Ford replaces Opel as Europe's No. 2 brand

Ford replaces Opel as Europe's No. 2 brand
MUNICH -- Ford of Europe said it was Europe's second biggest selling brand after Volkswagen in 2008 despite its new-car sales falling by 7.4 percent in its major markets.

Ford's sales in its main 19 markets fell by 115,200 units to 1.44 million last year, the company said Wednesday.

But the carmaker increased its market share by 0.1 percentage points to 8.6 percent helping it to overtake General Motor's Opel brand as the second biggest selling marque in western Europe.

Opel's market share fell from 8.5 percent to 7.8 percent in Western Europe's in the first 11 months of the year.

Ford of Europe's head of marketing, sales and service Ingvar Sviggum, said Ford's market share success "is clear recognition of our strong product portfolio which puts us in a better position than many."

In all 51 of its European markets, Ford's sales dropped by 6.1 percent to 1.78 million during 2008.

The successful launch of the Fiesta small car helped the company increase market share, Ford said.
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OblivObliv - 1/16/2009 2:50:34 PM
+4 Boost
And Ford will be taking back their #2 spot in the US soon enough :P We dont need no bailouts!


CorsisCorsis - 1/17/2009 12:59:24 AM
+2 Boost
Wow. They're doing great in Europe, but not so great in the US. It couldnt have anything to do with the fact that Europe gets better cars than the US. Right Ford?

Come on Ford, get those cars over here soon.


ldriemeildriemei - 1/17/2009 7:14:38 AM
0 Boost
what is VW market share?


S4cabriofoxoneS4cabriofoxone - 1/17/2009 4:41:17 PM
+1 Boost
US-bound Jettas and Rabbits are built in Mexico. I couldn't imagine there being another reason.


S4cabriofoxoneS4cabriofoxone - 1/17/2009 4:42:07 PM
+4 Boost
I think you know that anyone who openly ASKS Ford to bring their European cars to the US would gladly pay the price.


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