Is Chrysler A Lost Cause?

Is Chrysler A Lost Cause?
Even by the standards of battered automakers, Chrysler is in dire shape. Its sales in December were down a stunning 53 percent, far worse than Ford or General Motors, and analysts say it probably won't survive the year as an independent company — despite $4 billion in government loans and the possibility of more.

Things were so bad last year that a single Toyota model, the Camry/Solara midsize car, outsold the entire fleet of Chrysler LLC's passenger cars.

"Basically they're done," said Aaron Bragman, an auto analyst with the consulting company IHS Global Insight in Troy, Mich. "There is no real possibility of turning this thing around as an independent company in my opinion."

Chrysler will not comment on speculation about its future, spokeswoman Shawn Morgan said Wednesday.

"We are completely focused on our plans to ensure the future viability of our company," she said.

U.S. sales of Chrysler, Dodge and Jeep brand vehicles fell 30 percent last year, the worst decline of any major automaker. It lost more market share than any of its peers, down to 11 percent. Analysts say most of Chrysler's products, especially its cars, don't look, feel or drive as well as the competition's.

Chrysler plans to introduce an electric car in 2010, but until then, there are few promising models to boost sales. Many analysts predict that by 2010, Chrysler will be acquired by another automaker or sold in pieces by its majority owner, New York private equity firm Cerberus Capital Management.

Chrysler's chief financial officer has said the company needs $7 billion every 45 days to pay parts suppliers, and analysts question whether the company's meager sales are generating enough cash to make those payments.

Analysts also say an acquisition by General Motors Corp. is still possible. The two companies discussed it late last year before GM backed away to focus on its own cash issues.

Nissan Motor Co. could be interested in buying Chrysler's truck business. Chrysler is already signed up to make pickup trucks for the Japanese company.

Jonathan Macey, a Yale University law professor who has been critical of U.S. automakers' management, said Chrysler's sales numbers are "further evidence of an unviable entity."

When automakers went to Washington late last year, their aim was to get enough money to become viable again. They wound up with only enough help from the Bush administration to get them through March, when President-elect Barack Obama will be in office and might provide more aid.

Macey said giving the carmakers any money is burning cash.

"I'm a big fan of not throwing good money after bad," he said. "The idea that you would enter into a financing relationship like this without any parameters is more evidence of the complete insanity of all this."
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theoptimisticpessimisttheoptimisticpessimist - 1/8/2009 7:57:36 PM
+5 Boost
Chrysler - most likely. Jeep - no.

The Jeep name worth more than Chrysler, Dodge and Dodge truck combind.


3pointstar3pointstar - 1/8/2009 8:40:16 PM
+7 Boost
Stick a fork in Chrysler. The last car that made waves was the 300 and that seems like eons ago. The design is so aged. It's like Chrysler lost its soul after the Germans took it over. They are owned by private equity now, but those guys are all about slashing costs. Where has the innovation gone? They need to come up wiht a game changer like the minivan in the 1980's...and FAST.


g2okg2ok - 1/8/2009 9:20:53 PM
+2 Boost
I think Chrysler should be gently retired meaning that while they close shop they can do something for workers and retirees not make them destitute. It would be best and at least let Ford and GM return to health.
I feel really bad for the workers of all these auto companies, at least they make a product unlike Wall St.


Intensity007Intensity007 - 1/8/2009 9:56:52 PM
+4 Boost
They made a HUGE mistake when they replaced the Neon with the Caliber. They had the chance to evolve that car into something more but decided to stop competing with the Civic-type cars altogether. Major FAIL. Jeep will always be around but as for Chrysler... it's a goner. The only thing that could remotely save this company is a serious "reality check". The executives of Chrysler need to honestly look at their product portfolio and go back to the drawing board.


Intensity007Intensity007 - 1/8/2009 10:15:57 PM
+2 Boost
Is it necessary to have the Patriot, Compass and Dodge Nitro when all they need to offer is a low-equipment model Liberty? If Chrysler just focused on luxury (and maybe luxury/sport cars), they would be on the right track. For one, the Sebring is not considered luxury as it's just a rebadged Avenger. The Aspen hybrid and Durango hybrids are a joke. The PT Cruiser is dead and should be redesigned and rebranded as a Dodge. The PT Cruiser doesn't evoque anything "luxury". The Caliber is capital U G L Y. The Charger and new Challenger are the only two cars worth looking at (and that's giving them a lot of credit). It seems as if Chrysler is stuck in the 1970's while Ford and GM are arriving into the new century. I'm honestly sick of seeing plasticky Chryslers on the road... it's not as if they are defining themselves. Major FAIL.


Intensity007Intensity007 - 1/8/2009 10:38:07 PM
+5 Boost
Relevant products for Chrsler: (1)JEEP: Wrangler, Grand Cherokee, Liberty --- (2)CHRYSLER: 300, T&C minivan --- (3)DODGE: Ram, Caravan, Challenger ------- Everything else they make needs to be given the proper burial... seriously. I could write an essay about their image (or lack thereof) with the American public at large LOL.


