CHICAGO AUTO SHOW: Has Ford Put The S4 And G37 On Notice With The Taurus SHO?

CHICAGO AUTO SHOW: Has Ford Put The S4 And G37 On Notice With The Taurus SHO?
One of Americas favorite sleeper performance cars returns to the Ford lineup, powered by a Super High Output EcoBoost twin turbocharged engine. The Taurus SHO joins Ford’s growing lineup of performance vehicles for the 2010 model year, building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running.

“The new Taurus SHO delivers on the authentic sleeper sedan formula but adds all-new luxury-appointments, convenience features and technologies to an unsurpassed balance of power and fuel economy,” said Mark Fields, Ford’s president of The Americas. “This new sport derivative answers enthusiasts’ calls for a premium Ford flagship sedan with even more attitude.”

Introduced in 1989, Taurus SHO was conceived as a discreet performance-oriented sports sedan, ideally suited to the automotive enthusiast needing the room and capability of a four-door full-size car. Produced through 1999, more than 100,000 were sold.

The original Taurus SHO generated a loyal following of owners and enthusiasts, with an active club more than 1,000 members strong, an online forum with more than 10,000 registered users and a Web site (bringbackthesho.com) specifically devoted to convincing Ford to resurrect the SHO. The 2010 Taurus product development team spent significant time listening to SHO enthusiasts.

EcoBoost™ Twin-Turbocharged Power
The foundation of the new 2010 Taurus SHO is a 3.5-liter twin-turbocharged EcoBoost V-6 engine. This advanced powerplant generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm, resulting in significantly improved power, torque and fuel economy compared with larger, normally aspirated engines. This also is Ford’s most powerful EcoBoost engine.

A key feature of this EcoBoost engine is gasoline direct injection. The direct injection of fuel into the cylinder during the intake stroke, as opposed to port-style injection to an externally mounted intake, produces a well-mixed air-fuel charge. Fuel vaporization during the intake stroke cools the incoming air, improving volumetric efficiency and lowers the likelihood of knock.

The results are improved throttle response, reduced cold start emissions characteristics and improved fuel economy. The cooled charge enables an increased compression ratio, improving efficiency at partial load, while the higher compression ratio allows for better volumetric efficiency under full load engine behavior. Customers will experience normally aspirated V-8 power, without compromising V-6 fuel economy.

The 3.5-liter EcoBoost V-6 also uses twin turbochargers, as opposed to a single unit. The reduced size of each turbocharger results in reduced internal inertia, allowing this advanced engine to avoid the “turbo lag” often prevalent in earlier-generation turbocharged applications. From the driver’s seat, the rewarding result is linear power delivery across a broad torque band from 1,500 through 5,500 rpm. Peak torque building quickly off idle ensures responsive acceleration from a standing start.

SelectShift with paddle controls and All-Wheel Drive
The new Taurus SHO driveline combines a high-capacity six-speed 6F55 SelectShift transmission with a sophisticated torque-sensing All-Wheel Drive System. These components work in harmony to deliver ample traction when putting EcoBoost power on the road. The six-speed transmission offers a wide array of gears to enable spirited acceleration, yet comfortable high-speed cruising, through a 2.77 to 1 final drive ratio.

SelectShift provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. For performance-minded drivers, paddle controls allow “match-rev” downshifts and will hold manually selected gears for precise control. Intuitively operated, a squeeze on either paddle will deliver an economical upshift under acceleration, while a gentle push forward brings a smooth downshift, synchronizing the engine and transmission speeds for responsive and positive engagement.

The Taurus SHO driveline is contemporized with the incorporation of a sophisticated All-Wheel Drive System that engages automatically and unobtrusively. The unit contains an advanced array of internal electromechanical clutches to efficiently distribute torque to the wheels with optimum traction. Standard all-wheel drive allows the Taurus SHO to efficiently deliver its high performance to the pavement under a wide variety of conditions.

“Taurus SHO suspension and steering have been sport-tuned to provide discriminating drivers with precise control, confident handling, communicative feedback and a compliant ride,” said Pete Reyes, Taurus chief engineer.

