Believe Us Now? Hyundai Stealing 40% Of Genesis Sales From Lexus, BMW, Mercedes, and Porsche

smokefreak2003-

Isn't amazing how much the hyundai looks like other cars?

COPY CAT

Where is the racism?

More like Autocists! Hyundai is cheaper than competitors and offers better value, so no big surprise. Hopefully good comes from this and the name brands will offer more value for your money as well :)

OP,I mean kthor, still strugglin with the colon I see, perhaps you should stop letting people park their beemers in it. Oh that's right, it's bimmers, forgot.

congrats to hyundai. i personally would still not buy one but it's definitely good to see them step their game up.

Classic.

Could you please buy one for me then?

Can you explain me, what Porsche?

Has to be entry level I would think

LOL I can't imagine many people trading their Boxsters for a new Genesis.

The Boxster is a perfectly fine sports car. May not be the fastest 0-60 and may not have the best rep (due to many people's arrogance) but no Genesis will steal any sales from Porsche, even from the entry level.

Haha it's quite funny to even have that mentioned.

Since Hyundai's aim is at Lexus, Lexus will take more of a loss than the Europeans but entry level buyers may convert over from all companies. Bad economy may work for the better for Hyundai.

it is not on equal terms of BMW, lexus, mercedes. this article kills me.

I may agree with you there. But the point is what the consumer perceives, not what is actual value.

The whole premise is "perceived" value for the dollar not actually what you get.

This is how Lexus gained a foot hold 80% of the car for 70% of the price. This was in-spite of all of the comparisons at the time showing Lexus lagging in pure performance.

That aspect really didn't matter that the car handles better at the limit or lacked the wizardry.

All that really mattered was price and looks.

http://www.time.com/time/printout/0,8816,971153,00.html
[Quote]
The bulk of sales have come from the LS400, a model that Car and Driver magazine rated as better than both the $63,000 Mercedes 420SEL and the $55,000 BMW 735i in terms of ride, handling and performance.
[/Quote]

And here is the Car&Driver comparison from 1990:
http://www.q45.org/cd1989comparison/

Score table:
http://www.q45.org/cd1989comparison/CD_12_89_Showdown_pg12.pdf

You can't say about the Genesis that it's better in terms of ride, handling and performance.

"This is how Lexus gained a foot hold 80% of the car for 70% of the price. This was in-spite of all of the comparisons at the time showing Lexus lagging in pure performance."

I'm glad someone linked an article that showed how you basically made up that statement. You German lovers have such short memories. By the late 80's, German luxury sedans were overpriced, underpowered barges with glitches and problems galore. Lexus and Infiniti forced them to step up their game (and they did). People need to stop these lies that the Japanese cars were just cheaper alternatives to true luxury vehicles. They were cheaper, but more importantly, also BETTER. Is the Genesis better in any way????

It's true that the LS400 was a better luxo cruiser than the Germans, but these days the S and new 7 are overall better vehicles--they combine the LS's abundant technology with far better handling and overall performance. That's what makes up the price difference IMO. So for Lexus's current products it IS what 009 was describing.

Hyundai realizes that. But all of those years with a 10 year warranty gave them the insight on improving quality. Costly at first, yes, but an invaluable learning experience.

The 10 year warranty also gives them a LOT of incentive to improve quality, and avoid the first model year issues.

Anyone considering this car are at least 60 years old and they want it to be their last car.

I've seen a couple of Genesis sedans being driven around the central Gulf Coast, and they weren't being driven by 60+ year olds.

Hyundai's stir no emotions in me, they never will. It's designed to sell to masses who want something like a Merc without paying the price. Like I said, if you want to drive a knock off car this is for you.

This might actually be the case - as such people who cannot afford a Lexus, BMW or a Merc - were looking for some car of that size (both in engine and physical dimensions) and there came the genesis. This actually boosted the so-called 'Luxury Sedan(of Hyundai)' sales, where as the other genuine luxury marquees - because of the economic downturn - like any other brand/company are facing declining sales. It would not be a write metric to really say that Genesis is actually "stealing" sales! This car might be or might not be good as Hyundai promises - but definitely cannot compete - with any of the categories they claim for - No way it can match a 5er or a GS or an E-class for that matter!

Meant to say "right" metric

Only Korean buy Hyundai!

smokefreak2003, there is NOTHING exclusive about a Hyundai.

