Honda Sales Falter By 34.9% In February - Acura Sales Crater By 39.0%

American Honda Motor Co., Inc., posted total February vehicle sales of 71,575, a decline of 35.4 percent compared to February 2008, based on the daily selling rate*. Honda Division posted February sales of 63,916, a decline of 34.9 percent versus February 2008.

"The pattern that emerged a few months ago seems to be continuing," said Dick Colliver, executive vice president of sales for American Honda. "We hope, as spring beckons and the economy strengthens, sales will begin their upswing."

Honda total car sales decreased by 33.1 percent, to 35,991. Fit sales increased 2.3 percent, to 4,247. Honda light-truck sales decreased 37.2 percent, to 27,925.

The Acura Division posted sales of 7,659, a decline of 39.0 percent compared to February 2008. Sales of the TSX sports sedan, the brand's second-best-selling model for the month, increased 4.1, percent to 2,293.

*The daily selling rate is calculated with 24 days for February 2009 and 25 days for February 2008. All percentages reflect the daily selling rate.

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theoptimisticpessimist - 3/3/2009 4:06:01 PM

-2 Boost

Look at the sales numbers for the new TL, Acura,s best-seller, a complete failure. This does not bode will for Acura.

theoptimisticpessimist - 3/3/2009 8:22:51 PM

+2 Boost

The ES outsold the TL (a brand new model) 2575(ES)2490(TL)

06TLDude - 3/3/2009 10:20:24 PM

+3 Boost

Entry-Level Sedans
1. 3 - 6,414
2. C - 3,990
3. CTS - 3,259
4. ES - 2,575
5. TL - 2,490
6. A4 - 2,202
7. IS - 2,147
8. G - 2,145
9. MKZ - 1,145
10. 9-3 - 414
11. S60 - 273

IMO the TL is doing pretty good considering the economy. If the TL is doing badly then what about the all new A4, is it a failure as well? Surely it should be outselling the ugly TL.

Star - 3/3/2009 5:43:53 PM

0 Boost

Honda needs to replace their entire line with something that doesn't resemble the Buick line.

S4cabriofoxone - 3/4/2009 12:20:48 AM

-1 Boost

I can't believe these luxury car sales. Mercedes is sitting pretty right now!

mikeydred20 - 3/4/2009 1:49:01 PM

-1 Boost

Yeh, but the Tl is gaining ground last month it was looking good and the TSX was the #1 seller it's the economy not the design relax people.

BarackBush - 3/5/2009 9:40:58 PM

0 Boost

Acura sadly went from perfectly bland or okay styled cars to the ugliest lineup around. They make BMWs seem very pretty.

They are ugly with old technology. The only thing they have is Nav and optional SH-AWD.

Its a shame how they just killed this brand.