Taurus SHO features an advanced electronic power-assisted steering (EPAS) system, providing responsive road feel and enhanced on-center balance while offering the additional benefit of increased fuel economy. SHO also features a sport-tuned suspension with unique shock absorbers, springs, stabilizer bars and strut mount bushings specifically developed and harmonized to deliver the highest level of Ford DNA road holding, cornering agility and steering responsiveness available in a Blue Oval full-size sedan.

Taurus SHO takes full advantage of the multi-link SR1 rear suspension design. Named for the 1:1 shock absorber ratio, this configuration provides an inherently stable baseline for the SHO development team to fine tune for enhanced driver control and agility. In addition, the SR1 rear suspension geometry provides increased travel, while enabling the use of 19- and 20-inch wheels and tires.

For the discriminating automotive enthusiast, Taurus SHO offers an available SHO Performance Package consisting of upgraded brake pads, recalibrated EPAS for even more responsiveness,
a “Sport Mode” setting for the standard AdvanceTrac® Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for faster acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance tires on premium painted wheels also are included.

SHO Specific Subtlety
A key element of the authentic SHO formula is the subtlety of its unique exterior design cues. Features include sporty premium painted wheels, wrapped in standard low-profile 19-inch Goodyear Eagle or optional 20-inch Michelin high-performance tires, a decklid-mounted spoiler and twin chrome exhaust tips. SHO also features a uniquely finished interpretation of the Ford signature three-bar grille with SHO-specific parking lamp bezels.

“Taurus SHO was always a stealth high-performance car,” said Earl Lucas, exterior design manager. “The new SHO builds on the expressive design of the 2010 Taurus, adding subtle cues that set it apart.”

The 2010 SHO is available in a wide range of new Taurus colors including Atlantis Green Metallic, a unique SHO color inspired by the iconic Deep Emerald Green hue appearing in 1991.

The new Taurus SHO interior encourages performance driving. Leather-trimmed seats with Miko Suede inserts, made from recycled post-consumer yarns from plastic soft drink bottles, are comfortable and luxurious. A perforated leather-wrapped steering wheel puts the driver in smooth touch with the road. Front seats are 10-way power adjustable. SHO accelerator and brake pedals are trimmed in aluminum. The console, instrument and door panels feature SHO-specific authentic aluminum appliqués. SHO branding appears on the unique floor mats, and on the passenger side of the instrument panel.

Taurus SHO: Performance and Convenience
The 2010 Taurus SHO offers an impressive array of standard convenience features as well as optional features and content. Standard Taurus SHO amenities include:

Intelligent Access with Push Button Start, a new Taurus feature allowing drivers to enter the car and start the engine without using a conventional key. Drivers simply carry the fob as they approach the vehicle, touch the SecuriCode™ keyless entry keypad, open the door and enter, apply pressure on brake pedal and push a button to start the engine.

MyKey allows enthusiasts to activate a restricted driving mode, persistent Belt-Minder® safety belt reminder, audio system volume limits, an earlier low-fuel warning, and consistently-engaged AdvanceTrac® stability control. The top vehicle speed can be limited to 80 mph, and speed chimes can be programmed to engage at 45, 55 or 65 mph further protecting their investment.

Easy Fuel™ Capless Fuel Filler System, a unique feature that eliminates the need for a traditional fuel cap. Easy Fuel is a hassle-free solution that provides a consistent self-seal after every refueling.

Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system standard on Taurus SHO. The system combines 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. The latest version of SYNC in the Taurus SHO adds Traffic, Directions and Information, providing turn-by-turn route guidance and the capability to access and personalize content.

Ambient Lighting allows the Taurus SHO driver to program interior lighting from a choice of five soothing colors to suit any character or preference.

The 2010 Taurus SHO comes standard with the full array of active and passive safety equipment and features offered across the Taurus range.

Available options on the 2010 Taurus SHO include:

Reverse Camera System, a unique SHO option, activates when reverse gear is selected providing the driver with additional rear visibility, projecting on the windscreen mounted rearview mirror.

