Is The Impala Stealing The Malibu's Thunder?

Is The Impala Stealing The Malibu's Thunder?
For a year, General Motors Corp. has been singing the praises of the new Chevrolet Malibu, voted the 2008 North American Car of the Year by auto writers and billed by GM Chairman Rick Wagoner as "the finest midsized car this country offers." To promote its launch, GM spent nearly $250 million on advertising, dubbing it "the car you can't ignore."

Meanwhile, GM has been quietly making and selling a similarly sized and priced sedan: the Chevrolet Impala. GM hasn't run a national ad for the full-size Impala in three years, scarcely mentions it in news releases or conference calls with Wall Street analysts, and made little hay about its winning Fleet Car of the Year three years running.

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holmstarholmstar - 2/16/2009 5:09:00 PM
+6 Boost
No.


t_sotellot_sotello - 2/16/2009 5:09:51 PM
+6 Boost
whats with the old malibu pictures???


tangotango - 2/16/2009 7:40:39 PM
+2 Boost
The solution to this problem is to make a dedicated fleet-only model out of the Impala. The name was a poor one to begin with because it brings back memories of an old 70s boat-like model. Removing the Impala from the showrooms takes the temptation away from prospective Malibu buyers. Sounds draconian but it would work.


richard112360richard112360 - 2/16/2009 7:55:59 PM
+4 Boost
Hey Bud the pics you show are NOT the 2009 Chevy Malibu.


THESCOOTERTHESCOOTER - 2/16/2009 7:59:56 PM
-3 Boost
I would have to say that there is not much Thunder to steal. Impala has certainly been put out to pasture. Malibu great vehicle but does not get the fanfare needed to unseat Camry or Accord as segment leaders.


veyron1001veyron1001 - 2/16/2009 8:30:11 PM
-1 Boost
This looks more bland than the Toyota Camry.


XYZZXYZZ - 2/17/2009 12:30:51 AM
+3 Boost
does anyone CARE about another boring chevy?


neutralneutral - 2/17/2009 1:11:38 AM
+2 Boost
Does anyone care about your stupid post? The fact that the Malibu is a world-class midsize sedan with competitive (in some cases better) attributes than its asian competitors means nothing to someone with your lack of brainpower.

The Impala.... did you even read the article or any article pertaining to the business world? The Impala is hands down, the best business vehicle... PERIOD. Great powertrains, solid build, good overall qualities and GREAT PRICE.

Please... you make it too easy, just stop while you're behind.


91z4me91z4me - 2/16/2009 10:44:15 PM
0 Boost
Not to mention that the Impala is mainly selling to fleets (from law enforcement to Avis). The Impala is riding on a 4th generation W-body platform and is merely being produced to keep the plant open much of the time. Sorry but the Impala is stealing nobody's thunder.

1UAW to be fair the Impala offers both V6 and V8 power (2 versions of the 3500 V6, 2 versions of the 3900 V6, and the 5.3 L LS4 V8 respectively). All those engines come with only a 4 speed automatic of course. The Malibu is far more up to date on technology and has a much greater percentage of retail sales that bring more profit.


S4cabriofoxoneS4cabriofoxone - 2/16/2009 11:09:18 PM
+1 Boost
How is the Impala stealing the Malibu's thunder? It has been on the same platform since 2000. It is a far less attractive vehicle, inside and out, with lackluster engine choices to boot. I don't understand the point of this article? There is no new Impala, nor any hype around it, anywhere...

Not to mention it's much larger than the Malibu if I'm not wrong. They don't really compete. It's more of a Crown Vic competitor, but FWD.


neutralneutral - 2/17/2009 1:15:06 AM
+1 Boost
S4Cabriofoxone,

You are correct, they are different segments. As for the powertrains, I personally like all engines used for their different inherent qualities. The pushrod engines used the in Impala and time-proven, reliable, efficient workhorses. The only thing that pisses me off is that GM removed the cylinder de-ac from the 3.9L, most likely for the belt tensioning properties of a V6 with AFM. GM prolly chose to eliminate the feature for reliability as well as ease of manufacture (still pisses me off though).

New Impala (hope to God)..... Pontiac G8 -- since Pontiac's future is up in the air and EVERYONE wants a RWD impala.


neutralneutral - 2/17/2009 1:16:42 AM
+1 Boost
Excuse me, I used "prolly" instead of "probably". Keyboard slang gets me sometimes, sorry.


S4cabriofoxoneS4cabriofoxone - 2/17/2009 5:47:39 PM
+1 Boost
Not to worry, I know what "prolly" means. ;-)

Now that you mention it I would love to see the G8 become a Chevy. Pontiac is totally redundant, and it would make a lot more sense for Chevy to have a dedicated sports sedan in its lineup.


