Can Ford Actually Capitalize By Not Taking Any Federal Bailout Money?

Can Ford Actually Capitalize By Not Taking Any Federal Bailout Money?

It is hard to imagine the head of any automaker -- foreign or domestic -- being optimistic about 2009. But Ford Motor Co. CEO Alan Mulally is downright ebullient.

While he is all too aware of the dangers posed by the deepening recession, Mulally says Ford's decision to pass on the initial federal bailout of the U.S. auto industry has resonated with many Americans. The challenge now is getting them to come into the showroom and buy a Ford car or truck.

"This has turned out to be quite an opportunity for us, because it has put a real spotlight on Ford," Mulally told The Detroit News in an interview Monday. "We just need to continue to tell our story."

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DROOPYSAKKDROOPYSAKK - 12/31/2008 10:13:04 AM
0 Boost
if they dont have to take they hand-out they shouldn't.

there is news around the globe about car companies needing help, and us automakers are the poster children. if ford can find a way to gracefully promote the fact they don't need bailout money, link to the promotion of their new vehicles, it may spur the growth of the one thing many foreign automakers have; consumer confidence.
(and they should bring over the euro focus product line)



993Turbo993Turbo - 12/31/2008 11:53:58 AM
+1 Boost
Of course they can because they don't have to pay the piper. As long as they can make it work.


mercuryguymercuryguy - 12/31/2008 12:12:31 PM
+1 Boost
Yes. Ford is likely to emerge out in front with technology and sales.

If Ford goes forward with Dual Clutch gearboxes, this will be the next big move in the Auto Industry.


veyron1001veyron1001 - 12/31/2008 10:32:37 PM
+1 Boost
If some cars in their line up still have live rear axles then it will be a long time before they go to dual clutch gearboxes.


BigShow50BigShow50 - 12/31/2008 12:24:50 PM
+1 Boost
in simple words...Ford will stay on top for quite sometime....GM and Chrysler are "screwwed"...the bailout is just comounding their slow death of business failure...


toolatetoracetoolatetorace - 12/31/2008 5:52:49 PM
+1 Boost
Funny how comments on a particular make can change like the wind


mini22mini22 - 12/31/2008 12:25:58 PM
+3 Boost
It's a smart move buy them and a good marketing tool.


mercuryguymercuryguy - 12/31/2008 1:02:50 PM
+3 Boost
Many don't realize that even if you drive a Lincoln, Motorcraft parts are inexpensive and widely available.

Ford has great distribution with the Motorcraft Parts division. I've even seen Motorcraft Filters at big box retailers.


toolatetoracetoolatetorace - 12/31/2008 5:51:08 PM
+1 Boost
Have no idea why this one was deboosted


LauderdaleDriverLauderdaleDriver - 12/31/2008 9:11:10 PM
+1 Boost
I'm a big Ford supporter, but lets be real. Ford is in relatively good shape now, because things were so bad last year, they borrowed every cent they could before the credit crisis, giving them a cushion. They just got screwed to the wall, first.

Toyota and GM are each down about 40%. Ford and Honda are down in the 30% range. Could we stop the nonsense that this is about product? I don't care if your selling diamonds or dung, it isn't moving off the showroom floor.

Unless the government makes some sensible energy policy, all we're going to find out is that Americans like big cars, all over again.

The Camry outsells the Corolla 4 to 1. The US Accord is a North America only car for Plus sized people, just like the Avalon.

I want a new Focus convertible, like the one in Europe.........but unless we have sensible energy policy, the F-150 is going to remain the center of Ford's playbook.


kornholiokornholio - 12/31/2008 9:19:20 PM
+1 Boost
Ford may have an advantage because of not receiving government financing, but won't Washington feel compelled to favor the ones that did get the money so it can protect its investment. I think that's why GM and GMAC are getting so deep into debt there, because there would be no way that Washington would let them fail after forking over so much money.



olscuulolscuul - 12/31/2008 10:21:18 PM
+1 Boost
that's a good point.
i read that the ford family didn't want to give up control that would have been a part of the 'bailout' deal. maybe so or not. chrylser got cash and they are peivate ownership.


VeeracerVeeracer - 1/2/2009 5:19:33 PM
+1 Boost
Ford has been fairly intelligent in the marketplace. Due to the fact that the Mercury Grand Marquis competes with the Crown Vic, they no longer offer the Crown Vic at the dealer level. Crown Vics are strictly fleet vehicles for rental car agencies, taxi companies, and govt/law enforcement.
The new Fiesta will be a huge plus for Ford in 2010 and it should sell exceedingly well regardless of gas prices.


qracer83qracer83 - 3/2/2009 10:17:02 AM
+1 Boost
First i must say great job Ford for sucking it up and making it through this mess without asking for a goverment handoout obviously you guys are doing something right. We as americans should support you, how great would it be for us americans to buy Ford stock and help them succeed so when they come out on top we all get the benefit. Instead of someone taking our money with out asking and giving it to the failing automakers with no return on our investment. I hope people start trading in there gm and chryslers and start buying fords just to prove the point to the goverment.


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