001 Puts The New 7 Side By Side With The S-Class- Who Wins This Beauty Pageant?

neither color is falttering for the cars. Get them both in silver so you can see the details of the cars bodies.

Agreed.

I would buy the 7 (if it wasn't $100,000!! :|), but I think the S class looks better.

You're absolutely correct; both colors look equally great. However, silver may be more flattering and neutral.

I prefer the front of the 7 to the S, but overall, I believe the S-Class is still the better looking sedan.

Both are works of art and they're original.

What else would someone want in a car???

:beer:

"Both are works of art and they're original."

Yes, that's why the back end of the 7 looks so much like the LS. And don't spew your regular crap like how the LS copied the earlier 7 series. That makes no sense. Just face it, the 7 took a page (even if blindingly so) from the LS.

S-class is the winner here between the two.

43LE

Check out the pictures of the E32 7 series.

M53R,

I have. Gee, the new 7 series back end, especially with those exhaust tips, looks suspiciously more like the LS 460 than the E32 7 series.

Neither, the BMW has a Lexus butt and the Merc looks like a Korean car. The real and only winner in this class, the Audi A8.

IMO, the new 7 looks better than the S from all angles.

Even though the 7 looks so much like the LS. I still like it but the S-Class is the winner !!!

Even white looks better than the 7, no imagine it dressed to kill (black). However the 7 still away from the LS and for me it does not look the same as LS, just the profile.

Talking about unfair advantages, the S class in the pictures is equipped with the AMG body kit. lol.

S-Class is the clear winner.

I hate it when people park like that...

Can an S-Class please get some black paint on it? I think it would only be fair to have them in the same color at least...
- F666

The 7 looks more elegant, more sporty, I have always thougt the s looks heavy and boring, now it really shows it. The 7 series have a backend taken from the 5 series and made more elegant, Lexus took the 5 series backend for their LS so BMW had the look first ;)

Bottom line here is Merc is still a classier car in which the rich usually purchase over the BMW for some reason or another. The BMW has that Hyundai copying Lexus rear end look to it and the front of the BMW starting to look goofy for some reason.

Front: BMW 7 (ANGEL EYE =MEAN)

REAR: BENZ S CLASS (WAY BETTER THAN THE LEXUS LS'S BUTT)

Benz hands down, it's the real deal... BMW is just fluff :)


look at it this way Benz = Rolex, BMW = Tag Heuer

Benz/Rolex = most recognized watch maker in the world - well deserved reputation through real craftsmanship, meticulous detail, quality and excellence (especially with the "in-house movements" i.e., actually worth the money.

BMW/Tag Heuer = peddler of nothing more than a fashion accessory item with no real content and craftsmanship, uses cheap stamped out ETA movements and places greatest emphasis and company resources to marketing, advertising, polishing and glitter. Profits maximized through drastic cost cutting measures that are usually "hidden" from the consumer, wins over many fanboys through its flashy adverts, celebrity endorsements, badge engineering and promise of unwarranted claims to sporty performance, i.e., nicely wrapped garbage.

that's funny, because I have a Rolex, and based on what you just said you obviously don't. Rolex's are the PINNACLE of "brand engineering", something you buy pretty much just because "it's a Rolex". A watch has one primary purpose, and that is to accurately tell time. Rolex's are among the absolute worst watches when it comes to performing that task. What they are GREAT at, however, is announcing to anyone who sees you wearing one that "I have a Rolex". It's a status symbol, something that makes a statement to people who have never owned one but drool over the possibility. Like you, apparently. So while your intention was to equate Rolex to masterpiece quality and tie that to Benz, they are in fact 100% the fashion statement you just tried to make fun of BMW for being.

I guess it helps to know what you're talking about, but around here that's in short supply and definitely not a prerequisite for posting. You, Staarr, and Tecknik ought to hang out, assuming you're not all three the same person of course.

Sector, you're clearly sharing an opinion on a topic you know nothing about.
Rolex is the brand that's more 'fluff', while TAG has substance.
Check out the innovations Tag has developed and educate yourself. A Tag was the first watch in space, because NASA believed it was the most reliable watch out there as a backup to there electronic watch.
Furthermore, Tag has been the primary timer in Formula 1 and Le Mans, which require millisecond precision.

But yes, I agree the S-Class is the better looking overall.