Lexus has nothing to worry about...this is where Toyota has the option to make their Avalon that much better in terms of styling and price. If they want to go V8 option they should consider dropping the bomb on this Genesis with a Toyota Crown or Century in a more affordable world. This will enable Lexus to become more distinguished in the top teir segment, but of coarse Lexus will too have to step up even more on their styling and performance to complet that task. In the mean time I have my Hyundai Pony & Stellar in "SUPER-MINT" condition so I will run it through Barret-Jackson next year...can't wait!!!!...LMAO!!!

I would have more respect for Hundia if they made this car as a cheap knockoff of the Bentley Sedans.

Insted they chose to do a knockoff of the Grand Marquis and charge 3x more, and don't offer a standard V8.

Ford was the pioneer since the 70s to build Large Sedans for a working person's budget.

Hundia has mucked up this segment. If there competition forced Ford to compete I would welcome it, but Ford will probably just give the segment away like they did with Minivans.

Now everyone will have to pay more money to buy a business sedan they intend to use for work.

The Chysler 300 messed up up the affordable sedan segment as well. Too many hands in the pie.

the 300 already did the knockoff of bently sedans so hyundai had to choose something else.

40% of nuffin', is NUFFIN'!
4th straight year of sales decline for Hyundai, BTW
DrFill

I'll say this, if Hundia goes after the high end Mercedes Diesel Sedans, and they mass produce a RWD Diesel Flagship with DC gearbox, then Hundia will seriously get my undivided attention.

But to show me a Gasoline sedan with some gizmos like a nav screen, independent rear suspension and charge me more for a bag of bells and whistles, then there is no compelling reason to change.

Haima 3 - best C segment for price, quite similar to Mazda 3 becouse they wanted to do it conservative, company logo is also similar to Mazda becouse they wanted to do it conservative:
http://www.haima.com/2006/english2007/haima3.asp

In the same way Genesis is also conservative. And its badge is similar to Bentley's becouse it's conservative:
http://www.edmunds.com/insideline/do/News/articleId=123817

If Hyundai really made a competitive vehicle(Not talking about price, but the vehicle itself) then I would be interested in it.

I couldn't care less about what the car dumb Americans "perceive". Perception isn't what makes the car actually perform.

Perception can sometimes be complete BS. It all depends on that individual person's perception. And in this case (as in most cases), what car dumb Americans perceive as being the best car isn't the best car.

Perception sometimes leads to false pride. That False Pride leads to Fanboi'ism. And before you know it you have Morons claiming that the Hyundai is superior than BMW/MB based off of false perceptions. Nice!

arent you the same moron that said that Americans are too dumb to elect Obama?

you need to stop categorizing people

I think you should re-read what you posted and apply it to yourself.

you are actually the blind fanboy and probably a racist

"arent you the same moron that said that Americans are too dumb to elect Obama?"

- No. Poor memory?


"you need to stop categorizing people"

- You need to get with the times and see out of different set of eyes. Like the rest of the world.


"I think you should re-read what you posted and apply it to yourself."

- It doesn't. I'm not stupid enough to equate that Hyundai with BMW and MB. Americans are. Oh wait.. Am I "categorizing again"? l


"you are actually the blind fanboy and probably a racist"

- Fanboy? Hardly. Racist? Nah... I'm just smart enough to realize that the mass majority of Americans are clueless when it comes to cars. Its called reality and you should learn to accept it.

Its obvious that perception is more important than reality in the US ... just look at how Toyota is somehow perceived as being better than its Japanese competition, when in reality they are all pretty much even, with Toyota's distinction being that its cars are the most bland and poorest handling.

In the rest of the world, you only buy a Corolla because you don't have enough money for a Golf! And Camry sales outside the US are infinitesimally small.

Smokefreak
Look it up!
No sales increases for 4 years!
Hyundai has wet dreams about being Scion, much Toyota
DrFill

This post is garbage. The link doesn't even talk about Hyundai. It's about Neilson ratings. As long as the car looks like it doesn't know what it wants to be, the Hyundai Genesis will never take 40% of any car maker's sales.

Agreed with you 3pointstar. The title is misleading. Where are the stastics that show this? I do not believe you can measure that accurately as there are not tools to prove this other than a general assumption that since the car is cheaper some buyers are opting for it based off price.

it's 40% of their Genesis sales came from "Lexus BMW and Porsche"

Basically they sold 7 Genesis, 3 of those were sold to people who realize they can't afford a "Lexus BMW or Porsche".

Have fun with statistics.

there's no data to support that statement. can you please post some facts?

