FIAT Comes To The Rescue Of Chrysler With Strategic Alliance

FIAT Comes To The Rescue Of Chrysler With Strategic Alliance
Fiat SpA Chrysler LLC and Cerberus Capital Management L.P the private investment majority owner of Chrysler LLC announced today they have signed a non-binding term sheet to establish a global strategic alliance.

The alliance, to be a key element of Chrysler's viability plan, would provide Chrysler with access to competitive, fuel-efficient vehicle platforms, powertrain, and components to be produced at Chrysler manufacturing sites. Fiat would also provide distribution capabilities in key growth markets, as well as substantial cost savings opportunities. In addition, Fiat would provide management services supporting Chrysler's submission of a viability plan to the U.S. Treasury as required. Fiat has been very successful in executing its own restructuring over the past several years. The alliance would also allow Fiat Group and Chrysler to take advantage of each other's distribution networks and to optimize fully their respective manufacturing footprint and global supplier base.

The proposed alliance would be consistent with the terms and conditions of the U.S. Treasury financing to Chrysler. Per the U.S. Treasury loan agreement, each constituent will be asked to contribute to Chrysler's restructuring effort including: lenders, employees, the UAW, dealers, suppliers and Chrysler Financial. Such steps would greatly contribute to Chrysler's long term viability plan. Completion of the alliance is subject to due diligence and regulatory approvals, including the U.S. Treasury.

As a consideration for Fiat Group's contribution to the alliance of strategic assets, to include: product and platform sharing, including city and compact segment vehicles, to expand Chrysler's current product portfolio; technology sharing, including fuel efficient and environmentally friendly powertrain technologies; and access to additional markets, including distribution for Chrysler vehicles in markets outside of North America, Fiat would receive an initial 35 percent equity interest in Chrysler. The alliance does not contemplate that Fiat would make a cash investment in Chrysler or commit to funding Chrysler in the future.

"This initiative represents a key milestone in the rapidly changing landscape of the automotive sector and confirms Fiat and Chrysler commitment and determination to continue to play a significant role in this global process. The agreement will offer both companies opportunities to gain access to most relevant automotive markets with innovative and environmentally friendly product offering, a field in which Fiat is a recognized world leader while benefitting from additional cost synergies. The deal follows a number of targeted alliances and partnerships signed by the Fiat Group with leading carmakers and automotive suppliers over the last five years aimed at supporting the growth and volume aspirations of the partners involved," the CEO of Fiat Group, Sergio Marchionne said.

"A Chrysler/Fiat partnership is a great fit as it creates the potential for a powerful, new global competitor, offering Chrysler a number of strategic benefits, including access to products that compliment our current portfolio; a distribution network outside North America; and cost savings in design, engineering, manufacturing, purchasing and sales and marketing," said Bob Nardelli, Chairman and CEO of Chrysler LLC. "This transaction will enable Chrysler to offer a broader competitive line-up of vehicles for our dealers and customers that meet emissions and fuel efficiency standards, while adhering to conditions of the Government Loan. The partnership would also provide a return on investment for the American taxpayer by securing the long-term viability of Chrysler brands in the marketplace, sustaining future product and technology development for our country and building renewed consumer confidence, while preserving American jobs."

"This is great news for the UAW Chrysler team and we look forward to supporting and working with them to ensure Chrysler's long term viability," said Ron Gettelfinger, President United Auto Workers (UAW).

"We're on board with this important strategic initiative as it will help preserve the long-term viability of our great company, its brands and of course UAW-Chrysler jobs," said General Holiefield, Vice President, United Auto Workers (UAW).


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tkindredtkindred - 1/20/2009 9:12:44 AM
+3 Boost
I think this is good news.


91z4me91z4me - 1/20/2009 9:42:35 AM
0 Boost
I agree, though I don't like the slant Agent009 used on the title.


Agent009Agent009 - 1/20/2009 10:00:57 AM
-1 Boost
91z4me- Fiat can literally save Chrysler. Without a plan in the next 30 days, Chrysler would fail to qualify for federal funding and be in default.

FIAT provides instant access to a major line unique vehicles that can be brought over here quickly. I am in favor of this move especially since it was Nissan prior to this. I couldn't see a re badged Nissan line making head way against a parent brand.



dumpstydumpsty - 1/20/2009 11:04:06 AM
+1 Boost
I don't think FIAT can "rescue" Chrysler, but it can help it survive a bit. Remember, Chrysler still has ties and future product plans with Mercedes-Benz. (That's why Daimler will not sell its remaining stake in Chrysler.) The next generation Grand Cherokee, Grd Cherokee (Extended), Durango, Aspen, ML, R, & GL will share the same architecture and really capitalize on engineering synergies some of the divisions started to realize before DaimlerChrysler was broken up. Daimler knows that the Durango & Grand Cherokee will sell well and they can save tens of millions in funds to share product development costs for as many as 7 different vehicles using a common platform.


dumpstydumpsty - 1/20/2009 10:55:40 AM
0 Boost
I'm not necessarily surprised, but a bit suspicious.

OK, say the 2 (Chrys & FIAT) are really committed to making an Italian-American partnership work. We know that GM's relationship with FIAT ended with GM loosing $5-$8B to get out of contractual requirements. But that past agreement failed to produce any viable product hits.

Can Chrysler and FIAT really make their partnership work? Probably so. And so could a partnership b/t Chrysler and Nissan to trade large trucks for small cars...WAIT A TICK!!!!...wasn't Chrys supposed to be using Nissan small cars? Maybe for a different market....then OK, lets welcome the FIAT 500 then.

And if the deal with FIAT is certain, then we'll see the Hornet soon.

AND what's with the talk about FIAT sharing dealership space with Chrysler-Dodge-Jeep vehicles...NO, NO, NO!!! I would imagine that Chrysler would entice a portion of their dealer network to sell FIAT brands only. That would make the most sense.


rxbkrsrxbkrs - 1/21/2009 4:48:32 PM
+1 Boost
@ grysko, the Fiesta will make it to the U.S. and most likely the Focus too. :)


rxbkrsrxbkrs - 1/21/2009 4:46:29 PM
+1 Boost
Will the Grande Punto Abarth be exported to the U.S.?


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