It's difficult to let these watch entries go without comment. Though Cartier made the first series wristwatches, Rolex made the wristwatch a viable alternative to pocket watchs in the early part of last century. Rolex where the early innovators (first waterproof watch, invented and produced the self-winding feature, etc.) and brought high quality standards to the industry. Rolex is the most prestigious watch brand in the world for good reason, and they continue to produce a very high quality product of their own design and manufacture. They also sell more mechanical, high-end watches then any other maker (Cartier is second), but still keep supply at or below demand. One of the benefits of buying a Rolex is when it comes time to sell it the depreciation is the lowest of nearly any watch--and some models experience appreciation (maybe not right now in this economy). They are the gold standard watchmaker, in quality, prestige and marketing acumen.
TAG Heuer began as a high quality clock, then watch, maker, they have become primarily a purveyor of nice designs with production ETA (owned by Omega/Swatch group) movements like many other middle quality watches. Their event timing clocks are far different than what you put on your wrist, they use electronics for accuracy that goes far beyond what a mechanical movement can provide--as does any quartz wristwatch.
Omega was the first watch on the moon by the way, and probably for the reason that Omega provided the watches to NASA at no cost in order to use in their marketing efforts. Which they did with great success. Omega utilizes a new movement technology in some of their watches, Co-Axial escapement, developed by a third party, that improves accuracy and extends the service period of their movements.
Any quartz watch is going to be more accurate than a mechanical movement, so if time-keeping is your measure of a watches quality then the high dollar watches are no good. But if craftsmanship, design, heft and sheer complexity of a quality movement is appealing, then the high-end watch market is for you.
It's no different than the car market, if you just need reliable transportation, well the Korean's are building pretty good cars at the lowest price and that's where you may want to shop. But if you have the means and want something with style, substance and high technology that really moves you, you'll find yourself in a Eurocar showroom and spend the big dollars. And, as a result, people will know you spent a lot of money on a car (watch).
I'll keep my Rolex Daytona, it gives me a certain pleasure each morning when I pick it up and slip it on my wrist. I also enjoy the weekly Sunday morning ritual of resetting my watch for the ten seconds its lost in the past week.

S Class all the way.

S-Class.

The BMW– only because it's black.

I like the front end of the S better, like the 7 from every other view (I hate the wheel arches on the S, and have never liked the back end).

Interior isn't even close, the 7-Series is seriously much, MUCH nicer inside than the S-class. And I say that as someone who has actually been inside both cars for more than two minutes, not someone who has only seen photos or is basing their opinion on the fact that they just like one brand more than the other. The S-class basically has a dressed up version of the previous 7-Series interior, and it's not even that dressed up. There's a lot of exposed plastic in the center console, etc. The material fee, the fit and finish -- the new 7-Series absolutely rules the class interior-wise, at least until the new A8 comes out.

what an idiot , you're the one probably the one who only seen the interiors on the pictures , I drive an X5 , but I will not be ignorant to say something like this , S class interior quality is superb , looks nothing like previous gen 7 series , not one plastic thing in the interior not even buttons are plastic , w.e you're probably 14 what am I trying to prove here

"what an idiot , you're the one probably the one who only seen the interiors on the pictures , I drive an X5 , but I will not be ignorant to say something like this , S class interior quality is superb , looks nothing like previous gen 7 series , not one plastic thing in the interior not even buttons are plastic , w.e you're probably 14 what am I trying to prove here "

I'm not sure what you're trying to prove either. I guess by your wording you're either trying to prove you barely speak English, or by calling me names for having an opinion that is different than yours that you're not intelligent enough to have a normal conversation. You tell me, which one were you trying to prove? Or was it both? Because really you kind of proved both.

buddy, considering the 2008 7-Series was an outgoing model that was being replaced and BMW stopped building them about halfway through the model year, the fact that Lexus only sold 5k more LS460's is an indictment of Lexus, not of BMW.

by the way, back in 2006 when BMW came out with the restyled 7-Series, it outsold the S-class. Why? Because it was "new", and the S-class was about to be replaced with the S-class that is now out.

You need to have lots of money to get $100k cars, and people with lots of money tend to like the cool, new thing. That's how it works in this segment. It's called a "cycle". Say it with me -- "cycle". The new 7-Series will likely outsell the others for awhile, right up until the next cool new thing comes out.

