in the world.
Also today Nissan announced the rollout of a revised marketing tagline: SHIFT_the way you move. Previously, SHIFT_ was used with multiple complement words, which varied by product or media application. The move to one set phrase "the way you move" reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants.
"SHIFT_ has always been the core of Nissan's DNA. It is rethinking the ordinary, changing your point of view, and being original, forward thinking and challenging," said Christian Meunier, vice president, Nissan Marketing, NNA. "Our commitment to the philosophy of SHIFT_ has become even more critical as we look to the future and the pressures of economic and environmental change that are affecting consumer behavior in how they interact with and impact the world."
All Nissan national marketing materials will include the new SHIFT_the way you move tagline beginning in January.
About the 2009 Nissan 370Z
The all-new 2009 Nissan 370Z, the first full redesign of the iconic Nissan Z(R) since its reintroduction as a 2003 model, solidifies the strengths of its predecessor with an unmatched balance of performance, style and value. Nearly every piece and component of the 370Z has been rethought or redesigned (compared to the previous 350Z) -- a shorter wheelbase, greater use of lightweight body materials, larger engine with 26 more horsepower, a new 7-speed automatic transmission, an available world's first synchronized downshift rev matching 6-speed manual transmission, a new high quality interior design and new available technology features.
The 370Z's new aerodynamic body is more compact and offers a more aggressive stance. Attention to details such as the new "boomerang" headlights and taillights increases its dynamic presence, elevating the overall styling to much higher quality and emotional levels. The dramatic new interior utilizes a driver-centric three-layer design which groups items by how a driver sees information, operates the controls and is held in place -- so drivers feel completely connected and engaged whenever and wherever they drive.
Performance has been enhanced with a more rigid body structure, better power-to-weight ratio and a new 332-horsepower 3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL). Crisp handling is provided by a refined 4-wheel independent suspension, while steering and braking systems, including available Nissan Sport Brakes, have also been upgraded. Available technology features include Nissan Navigation System with XM NavTraffic(R) with Real-Time Traffic Information (XM(R) subscription required, sold separately) and 9.3GB Music Box Hard Drive and a Bluetooth(R) Hands-free Phone System.
The new Z(R) is offered in two models: 370Z and 370Z Touring. In addition to the 370Z's long list of standard equipment, the 370Z Touring adds heated leather-appointed power seats, HomeLink(R) Universal Transceiver, Bluetooth(R) Hands-free Phone System, 8-speaker Bose(R) audio system, XM(R) Satellite Radio (XM(R) subscription, sold separately) cargo cover and aluminum pedals to the long list of standard Z(R) features and equipment. Also available is a premium paint color, Chicane Yellow.