New 2010 Audi S4 ad spot for Europe

I really like this car a lot (I've actually liked Audis in general since '97 or '98), but as usual the the price is WRONG for me. I like the new Passat CC as well, but why does VAG feel they can charge so much more than the competition for their cars?

1. VAG does not exist. VW AG, in contrary, does. 2. VW AG charges no longer that much. Golf 6 is very competitively priced in relation to Fords, Renaults, Peugeots, Opels and others. Same with the Passat/Passat CC. A4 is also in line with 3er and the C-Klasse, remember also you get quattro in any powerful A4 as standard, while 4matic and xDrive not. However, Lexus and Infiniti cars just crush German competitors in terms of value in the EU. Problem is, Europeans are brainwashed against hybrids, prefer lung cancer spewing diesels instead and there are no cheap, bone-naked Lexuses and Infinitis offered, ony the full blown ones with powerful engines. Europeans are afraid of such machines. They prefer their weak, cheap and dirty clatterboxes still believing overall maintenance costs will be lover (they won't be - regular costs the same as diesel and price/maintenance premium make diesels no longer pay off in the Old World).

@ downtoearth - Wow, you're such a moron. You know nothing about what you're talking about. I am European and I live here. Our cars are taxed on kW output, engine capacity and emissions. Gas is expensive here. Now tell me why we prefer smaller engines. Dumbass. Next, Infiniti is only being sold in Russia at the moment. It's not available in Germany where I live and even if it was, they'd be selling like Lexus are selling: extremely slow and in small numbers. By the way, a typical Lexus IS here might come with more features, but they lost the value card a long time ago after they increased prices big time. Besides, nobody here gives Lexus a second glance because they still have not adapted to the European market. No diesels (except for that joke of an IS220d with its noisy Toyota Avensis engine - completely uncompetitive against its German rivals), no other trim levels etc. Lexus has an extremely poor resale value in Europe, which is another reason why not many people buy them - or consider them. One more thing. The Audi A4 is FWD-biased so the more powerful versions NEED Quattro in order to eliminate torque steer. Try driving a "normal" Audi A4 2.0 TDI in the rain - it torque steers already. So what if you get Quattro in higher end A4s? That's not stopping the sales of the BMW 3-Series and MB C-Classes, which also have the AWD option if one truly needs it. Big deal.

It already is quite an engine, even the lower-output version in the bigger, heavier A6. Of course I've always found the 3.2 engine more than adequate (I drive a 99 A4 1.8TQ if you want to see a truly slow car). Can't wait to drive the S4 with S-Tronic myself, that engine pulls like a mother!

not a turbo

cool ad

Down to earth: too bad the new TDi has cleaner emissions than a Prius....
There goes your argument.