91z4me91z4me - 1/9/2009 10:57:19 AM
+2 Boost
You are obviously completely ill informed. Let me update you on what actually happened during the 'Merger of Equals" as it was called.

Read this http://mba.tuck.dartmouth.edu/pdf/2002-1-0071.pdf and you will learn something. Also of note was that Chrysler had a HUGE money pile saved up before the merger. This disappeared quickly and was utilized to give the German management team and practically everyone under the Daimler regiem huge bonuses while all product development that wasn't yet beyond a viable stopping point was halted on the Chrysler side of things (the new Ram, LX cars, Caliber et al were all that escaped). In addition the Chrysler funds allowed Daimler to build the Smart brand and update and improve models across the Mercedes line.

Basically Daimler lied to get approval for the merger when all they were after was Chrysler's cash.


AirlinerAirliner - 1/9/2009 12:32:35 PM
+1 Boost
To add to "91z4me" and to correct our ill informed "stomp17" Isuzu, unlike Oldsmobile, Isuzu didn't die off. In fact Isuzu is one of the most successful if not the Most successful commercial truck builder in the US. What happened was that they withdrew from the passenger car US market, mostly because GM forced them into selling rebadged GM "Low selling trucks" (Colorado/Canyon & Trailblazer). Stomp17 you picked the wrong website to voice your silly opinions. Get some reading and actual Auto enthusiasm under your belt and then come back and visit us.


0to600to60 - 1/8/2009 10:39:33 PM
+1 Boost
Time for Chrysler to put up the for sale sign.


91z4me91z4me - 1/9/2009 1:35:23 PM
+1 Boost
That sign has been up for quite a while. But nobody is digging the price yet. Cerberus is quite clear that it doesn't want the auto manufacturing portion of Chrysler at all, only the financing portion.


dumpstydumpsty - 1/8/2009 10:41:52 PM
+3 Boost
I think the Govt only extended the bailout loan to Chrysler b/c of their initial talks with GM for a merger/buyout. It's possible that the bailout funds was only provided to continue "public trust" so no parties have to actually say "bankrupt" at a time when the US auto industry has taken severe loses thus far.

IF Chrysler is truly in this deep of a rut; a larger, more stable corporation will purchase it only to keep thousands working until another major auto firm can buy it, digest it, and keep only the most valuable products rolling out the factory doors.


wooodwoood - 1/9/2009 1:29:05 AM
+1 Boost
I have been predicting that a major Chinese automaker will buy Chrysler corp in part or in whole. Lets wait and see.


AutoknologistAutoknologist - 1/9/2009 3:03:52 AM
+3 Boost
Walter P must be turning over in his grave. Sad. But, yes; put up the tombstone. The proverbial fat lady is getting ready to sing her swan song. The best hope is for Cerberus to sell off the only truly valuable brand left, JEEP (even it's value and future viability is questionable) and the Chrysler name and image to anyone willing to buy. As far as the DODGE name. Sell off the truck side of the equation using the Dodge name (maybe). But let the Challenger and the rest of the cars under what is now Chrysler and Dodge, die and fade into the history books. It's our own fault as a nation for allowing the souls of our companies to become more about profits, then about the product and the spirit embodied by said product. We all have to look in the mirror and realize that the people, and spirit, currently in charge of this nations car business, once the envy of the world, are a reflection of how we as a people have become more about what's in it for me than what is better for the country, and thus, our future. Sad. Sad indeed. All of this could have been prevented.


CanadaCraigCanadaCraig - 1/9/2009 8:25:46 AM
+1 Boost
Chrysler was rolling in dough WHEN Daimler bought it. Don't blame Chrysler for dragging down MB. It was the other way around. Daimler just refused to ever acknowledge the fact that there was a new member of the family - and went out of its way - so it seemed - to make SURE the no Chrysler product would threaten [image wise] any MB product. And just how stupid is that? It would be like me buying the orange stand across the street and letting the oranges rot just so everyone will be impressed with my apples. Chrysler should NOT DIE. That's like wishing the death of a kid just because his parents are dopes. I'd like to see Nissan/Renault buy Chrysler - lock, stock and barrel - AFTER Chrysler LLC is forced into a 'controlled bankruptcy'. And then take that golden opportunity to show Cerberus how you run a car company. Craig!! :)


PlanBPlanB - 1/9/2009 10:00:03 AM
0 Boost
I knew Chrysler was in big trouble when I started seeing the 2 for 1 deals from the local dealerships. I actually think Chryslers have good designs but the quality of their products are way behind the competition now. For example, the Dodge Avenger/Chrysler Sebring is still using a 4 speed tranny when all of its mid-size competition is at 5 or 6 speeds now. I would love for them be saved, but outside of the Jeep brand I really don't think they will make it. They will be the sacrificial lamb of the auto industry at some point this year.


r_driver04r_driver04 - 1/9/2009 10:11:05 AM
+1 Boost
Chrysler's been done for a long ass time. Jeep has been their strongest brand and would probably survive on its own. The theme Trail Rated still carries some weight.


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