Adaptive Cruise Control, which allows the driver to set the Taurus SHO cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a preset distance between vehicles. Adaptive Cruise Control comes with Collision Warning with Brake Support providing visible and audible warnings when slower traffic is detected ahead. Brake support is activated if the driver does not respond to provided warnings, and pre-charges the brake system to prepare the vehicle for stopping.

Blind Spot Information System (BLIS™) with Cross Traffic Alert consists of two multiple beam radar modules, one each per rear quarter panel. When an adjacent vehicle enters the defined blind spot zone, and indicator alert provides driver warning in the corresponding sideview mirror.

Cross Traffic Alert uses existing BLIS radar modules to sense oncoming traffic while the Taurus SHO is slowly backed from a parking space. When cross traffic appears within three car widths, the system provides a visible message on the instrument panel in combination with a sideview mirror warning and an audible signal.

Multi-Contour Seats with Active Motion™ can be specified in conjunction with heated and cooled first-row positions in the new Taurus SHO. Multi-Contour functionality provides subtle but continuous massage to help prevent back pain and fatigue and is ideally suited to meet the needs of long-distance drivers.

Voice-Activated Navigation System includes a 10 GB music juke box hard drive and a single CD/DVD player. When combined with the optional rear camera system, rearview projection appears on the centerstack-mounted navigation screen.

Sony Audio System offers 12 speakers, a digital amplifier, 390 Watts of continuous power (RMS), 115 dB of maximum bass sound pressure level and Dolby® Pro Logic® II surround technology.

The 2010 Taurus SHO will be built at Ford’s Chicago (Ill.) assembly plant and will be available in dealerships this summer, starting at a base price of $37,995, including destination.

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2009 Chicago Auto Show Photo Gallery



HSCenterconsoleHSCenterconsole - 2/11/2009 1:01:22 PM
+9 Boost
We'll have to wait until actual road tests so we can gauge the performance of the new SHO. Until then, I can safely say this is one nice looking sedan.


ThierryHenry14ThierryHenry14 - 2/11/2009 1:12:36 PM
+7 Boost
I love it how this site will have a pool of cars in a hat and when they need a title, they randomly pick out two cars and say "should _______ and ______ be afraid?" or "has Ford put the ______ and ______ on notice."

They are completely random cars. It could have been a pool of 10 cars and they pick two out of random. Could have been 335i, IS350, CTS, anything...


inspirion7inspirion7 - 2/12/2009 11:03:29 AM
+1 Boost
?


kablaamkablaam - 2/11/2009 3:25:20 PM
+3 Boost
There are paddle shifters on the M5 and E90 M3(if so equipped).......and both of those 4DSD can wipe out 90% of the "sports car" segment.

You are so negative........Ford, by the looks of it, did an excellent job with this car. Only question is: too little too late?


vwrulesvwrules - 2/17/2009 9:16:06 PM
+1 Boost
Dude I think I come on this site just to read your comments. That said I have owned 3 Mustangs and a 02 Escape I got a soft spot for Ford at times so give em their props for some of their new stuff and no Gov bailout money.I think they may be last man standing of the big 3 and man I love some of their Euro offerings.


PerformanceGuyPerformanceGuy - 2/11/2009 1:20:42 PM
+9 Boost
Would have to say no, it sounds like it will be a good Taurus, but not competing with and S4 or G37.


_43LE_43LE - 2/11/2009 1:27:42 PM
+6 Boost
I don't think so just yet, but this is definitely a good starting point. Interested to read the first reviews.


_43LE_43LE - 2/11/2009 2:22:21 PM
+6 Boost
Right Crappy, I always hope for the worst for American car companies, you hit the nail on the head again. Seriously, no one believes you here, you're credibility is waning on this site...it will be fun watching you here as you continuously dig yourself deeper.


downtoearthdowntoearth - 2/11/2009 1:49:08 PM
+6 Boost
Indeed, Ford is seriously wiping out some Audi technological advantage offering twin-turbocharging with direct injection in an automatic tranny all-wheel-drive car equipped with blindspot, cross-traffic (unique feature) and crash (with automatic braking) warning. It looks like this AWD won't have the TorSen differential as opposed to Audi, then question is whether this will be Subaru/Mitsu Evo-style center diff or just a clutch like in lower-end AWD cars.