There is no denying Hyundai is on a very strong roll.

Maybe they're on a Tootsie Roll
Or a Dinner Roll
But slow YOUR roll
4 years of flat or declining sales
And 1000 a month of this car is nothing to pound your chest about
Only Hyundai would fish this much for a compliment that is hardly deserved
DrFill

I would be interested in knowing exactly what is being traded in for these cars. Any Hyundai salesman out there?

I can't see them taking any sales from the Germans.

But since a Lexus is bought by someone happy to get a discounted copy of "the real thing" (a solid, safe German car with good handling) then its logical that the Korean imitation of a German sedan, offered at a lower price, will steal sales from the Japanese imitation of a German sedan.

(And I'll be able to count the Lexus fans by my de-boost count ... :)

VW Golfs had Internet access over 5 years ago.
The BlueTooth keyboard was stored in the glove-box.
And you could use your PDA to check things like fuel level from within your home if your car was parked nearby.

Much of the technology in Europe isn't offered in the US.
Same with some of the Japanese technology.
Possibly because the US has the lowest car prices globally?

Although not a huge threat to Mercedes, BMW, Audi and even Lexus. Still Lexus needs to be more aware of Hyundai's moves. With poor economy, those who forked out that extra money to get a Lexus may consider something less expensive to cope with the downfall. Not every Lexus driver has a lot of money. Some moved on up from being previous Toyota customers.

Hyundai's doing a great job with their marketing and a good number have converted. To many of us a Hyundai is an inferior car brand but never say never. Congrats to them!

Agent63,
Right above this post you point out "Lexus needs to be more aware of Hyundai's moves". As if to say Lexus as opposed to the German imports stand to lose the most market share, perhaps you may be right I don't know.

On Fox news this morning there was a report covering what segments of industry are thriving in todays economy. The businesses trending up right now are focused on maintaining durable goods. It seems as opposed to buying a new this or a new that, the consumer trend is moving to one of maintenance.

If this is in fact the trend, then perhaps those individuals who are entering the market for a new automobile, may now more than ever before, be more focused on quality and reliability, than style, performance or image. If this is infact the trend, then the companies that struggle with these quality issues, whether real or perceived, could potentially have a lower rate of retention than companines that are the benchmark of quality and reliability.

So perhaps the huge threat may actually be pointed directly at Mercedes and BMW, as opposed to Lexus?

The real proof lies in the motives of Genesis buyers, and as I have posted above, I don't see any facts to support the 40% conquest claims on this thread.

Agent 009,
No I don't believe you. I have searched for the facts and can't seem to find them. I clicked on the link to read the article and it was about "real media riffs" and the Nielson company. So please forgive me for asking for facts but how did you arrive at the 40% conquest figure? In a market that is trending down, and a car launched as a first generation model, how exactly did you arrive at the 40% figure? Not challenging the veracity of your claim, just want to educate myself. Thank you.

Ummmmm, Smokefreak2003 I had to re-read my post cause you lost me. My reference to quality was not directed at Hyundai, not at all, I'm sorry you feel I gozzed on you.

My reference was directed at the german brands and how in the survey below their best finish was 7th, and depending on how you view Jaguar (Ford), BMW is the only european line in the top ten.

Most Reliable Cars - 2008 Edition

According to the recently released J.D. Power & Associates list of the most reliable cars of 2008, Lexus is the most dependable automotive brand. In fact, it wasn’t even that close, with Lexus logging over 20% fewer complaints per vehicle as compared to runner-up Mercury. The top ten list follows:

1st. Lexus (asian import)
2nd. Mercury (domestic)
3rd. Cadillac(domestic)
4th. Toyota (asian import)
5th. Acura (asian import)
6th. Buick (domestic)
7th. BMW (european)
8th. Lincoln (domestic)
9th. Honda (asian import)
10th. Jaguar (domestic/european)

So once again I'm sorry if you feel I attacked you, but that was not the intention.

Yup, killed him off. This is so much more fun....... Of course no one will mistake me for you, or will they? I guess we'll see. After reading all of your posts and contributions I must say I am impressed. You are a genius, pure genius.

It's just a copy of the 5er combined with a Benz- and not even a good copy. I guess if a person wants to try to fool themselves it'ld be ok- but it'll never be anything more than a cheap knock off of the real thing.

Hey Kthor (or ObesePig whatever you're going by these days) If your colon is still killing you turn around and see if you have a BMW service writer sticking out of your ass... If you do this is the first indication your full maint program has expired.