Staarr, the funny thing is you actually think I am here championing BMW. If you actually paid any attention, and oddly enough you sure seem to pay a lot of attention to me, you'd see I am an equal opportunity defender. Because it wouldn't matter if we were talking about Audi, Mercedes, etc., I'm here to counterbalance the absolute ridiculousness of people like you. The only reason it's BMW in this case is because it's you I am talking to, and, let's be fair, you have a woody for being negative about BMW. I don't know why, I don't care why. Maybe a BMW ran over your dog. Maybe you're jealous they are so successful. Don't know, don't care. But you're the yin to AmazinBimmer's yang. You are EL34 without any pretense of being unbiased. And you can't deny it, all anyone needs to do is look at your avatar to understand you can't be taken seriously. Honestly I am not even sure why I bother responding to you, it's not like there's any possibility of an intelligent debate. You're just here to spew word vomit in the direction of BMW and watch people scramble who don't know any better. Good for you, I'm sure that's a very satisfying existence.

So enjoy your time on this site. Make the best of it while you can. Eventually you're going to say something that gets you booted off, that's what always happens. Have a great day!

BMW should declare war on ToyLex for copying everything they do.

I would glkadly fight in that war ;->

EL34,

Judging by your brilliant, logical comments, and your demeanor, I think BMW would politely decline your offer.

I like regular S class more than the AMG kitted. I think it looks more classy and elegant. But still S class looks better, 7 series is not too behind though. It's definately growing on me.

JUGNU

To me: S-class

S Class hands down.

There's reason S class designs and technologies had been fallowed by other manufacturers for forever. If you want to know what Lexus will be like in few year just look at S class and you'll get boring and boat like ride version for slightly cheaper.

S class looks better hands down!!!!!!

I like the look of the 7 Series better.

I like the S and I bought one. Didn't like the 7 until I saw it at the auto show. I was impressed. If I didn't have the S I would consider the new 7. Just reading through, have to comment the LS is a copy of last gen 7 rear. Everybody should know that. The S rear is from Maybach.
Does it all matter? IDK. whoever is posting sales numbers for indication of winner is BS. Based on that I guess the F-150 is the best car in the world. Get a clue.

ill take the 7, just because im driving n old one...FACT
like i said before, the Benz will always looks better with AMG anything on...FACT

the verdict on looks alone: AMG

The 7 series does it for me.It has better curves too,something i look for in a car.Not to take away from the benz,its nice,but the BIMMER IS BETTER LOOKING(look at the side profile and cuts in the hood..whoa!!!)

S Class all day. I saw that new 7 at the Chicago Auto Show yesterday and while it does look much better in person the front end is off. The grills look better up close but are still too big and the lower air damn area needs to be restyled. I like the interior though, reminds me of the older 7's.
It seems like the majority of people who've commented on this topic also think the S looks better.
T

ahhhh.... nothing like a good flame war in the afternoon.....

S-Class. Contrary to what others think about the focus-like fenders, i think those fenders made every other luxury car on the road look old

I can't decide. The rear of one looks like an LS... and the front of the other looks like a Genesis.

I like the BMW front end better but I like the side profile and rear of the Merc the best. The Benz looks muscular and elegant at the same time, but it does needs some front end work.

Benz looks better by far. Anyone have a new one with 100k miles on it. Like to know if reliability has improved.

Just to be fair, when comparing cars, it helps when both are the same color.

The fact that the comparision is staged in the parking lot of a gaudy, pretentious strip mall makes the whole thing a little declasse.

Benz just because if i was going into that segment, i don't see the purpose of half stepping.

I'm looking forward to 001's next ad for the 7 Series.

I think both of these cars looks nice. But the Bimmer has more flare to it.

Badge pride is so strong that people are forcing themselves to like the uglier car! This is so disgusting

If you wish to drive your car, choose the BMW. If you wish to be driven around, choose the Merc. In my opinion, to drive a Merc is foolishness and to be driven around in a BMW is stupidity!

Oh i forgot we had to comment on DESIGN only! lol!
Well, if i were to choose a car, it would be BMW. If my dad wanted one, he would go for the Merc.
BMW's looks have that element of 'sportiness'. Merc's looks have that element of 'elegance'.

The Benz is by far and away the better looking car. And this is when the BMW is the new generation!

BMW's real dominance and leadership is in the 3 series compact sports sedan segment, fow which they rightfully deserve the crown, but at flagship executive sedans/limousines, the Merc leave the BMW eating dust.

I must point out though, that while I shall never be a fan of BMW's flame surfacing, they are learning to evolve the design towards something that looks elegant and acceptable.

S class all the way!!! The best car in this class..Nothing comes close to the legendary S class..

@ nite41, have u driven an Mercedes lately????

the new 7 series looks great. reminds me of 2000-2001 which is a timeless design. s-class looks good too. i have to go with the 7 series though

S-Class wins the looks contest and wish it could match the 7-Series driving feel. MB needs more driving feedback and loosen the electronic feel.