Then add the Fusion Hybrid, maybe the most desirable hybrid to buy now and it turns out Ford starts to push really hard.


0to600to60 - 2/11/2009 2:22:28 PM
+7 Boost
I think they would need to notify the Accord, Camry, Malibu, and Altima first!


_43LE_43LE - 2/11/2009 2:29:25 PM
+2 Boost
Performance wise, the SHO certainly leap frogs those cars.


S4cabriofoxoneS4cabriofoxone - 2/11/2009 9:14:00 PM
+2 Boost
It's also quite a bit larger. Keep in mind that the standard Taurus is more in line with the Avalon and Genesis than the Accord and Camry, which compete with the Fusion. Ford is killing it in both areas though--Fusion Hybrid sounds brilliant, and so does this. Hats off.


_43LE_43LE - 2/12/2009 4:05:53 PM
+1 Boost
S4, good point, did not think about that.


91z4me91z4me - 2/11/2009 2:34:39 PM
+3 Boost
Why would a fullsize almost 4k lbs sedan compete against a pair of compact sedans?


kablaamkablaam - 2/11/2009 10:13:29 PM
+4 Boost
Audi A4/S4 isn't the compact sedan it once was, it's wheelbase is 110 or so inches, something like an inch less then the A6!!! It grew dramatically this year. I think the Taurus X is 112 inches.

I think his car will be geared more towards the Maxima and G8 GT, 300C though, we'll see how things get sorted out.




AlexTxAlexTx - 2/11/2009 2:38:03 PM
0 Boost
About time that companies keep up with Audi which was the first to use Direct Injection in a car, first to use Blind spot technology.
The Taurus is a very nice car, best one that Ford has come up with for some time, but the Audi with the new Torsen and Audi Drive Select, and 7 speed S-Tronic, I think will still better the SHO.


mini22mini22 - 2/11/2009 2:51:34 PM
+1 Boost
I liked what BimmerMike46 said even if it was a little harsh.On the recycle angle all I can say is Garbage In Garbage Out.Figuring that the SHO with AWD is going to weigh close to 2 tons performance and handling might be a bit blunted to say the least. I'd say 365 HP and 350 Torque pulling a 4200LB car around would yeild a 0-60 in around 6 seconds,maybe high 5's.Good performance but not enough to beat Infiniti and Audi(at least not the S4). I like the styling of the Taurus even with biodegradable seats. I just wonder what kind of condition those seats will be in after 10 yrs?


downtoearthdowntoearth - 2/11/2009 8:43:59 PM
0 Boost
What a pathetic comment. But how can you know there's more to the car than just 0-60 time?

Apparently, only the rear of this Taurus looks wrong. Looks Russian, I would say:
http://shows.autospies.com/gallery/pop.asp?galleryId=106&imageId=74833&sort=&=

Everything else is just bang on. Particularly the interior:
http://shows.autospies.com/gallery/pop.asp?galleryId=106&imageId=74838&sort=&=
which looks "Audish". Audish = good.

Even the door trim appears rich and well-styled:
http://shows.autospies.com/gallery/pop.asp?galleryId=106&imageId=74837&sort=&=

Honestly, judging from images and specs, I'm quite impressed with the Taurus.


tangotango - 2/11/2009 3:06:04 PM
+6 Boost
While I can see Ford is making a comeback by putting things out there that in a worst case scenario can be seen as interesting (best case would be brilliant), I think they need to step a little harder on the throttle. SHO needs 400hp people. Now THAT would be bragging rights. That said, I think a Fusion SHO would be a closer match for the S4 and the G37 (hint hint hint...let the records indicate that you all heard it here first!!)

