CHICAGO AUTO SHOW: Hyundai Targets The Tuner Crowd With The Genesis Coupe R-Spec

CHICAGO AUTO SHOW: Hyundai Targets The Tuner Crowd With The Genesis Coupe R-Spec
When the colors of your new turbocharged rear-wheel-drive sport coupe are named after international racing circuits, you'd better have the performance and confidence to back it up. Now, Hyundai is upping the ante by announcing an R-Spec version of the all-new 2010 Genesis Coupe, designed to appeal to true enthusiasts who want a low starting price and the ability to tune their car to their own specifications. R-Spec will be available as a mid-2010 model year introduction.

R-Spec provides genuine track-readiness in an affordable model. The R-Spec adds core performance equipment to the most affordable 2.0T model, such as: Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance summer tires, Brembo® braking system, Torsen limited-slip differential, and R-Spec badging. To further reduce cost and weight, it also eliminates some non-essential convenience equipment such as: Bluetooth®, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls. The Genesis Coupe R-Spec will be priced at $23,750 and $3,000 less than the 2.0T Track model, leaving tuners with extra cash for their own choice of aftermarket performance upgrades. Appropriately, the R-Spec will be available in three performance oriented exteriors colors: Karussell White, Bathurst Black and Tsukuba Red.

R-Spec equipment includes:

2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210-hp, an estimated 30 mpg EPA highway rating and a top speed of 137 mph

6-speed close-ratio manual transmission\

Electronic Stability Control with Traction control, ABS, Electronic Brake-Force Distribution and Brake Assist

19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)

Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)

Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)

Torsen-type limited-slip differential

R-Spec badging

Quick-ratio hydraulic steering (2.7 turns lock-to-lock)

Tire Pressure Monitoring System

Front, side, side air curtain air bags

Active front head restraints

Driver's lumbar support

Air conditioning

Remote keyless entry system

Leather-wrapped steering wheel and shift knob

Power windows (one-touch up and down), door locks and mirrors

AM/FM/XM/MP3/CD audio system with six speakers

iPod/USB/Aux jack connectivity

Projector beam headlamps

Lightweight temporary spare with aluminum wheel (T135/80D18)

Note: Automatic transmission not available with R-Spec

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2009 Chicago Auto Show Photo Gallery



sectorsector - 2/11/2009 4:00:08 PM
+4 Boost
Wow, RWD, LSD, track tuned suspension, 19" alloy, Brembo, lightweight, all for under $24K? incredible.

looks like Hyundai has done it, amazing.


answeranswer - 2/11/2009 4:05:46 PM
-1 Boost
Hyundai is on a nice streak, and it'll only get better once the economy improves.


PerformanceGuyPerformanceGuy - 2/11/2009 4:18:39 PM
-3 Boost
Good job. Should do well with their target of high school and young college age kids.


downtoearthdowntoearth - 2/11/2009 8:33:49 PM
+1 Boost
Agreed.

I bet for one more piece of logic from Hyundai here. Making the car easily tunable plants some serious fan base around the car, consisting of people dedicated to it who automatically promote the car on various interactive websites. Even when they sound like morons doing so. This yields free advertising for the brand.

And then, as you said, comes emotional attachment to the car the owner (easily) modified. This was one of many reasons (only a bit secretive one) of such massive popularity of VW AG 1.9 TDI engines - they were trivial to effectively tune just by chipping/ECU modification. Nothing like this could be said about French first common rail diesels.


Type707Type707 - 2/11/2009 4:39:13 PM
0 Boost
Agree. Hyundai is stepping up. Good job Hyundai!


Bmw8terBmw8ter - 2/11/2009 4:55:18 PM
+3 Boost
I saw a jet black Genesis Coupe on the interstate around Marietta, GA back at the end of October 2008 while driving back to Fl. At first glance it looked like a Tiburon until I got closer. It's actually a pretty good looking auto for what it's trying to accomplish. $24k is one hell of a deal. These things will be flying off the lots like the Scion Xb was.


Chaos29Chaos29 - 2/11/2009 6:39:35 PM
+2 Boost
The 4 door looks nicer.


hyundaifansdotcomhyundaifansdotcom - 2/11/2009 9:13:46 PM
+1 Boost
Tuners rejoice!


ajaxajax - 2/11/2009 10:20:17 PM
+3 Boost
not trying to hate here, but shouldn't hyundai develop a real race team before naming things after tracks they've never competed on? just seems a little poseur-ish. i wish them luck.


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-2 Boost
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-2 Boost
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-2 Boost
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+2 Boost
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