JD Power Says It Will Now Advise Automakers BEFORE New Models Release

Auto research firm J.D. Power and Associates will attempt to do for new-vehicle launches what it has been doing with consumer attitudes for years: telling automakers what they are doing wrong.

The new initiative -- called the Vehicle Launch Index -- will have Power advising auto companies on their forecasting mistakes, reviewing their early pricing assumptions, and even critiquing advertising campaigns using data from launches across the industry.

"There will be 88 new and restyled model launches in 2009," said Dave Sargent, Power's vice president of research. "Some of them will succeed. Others won't, and frankly should never have gotten approval to see the light of day


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holmstar - 1/23/2009 2:29:46 PM

+5 Boost

they just want to see all of the new cars before release.

NItePhire - 1/23/2009 2:41:41 PM

+2 Boost

Next thing you know Consumer Reports will argue that they need a pick up front as well. I use both sources as information in the buying process but I think this is asking to much.

Porschinator - 1/23/2009 4:50:28 PM

+2 Boost

You mean Consumer Reports right?!? :-P

XYZZ - 1/24/2009 6:48:06 AM

+2 Boost

CR is far more respectable than JDP. don't ever confuse one for the other. JDP has CREATED 'categories' so they can sell certain carmakers 'awards' when all they produce are crap consumers don't even consider. the worst that CR has ever been accused of, is not having 'random samples.'

Agent009 - 1/23/2009 2:52:27 PM

+4 Boost

Hey some one has got to tell Mercedes they don't have big enough cup holders to accommodate a big gulp

Monk - 1/23/2009 6:10:55 PM

+1 Boost

That's only for the SUVs, which are purely American.
MB Sedans and coupes don't have that big cupholders.

sold2early - 1/23/2009 3:47:29 PM

+4 Boost

Since when did JD Power become an automotive expert?

Porschinator - 1/23/2009 4:51:23 PM

+2 Boost

Since All automakers print in BOLD in all of their ads JD Power approved!!!

XYZZ - 2/4/2009 2:56:52 AM

+1 Boost

you do realize JDP not infrequently CREATES customized 'categories' so they can SELL their 'study' for a carmaker to brag about?

Dutchman - 1/23/2009 6:07:57 PM

+4 Boost

FUK JD POWERS! They think they know so much. The don't know shit.

kornholio - 1/23/2009 7:59:29 PM

+2 Boost

Who do they think they are trying to tell these carmakers what to do?
Don't they have focus groups to gauge what a car should sell for and what features and appearance the public would prefer? What JD POWER thinks and five dollars will get you a cup of coffee.

lexworld - 1/23/2009 11:58:31 PM

-1 Boost

"Wow, all of the clowns are on one page...except Agent009 of course. Some times favor is just better that money.

Kthorn - 1/24/2009 12:59:02 PM

-3 Boost

Looky there... Lexworld quoting scripture. You Go! Proverbs 22:1 And I suppose with my post the "list of clowns" is now complete. May God Bless

agent507 - 1/26/2009 3:44:51 AM

+1 Boost

JD Power is just one source of information for Buyers and for Producers. If they are really so damn good (as the obviously think), why dont they fricking start building cars themself? I am sure they would outsell the whole competition ... well, let me think againg, ... not. It is always easier to look at something completed and complain about what have could been done different, instead of creating something new yourself.