@AlexTx: Not so, my friend. It was Goliath that first put gasoline direct injection in a car, that car being the 1952 GP700 Sport. The Gutbrod Superior followed soon after (also in 1952) with GDI and then the Mercedes-Benz 300SL played catchup in 1955. This injection system was developed by, non other than, Bosch. Even Ford came out with a GDI engine all the way back in 1970 in an effort to meet EPA regulations. It was Mitsubishi, in 1996, that pioneered the current wave of offerings when it offered its 4G93 engine in the Japan-spec Galants.


AlexTxAlexTx - 2/11/2009 6:17:20 PM
+1 Boost
I should have said first Turbocharged Engine with Direct Injection. ;)
Thanks for clarification.


PPowerPPower - 2/11/2009 4:04:41 PM
+2 Boost
This is sounding more and more like the Volvo S80 that should have been. For a SHO, I think it needs closer to the 400hp mark. Send that engine over to SVT for some bigger turbos. If they're going to do it, they need to do it right.

While off topic, with all of the use of this ecoboost v6, I wonder when they'll put it in the Mustang. It would be faster than the GT with more hp, more tq, and flatter tq curve.


investor27investor27 - 2/11/2009 5:28:54 PM
+2 Boost
Now lets be fair. With 365hp and 350 lbs of torque, the Ford SHO is not close to cars like the Camry or Acura, but surpassed it. It's a good start, but we still need for information about the car, like what kind of AWD system does it use, and how does it handle, driver's feed-back through the steering wheel, etc.

Now everybody loves the Audi's Driver's Select option (which lets you choose a different combination between a sporty or comfort suspension and everything else in between). But you have to pay up close to $50,000 before that option is available to you on any Audi, so this makes the Ford twin-turbos SHO a performance bargain at $38,000. Now if the last generation Ford SHO is any indication of greatness, this next generation one should be a home run. However, if I were an Infinity G37 or an Audi A4, I wouldn't worry about the new Ford SHO.


mini22mini22 - 2/11/2009 6:00:56 PM
0 Boost
The other point is what is an Ecoboost V6 engine going to sound and feel like?I have a Mini Cooper S R53 model. The supercharger sounds ok in this type of car but if there is too much supercharger whine it will,in my opinion, detract from the appeal. That would also apply to putting it in a Mustang. Provided the sound of the V6 comes through and sounds good and supercharger whine not too prominent it would be a good deal.


kablaamkablaam - 2/11/2009 10:05:05 PM
+1 Boost
Ecoboost engine is a twin-turbo, not a supercharger. You won't have that mechanical whine.....hopefully they can work like the magical turbo's on the N54's ie. no turbo-lag.


pchera01pchera01 - 2/11/2009 6:18:06 PM
+2 Boost
once again another dump title


S4cabriofoxoneS4cabriofoxone - 2/11/2009 9:15:34 PM
+3 Boost
It is very impressive. Big, stylish, classy inside, AWD and what sounds like a great engine. A budget S4 without a doubt--although not much of a budget. With a base of $38K it had better come loaded. At least it's not FWD. It will be a very interesting alternative to the G8 GT.


1evlaudi1evlaudi - 2/11/2009 11:36:22 PM
-2 Boost
I have read some interesting comments so far, and some dumb, but hey, it is Autospies after all. However there are a couple of points that you missed or didn't see. before, let me say that I am fairly impressed by Ford's proposition and I thing they are doing a great job, but like newer GM offering, is too little too late?
Now, the 1st point is that in moving so close to "luxury/performance" territory they are leaving no room for Lincoln. This car should have been equipped like this as a Lincoln, and the SHO should have just received the engine and really be a basement bargain. This is one of the problem with the big 3, they do not have clear define strategies. They don't know who they are and what brands are what. It is partly the reason of their demise. 2nd, for some reason every post here by one of those ignorant agent has to suggest the start of a flame war, but I do not see many customers cross shopping domestics and German luxury imports. so the chances of this car stealing the thunder of the S4 are pretty slim, just different shoppers. However, this is great competition for the Pontiac G8GT and I can definitively see shoppers looking at a G37 and looking at this, or even at a Cadillac CTS. Yes, I am sorry, but Infiniti is not a Tier 1 luxury brand. They belong, still with Jaguar, Saab, Volvo and Acura. Their job should get easier though since most of those brands are on the verge, sadly, of extinction.


investor27investor27 - 2/12/2009 12:50:04 AM
+1 Boost
I agree with you all that the upcoming Audi S4 AWD should start around $38,000, but sadly, there's no way in hell that will happen. Audi is going to over priced the S4, as they have done with all their models, and will probably start the S4 at around $45,000.

