Nissan Skipping Several Major Autoshows To Conserve Cash

Nissan, owned 44 percent by Renault SA, said it had selected the New York, Shanghai, Tokyo and Geneva auto shows during the 12-month period to March 31, 2010 as the four major events to showcase its cars.

Global carmakers use auto shows to promote latest and upcoming vehicle offerings and technology, both through the media and to the public. But signs of dwindling participation are emerging as the global slump eats into the industry's sales volumes and profits.



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EL34 - 2/27/2009 7:21:49 PM

0 Boost

Nissan should stick with building vehicles that pick up garbage.

A few trash cans of waste could be crammed into the Cube :-\

KZ258 - 2/27/2009 11:37:50 PM

+1 Boost

how about updating the picture? the nissan emblem has grown larger in the past few years now

2001W210 - 2/28/2009 12:10:25 AM

+1 Boost

While I do get some companies pulling away from Superbowl commercial but I just don't get companies that are pulling away from the auto shows. What's the point of making good concept or new ground breaking cars, if they are going to be shy showing it off. It's like saying we have good football team but we are not going to some of the playoff. I think it's dumb move.

jeffy210 - 2/28/2009 12:12:44 AM

+1 Boost

All things considered, why don't they let the local retailers take a few cars to showcase them? It wouldn't cost corporate anything, and unless there's an entrance fee for the show it also shouldn't cost the dealer much to part with a few cars for a few days and still get the word out about their products.

downtoearth - 2/28/2009 11:53:30 PM

+1 Boost

What's wrong in having to look at Nissans less often?

BarackBush - 3/1/2009 11:07:41 PM

+1 Boost

Smart move but I hate it for enthusiasts and the kids who can't see em. :(