Ford, GM, Chrysler won't advertise during Super Bowl

All of Detroit’s Big 3 automakers will be skipping the opportunity to advertise during the Super Bowl on Sunday. General Motors decided back in September to skip the big game for the first time in 10 years. What’s the reason for not advertising during the game? Well other than the most obvious reasons, all three Detroit automakers might have faced a huge backlash from tax payers while operating on $17.4 billion in federal loans.

“We were already operating under...
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r_driver04 - 1/29/2009 1:15:01 PM

+2 Boost

I 2nd that.

veyron1001 - 1/29/2009 5:55:38 PM

+1 Boost

More people are keeping an eye on GM to see when the next time they mess up. Not what they come up with.

veyron1001 - 1/29/2009 5:56:00 PM

+1 Boost

Chrysler and Ford as well

cococo - 1/29/2009 9:04:43 PM

+1 Boost

I think that the ads are overpriced for many companies, but in certain cases, they can be more than worth the cost. They're certainly a unique type of ad tool. I'm glad that the big three won't be there, because I think they don't know how to use the ads very well.

Type707 - 1/29/2009 11:46:51 PM

+1 Boost

Is it because they spent their monies on their Private Jets and golf courses?

shabaru - 1/29/2009 11:53:27 PM

+1 Boost

I dont see how ads would help even if they did... lol at a time like now where there are money issues i suggest that they spend the ad money on the R&D for much better cars...

OneOfOne - 1/31/2009 2:55:38 PM

+2 Boost

ads are not overpriced. they are market driven, the prices. but anyway if the domestics had something worth selling you certainly would know it by this time of the selling season anyway.