Now the A4 starts at $31,000, but that's for the front-wheel drive car. If you choose the automatic, AWD drive car with the sport package, leather, keyless entry, and Audi's excellent Driver's Select option, the A4 will be at $48,000. I can see a reasonably well equiped S4 being around $55-$58 thousand dollars.


LexSucksLexSucks - 2/12/2009 2:52:58 PM
+2 Boost
A fully loaded A4 3.2 goes for $56,000 which is Highway Robbery IMO. Expect the S4 to be close to $70k with all the options, $50k base.


AudiphileAudiphile - 2/12/2009 9:31:51 AM
+1 Boost
Ford should be commended for turning the commonplace Ford Taurus into a luxury sport sedan. But 1evlAudi has a point. If Ford really wanted to compete with the Audi S4, BMW 335i, Cadillac CTS, Infiniti G37, Mercedes C350, etc., they should have brought this car out as a Lincoln.
I'll reserve judgement until the auto mags get a chance to road-test the SHO, and I get a chance to drive it myself.


AlexTxAlexTx - 2/12/2009 10:52:58 AM
0 Boost
$48k A4 is FULLY LOADED!!
Most of them will sell in the mid to upper $30k.
The new S4 will be less expensive than the outgoing model while offering more standard features and better fuel economy.


LexSucksLexSucks - 2/12/2009 2:50:53 PM
+2 Boost
The A4 is overpriced and Underpowered. just like every other Audi Non "S" or "RS" sedan.


inspirion7inspirion7 - 2/12/2009 11:15:08 AM
+1 Boost
I don't think Ford wanted to target the afford mention vehicles at all. Agent 009 titled this so doesn't make it so. Ford is targeting regular model lines like the Pontiac G8 GT, the Chrysler 300 SRT8 and the like. Now if it so happen high end model seekers look at the SHO, then good for Ford, but very few would do so. Too image whipped. Ford had to up the game by going EcoBoost and direct injection, that was a great move. To compare interior and the like to the more upscale Euro models, doesn't make sense. Euro models would possibly compete with Lincoln if it had such a model. Apple Oranges guys. Would anyone here on this board compare the Chrysler 300 SRT8 to a S4?


inspirion7inspirion7 - 2/12/2009 11:20:09 AM
-1 Boost
Also, if any other car maker would have as much tech in a vehicle as does the Taurus, it would be the second coming to most. This car is an amazing accomplishment available to the masses. I'm not so sure about the spotty interior quality, but the model line far excels above the average family sedan on the market.


CaraficionadoCaraficionado - 2/12/2009 1:34:18 PM
+2 Boost
this car is out there to compete against the maxima and the G-8


pchera01pchera01 - 2/12/2009 1:41:15 PM
+1 Boost
GM is cutting production of G-8 by 98%... so what is next???


mkareshmkaresh - 2/12/2009 4:53:03 PM
+2 Boost
This car is larger than a 5-Series, much less a three.

It will compete with the Chrysler 300, Pontiac G8, and other powerful full-size sedans that aren't selling well.


LexSucksLexSucks - 2/13/2009 9:31:56 AM
+2 Boost
Why do you feel the need to attempt to insult BMW? You are a sad case. Also, where in that Video does it show that car beating a 335? Or where did you get the information that "The SHO wipes the floor with the 335i"? Care to back that up with actual facts? instead of BMW hating banter?


TheDepressingTruthTheDepressingTruth - 2/13/2009 1:31:05 PM
+1 Boost
DESPERATELY Needs a better grill....If nothing else, BREAK OUT THE FLAT BLACK PAINT!


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