AutoSpies Brings You The Biggest Confidential BMW Scoop of the Year!

A good tool to have if you are in the market for a new Bimmer? Absolutely. The "biggest confidential BMW scoop of the year?" That might be pushing it.

009= biggest overhyped article

Are you kidding Cappy? Even if you don't like BMW's, you have to admit their driving dynamics and engines are among the best out there.

LexusBeautyQueen, gag me with a spoon, you are like totally wrong. BMWs are waaaaay better than Lexus simply because of the BMW name and pristeejusness. I should know, my fashion mag says so.

Go to a Lexus Dealership and actually sit in the cars.

"Noisy engines"

Ahahahahahaha

I guess the likes of lamborghini, Ferrari, aston martin and Porsche competes with Kias too, because they surely have some noisy engines...

after seeing the headline, i thought it must be some news of upcoming 5 series or some other nice BMW, some kind of interior pic or teaser...etc.

anyway good job.

JUGNU

After this comment I'm pretty sure cappy has never driven a BMW.
The engines and handling is oustanding.

Big deal. You can get that info anywhere. But, I do find it interesting when you search other forums, like lexus, MB, infiniti, Audi, etc. Only BMW forums post the invoice sheets and dealer costs, I wonder why? Are BMW wannabes that cheap? I know you can go to edmunds.com and get a rough idea, they are usually wrong about invoices because of training fees and co-op advertising fees, so whats the big deal?
I hope this site doesnt turn in to a pricing site, i go here for news.

Invoice is the payline, between invoice and msrp is the trading margin. There is as much profit for the dealer below the payline as there is above it. If you add to that the value added money, the total profit available to the dealer is about 20 - 24%. For far too many years dealer principals have felt their sales employees have been over paid. Salesman are paid on the trading margin, which has been manipulated by the factory to reflect about a 7 - 10% margin. If you think a dealership can sustain itself with this kind of margin you are crazy. Dealership sales employess have been doing twice the work and gettting half the pay for many, many years.

Adam, "know what I'm talking about before I think I am the king of the Internet"? And "Because of my humor you will correct my logic"?.... Dude, I know you want to come off as sounding smart and want to put me in my place, but don't waste your time trying to correct me, I have been RUNNING car dealerships for a living for nearly 20 years. The profit margin you speak of (8-15% markup) is what I referred to as the margin, which is the difference between invoice and msrp. Below that invoice price (or what is referred to in the business as the pay-line) the dealer principal gets an amount (usually equal to the amount above the line) that he does not have to pay a guy like you on, how do I know this you ask? Because like the dealer principal, I have been paid on that number for many years. Ask to see the financial statement and look under "other income", it's right there. If you are good at what you do, and I am, you can usually work that number into your employment contract. Hopefully you now understand I know EXACTLY what I am talking about. How much money YOU make at a car dealership might depend on how many salesman work there, but for me, I get mine no matter how many work there. Unless you are new to the business, you have been getting cut back for many, many, years. Just ask one of the "old timers" where you work. If you are employed in sales at a BMW dealership, you have been getting a pay cut continually since about 1992. If you are employed at a Benz dealership, you've been getting cut since about the same time. If you work at a Porsche dealership you may be lucky, depending on how management structured your pay plan (pack) Porsche has left it's profit margin largely intact. For anybody else reading this who is in the market for a car now or sometime soon, you are leaving money on the table if you believe the invoice is the only margin the dealer has to work with. If you are paying invoice or anywhere near it for an automobile right now, you are paying too much! Fact!

Informative Kthorn !!!

Finally! People realize there is not that much mark-up in BMW's. Every other highline manufacturer has 2x and in some cases more than that.

I'd love to see some Mercedes or Porsche confidential wholesale pricing listed here. You'd throw up at how much profit they have in those.

Forget about Maserati or Aston. It's ASTONOMICAL! haha

Mercedes lowered their dealer markups years ago...there used to much more profit margin and negotiation room. I don't know about Porsche, Aston or Maserati. The fact is, there's really not much room to negotiate on these cars unless there's some kind of incentive that you or the dealer is getting.

How is this a scoop? Most if not all of this info has been on Bimmerfest for months.

For example, the 3 series 'confidential' info was posted there on August 24th 2008.

another marketing gimmick by BMW... it leaked because they want it to be... their cars are overpriced and this is just to prick the badge whores into leasing another one

"HSC have you like been inside a Lexus? Have you like ever experienced any Lexus? BMWs have cheap plastic interiors and like very noisy engines. That is not luxury that is like economy car class. My girlfriends even think BMW competes with Kia because of their noisy engines and cheap interiors." LexusBeautyQueen... so based on your logic, Ferraris and Lamborghinis are all too noisy, so they are rubbish cars?? At least BMWs don't sound like a Lexus vacuum cleaners. BTW, you should change your profile pic, your face is as chubby as a Lexus IS-F's bonnet.

I would just like to say to everyone out there that actually believe Bimmers are the "ultimate driving machine" are complete idiots. They are the same ignorant people that would pay $100 for a t-shirt and has no concept of quality over price. To them they believe quality is price and most likely using mommy and daddy's money to buy the Bimmer, while still living at home and that goes for leases too. Disagree all you like, but statistics don't lie. All you are paying for is the logo. Also for the person comparing the engine of a Bimmer to a Ferrari or Porsche, all I have to say is wow. Serious?....seriously??

OK, first of all it's no scoop at all, it's all available on the internet at Edmunds.com and various other sites. Having said that however, I think whoever releases this information should be shot!!!! There is not a single other industry that I know of where the customer gets to know what the product they are paying cost the seller.....not one! And before anybody starts....yes, I'm a dealer although not a BMW dealer.

The problem with this kind of thing is that everybody wants to pay what we paid.....guess what, it can't work that way. Think back to your first day in Economics 101. You buy for less than you sell.....it's called making a profit. That is after all the ENTIRE reason we exist. We are not a philinthropic organization that is just here to fulfill the transportation needs of the world as volunteers! Can you think of a single other product you buy where you as a consumer demands so much in the way of customer service for so long a period of time and where you get to buy it "at cost"?

Dealers need to make a profit of we go away and then who will fix your cars, educate you about them and answer to your every wish? We are not engaged in a race to go out of business.....we have to make a fair profit and that's NEVER a bad thing.

Good luck everybody and enjoy your cars!