2010 Ford Taurus Unveiled in Detroit

Ford has decided put the bland current generation Taurus behind them by officially unveiling the new 2010 Taurus at the North American International Auto Show in Detroit.

The exterior portrays a much more polished image with its Euro inspired styling and powerdome hood. A lowered roofline gives the new sedan a more aggressive appearance and the sculpted body work helps to back up that message. Wheel sizes will range from 17- to 20-inches with the specific intention of filling the wheel wells more tightly, resulting in a more substantial exterior appearance.

Under the hood resides Ford's 3.5-liter Duratec V6 that is rated at 263 horsepower and 249 foot-pounds of torque, while the engine is a carry over from the previous model it is hooked up to two brand new six-speed automotive transmissions that offer better fuel economy and enhanced driver involvement. The company has also announced plans to add the 3.5-liter EcoBoost engine to the Taurus lineup later this year, that engine will most likely provide power for the upcoming Taurus SHO. Ford is backing up the sporty exterior appearance with several new performance options such as the SelectShift transmission that features rev-matching downshifts and the ability to hold gears and the new SR1 suspension that has stiffer rear shocks and offers a better balance between cornering and handling.
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Carboy - 1/11/2009 9:44:17 AM

-1 Boost

No it's still not the Mondeo!

richardposluszny - 1/12/2009 3:02:18 AM

0 Boost

Unfortunately, bringing the Mondeo over would make too much sense; thus, the new Taurus.

zairnaim - 1/11/2009 10:07:49 AM

+7 Boost

wow amazing job... Ford is really making an astonishing turnaround! I really like the design of the new fusion aswell. Gm is has also begun its turnaround with the new CTS and Malibu. I am really impressed. I hope detriot never returns to making sub par cars again. Toyota will really need to update the camry soon as they have been slacking lately but i am sure they won't disappoint! It is amazing how companies such as Hyundai, Ford and GM can improve so rapidly. It is becoming harder and harder to point out the losers in a segment as competition becomes fiercer and fiercer! Well in the end all it does is benefit us!

jt716 - 1/11/2009 11:47:34 AM

+7 Boost

Wow! Ford is really turning around!

3pointstar - 1/11/2009 12:12:31 PM

+5 Boost

Not bad. Looks like New Ford Taurus is a Ford 400 + Audi + Last Generation Toyota Camry. Crease on the side should've been more pronounced or not there at all. Tail lights are probably the most orginal I've seen in a long time. I only cringe when I think about the huge expanse of cheap plastic that's going to be on the dash. I hope Ford pulls it off though.

THESCOOTER - 1/11/2009 12:44:24 PM

+1 Boost

I must say, I am impressed but slightly disappointed that it really looks more watered down from the initial 'spy' shot that was posted here some time ago. This vehicle is 'right now' and should be on the road today, and I think the EcoBoost should be there at launch for full effectiveness. But hey that is me. I do believe that Ford is on the right track, but we need more Euro flavor (Kinetic design cues) now. Stay positive, I will be buying domestic this year and am looking to be wowed by the Big 3.

BMWM - 1/11/2009 12:55:20 PM

0 Boost

No pictures of rear, bad sign. It's like the designers took off the camo after testing and said: "Uh......crap.......the rear came out all wrong, better not spoil the press shots with this ugliness." Why can't they just give us the Mondeo already??!!

inspirion7 - 1/11/2009 1:31:47 PM

+4 Boost

look at the complete article

M53R - 1/11/2009 6:46:52 PM

+1 Boost

It's not a beauty queen, but not a bad looking car either! Good Job!

PlanB - 1/11/2009 8:53:18 PM

+1 Boost

I like it, not quite what I expected but its still a huge improvement over the Five Hundred/Taurus.

vvelez - 1/11/2009 8:58:27 PM

-1 Boost

it looks great maybe i can get my girl to finally want a ford

r_driver04 - 1/12/2009 5:20:56 PM

+1 Boost

Why force it and ruin a good thing man? Be thankful for what you have.

veyron1001 - 1/11/2009 9:06:05 PM

+1 Boost

It would seem Ford is the king of the cross chops between multiple japanese and european cars into one car and call it theirs.

Intensity007 - 1/11/2009 10:11:51 PM

-2 Boost

Take a 1998 Honda Accord fascia, Subaru grille, 2002 Infiniti M35 rear profile, 2006 Passat rear, Audi side profile... tweak a little here, add a lower front grille opening witha subtle version of our new 'kinetic' design direction (as seen on the 2010 Ford Fiesta), mix well and pray that people think the Fusion and Taurus are better than the Accord (as we all know, Ford markets both of them against the Accord and Camry... further confusing potential customers that want a CLEAR and DEFINED choice in the mid-size market).

topneuro - 1/11/2009 9:07:36 PM

+3 Boost

Told you guys to buy Ford stock in late November 2008 when it was close to $1.00 per share.

kablaam - 1/11/2009 9:26:45 PM

+2 Boost

Beautiful car, great interior, if the quality & fit/finish are as good as they look, I think they have a winner. Same goes for many of the new GM designs/products.

Question is, is it too little too late? The next few months will involve declining sales for ALL car makers, I think it's not sales that will determine the survivors, but cost efficiency and cash retention.

We shall see.....

Intensity007 - 1/11/2009 10:02:06 PM

+2 Boost

I LOVE the rear of this but the front looks like something I've seen before. What could it be? Copy and paste the following link and give my your honest opinion: http://www.flickr.com/photos/manisha_and_ravi/360850691/

S4cabriofoxone - 1/11/2009 10:05:34 PM

+1 Boost

It doesn't look quite as good as the spy shot but it still looks awesome--a HUGE improvement over the current one. The front is similar to the Hyundai Santa Fe for those wondering.

hyundaifansdotcom - 1/11/2009 11:36:17 PM

+2 Boost

Ford is firing on all cylinders lately. This looks like a home run to me.

holmstar - 1/11/2009 11:37:46 PM

+1 Boost

I'm soooo tired of those front fender false-vent trim pieces. Ford please remove them. Also, it those are the production side mirrors, they look rather small/not very functional. Otherwise it looks ok. Definitely better than the last one, but I think the new fusion looks better.

holmstar - 1/11/2009 11:43:16 PM

+1 Boost

also, what's with american car-makers and their need to make cars *look* as big and blocky as possible? This one is certainly not the worst example, but Dodge went down this path big time.

topneuro - 1/12/2009 12:02:22 AM

+1 Boost

For a better view go to:

http://www.autoblog.com/photos/2010-ford-taurus-live-asdfaiiild/1274859/

holmstar - 1/12/2009 8:44:46 AM

+2 Boost

"HOMO"? Are we in 3rd grade? Yeah, I made a few comments on what I view to be shortcomings. Get over it.

tango - 1/12/2009 12:01:04 PM

+1 Boost

If Ford wants to hit the home run that hyundaifansdotcom spoke about then Ford needs to bump the power of the V6 up to an even 400hp and then offer a manual transmission, like the original SHO did. I'm not a fan of more than two pedals, but a LOT of people seem to think a sport sedan requires a manual. That would certainly bring more than a few new buyers in the showrooms.

DaHarder - 1/12/2009 1:03:02 PM

+1 Boost

I don't find it as striking as I'd anticipated, but it's handsome nonetheless...

The best news is probably the return of the SHO with this new version in 2011!