Audi Proves They Aren't Above The Rest, Sales Fall 26.4% For January

Audi today announced sales for the month of January totaling 4,722 units, a decrease from record January sales in 2008.  Audi predicts its share of the U.S. luxury vehicle market will increase when all January 2009 sales reports come in compared to year-earlier results.

The Audi A5 posted a 76.3% increase over last January with 603 units sold in January 2009.  The Audi R8 broke its January sales record with over 107 units sold, an increase of 75.4% over January’s sales a year ago. 

“The softening economy creates challenges to our industry, but the Audi position in the market continues its upward trend.  We are confident this momentum will leave Audi in a better position when the economy turns around,” said Johan de Nysschen, President, Audi of America. “As demonstrated in our successful efforts surrounding the recent presidential inauguration and our Super Bowl presence, Audi intends to remain a top-of-mind choice for U.S. luxury car buyers.”

Despite the challenging market, Audi Certified Pre-Owned (CPO) sales increased over this time last year, with 2,599 units sold this January.

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downtoearth - 2/3/2009 3:06:55 PM

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"At the recent 2008 Paris motor show, Audi obersturm gruppenfuhrer Rupert Stadler was asked how Audi is preparing for the financial crisis. His response was: ‘We’ve had a board meeting, discussed it thoroughly, and decided not to participate." ||| http://www.carmagazine.co.uk/Drives/Search-Results/First-drives/Audi-Q5-20-TFSI-quattro-SE-S-tronic-review/

AgentOrange - 2/3/2009 6:57:15 PM

0 Boost

"Audi obersturm gruppenfuhrer" - now THAT's funny...

IamEvilHomer - 2/4/2009 1:30:31 PM

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Audi has steped way back in incentives. You see what happens when Audi decides to reduce programs and increase the price. I base A4 is about $500 a month. The Q7 is over 700

Result low sales

M53R - 2/3/2009 3:49:47 PM

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The A5 sales almost doubled... Ads are working!

TheGenius - 2/3/2009 4:00:34 PM

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Very rough month for car sales, but with Acura and Lexus down at least 30% and Benz down over 40%, those numbers don't look quite as bad. It looks like BMW has not yet released numbers. With mini helping, I'm guessing it will be between 25% and 35%, but I wonder why their numbers always seem to come in a day or more after everyone else's..they must be adding them up using tally marks or is it just that their systems function just like their cars.....hmmmm

Denali - 2/3/2009 4:04:47 PM

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wow the A/S8 is on sale, can wait for taxes

investor27 - 2/3/2009 7:49:42 PM

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When did Audi start selling the Q5?

Jordanski - 2/3/2009 11:26:27 PM

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No one even noticed. It just blends in with the drab-shab sea of sheet metal rolling down the freeway for the morning commute.

IamEvilHomer - 2/4/2009 1:31:18 PM

+2 Boost

next month
the 31 is probably fleet sales (for the press cars)

Jordanski - 2/3/2009 11:24:16 PM

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1evlaudi's gonna flip when he sees this.

AlexTx - 2/4/2009 10:54:35 AM

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With an avatar like yours, it is very difficult to take you seriously...