BMW Offers To Make First Two Payments For New Car Buyers

This along with 0.9% financing and free maintenance, things must be real tough for BMW to be doing this.

yeah...in case you didn't notice the economy is in the shitter, most people can't qualify for a loan and this is going to be the worst year for the US automarket in decades. just an FYI.

Teknik - The X6 is not a sales failure. It was already sold out, twice in the U.S. Further it was votet in Australia "SUV (also when it is a SAV / SAC) of the year. Nice try, though.

Teknik - The economy tanked during the whole process of the X6 debuting. But that is okay. I like the X6. we know you don't. By the way do you have an arguement for or against anything on here that is not BMW biased? I love the Audi and Benz customers have money aspect. Lot of money that Audi clients have when they have 6 models fewer than BMW, but can only manage to sell 4700 vehicles in the US in January. Where are all those people with the money at? Oh wait you will reply " BMW has huge incentives to give their cars away " " BMW owners are a bunch of posers since they have to lease and can't buy their cars " The people that didnt lease a car a few years ago and have tried trading up to a different car in our current market have found out the Hard Way that their cars arent worth anywhere near what they thought. Regardless if it is Lexus, MB, Audi, Acura, Infiniti etc ask them how is the value of their cars holding up. They owe more than what it is worth, thus they don't OWN ANYTHING. The still owe the bank more that what the car is worth. So why not lease and let the manufacturer take the hit for the depreciation? Oh wait, why would anyone want to do that. It makes much more sense to take my money, pay more per month, because I want to own it. Even though, unless I keep it for the full length of the loan, I never will technically own it til the title is in my hands.

genius

tecknik - that was being sarcastic. The only real poseurs are the ones who want 90% of a BMW, but can't buy or lease one cause they can't afford one. So what do they do, is bash brands to try and make theirs seem better. WTF .. Audi, BMW, Mercedes, Lexus, Infiniti, Acura all build good cars. They each have their own programs in regards to incentives to help sell them due to a slowing economy. Some are more pro-active and try to stay ahead of the market as best as possible. Others like Mercedes( i work for a Mercedes dealership ) tend to be re-active and like to adjust after the market. I applaud BMW for trying to whatever they can to help dealers clear out inventory in these trying times. This is without offering huge Rebates, but with digging into their pockets by saving the consumer $1,000's and making them more affordable. It is a priviledge to own a luxury car. It is a priviledge to be able to have a BMW, Audi, Mercedes, Lexus, etc.

tecknik - you are single sided in all your arguements it is rather boring and pathetic. Come up with something original and new for a change.

That is all they need.
Their profits in the U.S have shrunk and this will make things even worse for them.
I'm telling you, the Free Maintenance program, I would not be surprised if it goes away by this fall...
It costs them a FORTUNE!

It's cost them nothing, it's built into the cost of the car. BMW is second only to Porsche for strongest profits per car.

"Free Maintenance" is just another marketing gimmick. I had owned a 2002 3 series. The maintenance they give you isn't anything special. My first scheduled oil change - 15K miles. I said to the service manager "what". He said we use a full synthetic oil and your first change isn't due until 15K. That's obsurd!!! Full synthetic or not, I've never waited 15K mileage to change the oil in my cars. Epsecially a high performance car like this. There are several other maintenance stops like this in their so called maintenance schedule.

gkearns56! You are soooooo totally right on! It is such a GIMMICK to have free brake pads and rotors for 50,000 miles! Hah! What a bunch of Gimmicky Gimmick-heads!!! They even do belts, hoses, wiperblades, AND all required service. What is wrong with those Dum-dums at BMW?!?!?!

I don't know what you're complaining on the 15K...it just means you go once/year instead of 3 or 4 times. For me, the time is valuable. I think that's a PLUS.

You Americans were very long held hostage by the oil companies, who told you "change your oil every 3,000 miles". Come on. In Europe the service intervalls are the sme like BMW is offering here, and the avergae time frame a car is kept by the same household is 8+ years. And I guarantee you, nobody changes the oil earlier than 15k miles.

This goes to HelloKittyLexus - I am sure your are enjoing your $200 plus oil-change and the first tune-up at around 38k miles will be let me guess - around $580?? I did not know that Toyota is over-charging.

if you'd actually owned a BMW, you'd know that the number of miles between oil changes is determined by how hard you drive, # of cold starts, etc. every time you turn on the ignition, it tells you how many miles till your next service. mine have averaged every 9k miles.

That is AWESOME! I love BMW! Time for a new one...

I am with you my friend. It is really the Ultimate Driving Machine.

You are saying the truth. I think this news woke up all these wannabe's, who are actually dreaming to drive this Make - BMW, the Joy to Ride.

fun for less! woohoo!

very good move in my opinion. Instead of giving a bunch of cash back that will drive down resale values (which are terrible on any car nowadays anyway), BMW is taking a different road.

Oh great, now all the burger flippers, secretaries, hair stylists, junior reps, sales monkeys eye balls will light up again... buying new vehicles and continue to live above their means resulting in more financial mess.

I assume you are an accountant and drive Toyota, right?

Whatever happened to employee pricing?

Employee Pricing? You should get a Ford, GM or Chrysler

teknik your dumb

WTF ... people. I get it. You would rather a company be reactive to the market vs being proactive. Why not wait for the market to sink lower before we make an changes? Great Idea. I knew that coming onto Autospies would make me a much more intelligent person. I can stop buying cars, and save all my money, rub my Genie lamp and pray for the economy to recover. Better yet I can be a lexus fanboy and say how much better my company is than yours " we dont have cheap leases " " we dont offer gimmick financing " " the X6 is a failure just like BMW " " People that drive BMW's are badgewhores " Blah. Blah. Blah.

Psst. the economy is down for all manufacturers. How much was Lexus down last month? Better Yet, when was the last time Lexus had a positive gain in sales? I am thinking it has been at least 18 months since their last positive month. But that just goes to show what sitting on your hands and waiting for the market to dictate your policy can do. How much money is Toyota expected to lose this year as compared to the 1.8 Billion they lost last year? Didn't they say they are expecting another 2 Billion loss. " But we dont have to use cheap leases to sell our cars " lol ... " We dont have to have special financing to sell our cars" " Only badgewhores need that stuff to make them feel like they do " " we own our cars. Leasing is for wannabees who can't afford a real car "

This is like my d**k is bigger than yours competition. wtf people. Manufacturers have 2 options: 1. They can either take a proactive step by offering financing specials or leasing specials to help reduce inventory. By doing this it helps them control the market as best as they can, cause most people that lease cars return 67% of the time to lease again. 2. They can offer big rebates to move products. Problem here is that it affects every clients car that was purchased before the rebate. Having $5k as a rebate, depreciates a 2 year old car by an extra $8 to $10k more and so on. No One wins in that equation.


One more thing - free maintenance - Just because the car you drive doesnt offer it, doesnt mean it is a rip-off. I have had 4 BMW's and 1 Audi under the maintenance program. Every time I have had to replace my front Brake pads and rotors during the timeframe. Personally, I would rather pay up front, than having a $1500 service bill for a tune-up, oil service, brake job etc. I like the fact that I don't have to pay the service department each time I visit them for oil services, Inspections, brake pads & rotors, wiper blades, light bulbs, engine belts. Maybe most of you enjoy spending $300 to $500 every visit. That is your choice.

BMW4me4ever: You hit the nail on the head. You and I obviously pay for that "Free" maintenance program somewhere along the purchase of the vehicle. Some people tend to think the auto companies just give it away.