NostradamusNostradamus - 2/16/2009 11:30:47 PM
+1 Boost
This thread is just more proof that 009 doesn't have a friggin' clue...


JordanskiJordanski - 2/17/2009 1:40:18 AM
0 Boost
wtf. in my whole life i've seen like two current gen malibus. accord ftw ;]


91z4me91z4me - 2/17/2009 9:57:06 AM
+2 Boost
Where do you live? I see them all the time in St. Louis, MO .


JordanskiJordanski - 2/17/2009 5:58:51 PM
+1 Boost
I live in Toronto. Funny I never see them on the road... always see them sitting on dealer lots just restlessly waiting to be bought. I do occasionally see Impalas on the road, but probably only because it's built just thirty minutes outside of the city.


TheRealDrFillTheRealDrFill - 2/17/2009 5:15:21 AM
0 Boost
Not selling the Impala is like asking a cop not to eat Donuts
It's cheap, easy, and sweet in a dark, dark day
You can't charge $30k+ for an Impala
It's no Avalon
GM would lose a nice chunk of market share from it's Fleet Champion
That's the reason it stays around
GM wants market share
If you want potato chips for dinner........knock yourselves out
DrFill


ForeignerForeigner - 2/17/2009 9:24:45 AM
0 Boost
Umm, I'm pretty sure the M5 would be faster, so you may wish to delineate which BMW you're talking about. Also, it may be faster in a straight line, but roads do eventually turn sometimes. Also, who ever heard of a front wheel drive, V8 powered performance car? Word of the day: Understeer


ForeignerForeigner - 2/17/2009 10:38:39 AM
-1 Boost
I live in downtown Chicago, where we get plenty of the white stuff. A RWD BMW with 50/50 weight distribution and a set of all-seasons has never left me stuck, plus as soon as you begin to accelerate, the weight shifts toward the rear, eroding the front wheel drive advantage. The rest of the year, it handles like a proper car should. Plus, if American car engines weren't made out of recycled boat anchors and made of magnesium like BMW uses, they wouldn't weigh so damned much in the first place, further negating the supposed front wheel drive "advantage". Case in point: Cadillac DTS. Biggest POS I've ever driven.


S4cabriofoxoneS4cabriofoxone - 2/17/2009 5:48:37 PM
0 Boost
The Impala SS would barely be able to keep up with a 128i. Nice try, though.


ForeignerForeigner - 2/17/2009 11:44:30 AM
-1 Boost
It's not lying. It's called "physics". When you have your master's degree in it, too, let me know and we'll talk.


91z4me91z4me - 2/17/2009 11:00:22 PM
+2 Boost
Foreigner, you live in a major metropolitan city that has a pretty dedicated road crew right? How many days per year do the city schools miss? 3-5 I would guess (BTW I live outside St. Louis so I know that Chi-town gets major snows but you can handle it). Things become totally different when you are dealing with heavier snowfalls and when the roads don't get cleared quite as well (I am from KY so I know about things not getting cleared).

If you have a master's degree in physics then figure out which will power a car better in slippery conditions: one with 50% of its weight over the propulsion wheels and 50% of its weight over the steering wheels OR one with 70-80% of its weight load placed over both the propulsion wheels AND the steering wheels.

Take some time if you need to, also remember this is Johnny Q Public we are talking about here who has an average literacy at the 6th grade level who we are talking about.

Also consider that a BMW uses wide, narrow sidewall tires that create a larger footprint for each tire (something that will be more likely to skid) rather than a narrower, taller sidewall tire found on an Impala.

While your individual experience may tell you one thing anecdotally it doesn't mean it holds true for the majority of individuals.


dumpstydumpsty - 2/17/2009 12:27:14 PM
+1 Boost
Your observations, I think, serve as a strong notice that GM should be planning to replace the Impala, Lucerne, & DTS soon. Maybe the larger issue with their next gen models is whether to make the next Impala/Lucerne FWD & AWD option or RWD standard & AWD as option. The next DTS/STS will be RWD standard most-likely.<br/>
The current Impala is old, but still looks descent. But does GM need a true large car now that the Malibu has done so well thus far?


JordanskiJordanski - 2/17/2009 7:51:25 PM
-2 Boost
"Is The Malibu Stealing The Aura's Thunder?" (Even though they both suck.)


neutralneutral - 2/17/2009 8:32:03 PM
+3 Boost
well, going to have to deboost this stupid comment


DenaliDenali - 2/17/2009 11:15:35 PM
+2 Boost
LMAO a the Impala stealing sales, maybe in the rental aera


JordanskiJordanski - 2/18/2009 7:31:48 PM
+1 Boost
Jeez, even enterprise deserve better cars. Chevrolet should be embarassed for selling such inferior products.


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