Hyundai Put The Sights Squarely On The LS With The Debut Of The New Equus

Hyundai Put The Sights Squarely On The LS With The Debut Of The New Equus

After all the real-life spottings, image leaks and sketches, Hyundai has finally and officially taken the covers of the 2010 Hyundai Equus. Hyundai’s CEO of South Korea, Chung Mong-Koo, presented the car to a bunch of media and 1,000 VIP guests this past weekend at the Grand Hyatt in Seoul.

“This is the car that will elevate the Hyundai brand to the highest level,” Mr. Chung said at the launching ceremony.

Of course, with a design of an uber-luxury large-sedan we think that Mr. Chung may be right. Hyundai is planning to sell a total of 13,000 units in Korea this year with 19,000 planned for 2010.

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StarStar - 3/16/2009 4:36:50 PM
-17 Boost
Hyundai is going to destroy Japan's best with their line up. It will be funny to watch the Asian brands reaping each other apart while the superior German brands will continue to set the standard in the auto industry.


LemonadeLemonade - 3/16/2009 4:44:50 PM
+9 Boost
"superior German brands will continue to set the standard in the auto industry.".... hahahahahahaha!


DocMartenDocMarten - 3/16/2009 5:04:54 PM
+11 Boost
Audi is going to destroy BMW. That will be real funny!

The S4 just spanks the 335i. Poor BMW is in big trouble.

Audi S4 - BMW 335

Acceleration:
0-80 km/h 3.6 Sec. 4.0 Sec.
0-100 km/h 5.0 Sec. 5.5 Sec.
0-120 km/h 6.8 Sec. 7.8 Sec.


_43LE_43LE - 3/16/2009 5:17:31 PM
+5 Boost
See Star? We're all laughing at you, not with you!


StarStar - 3/16/2009 5:27:06 PM
-12 Boost
LE43,

No offense, but you appear to be the only idiot laughing.


_43LE_43LE - 3/16/2009 5:35:21 PM
+9 Boost
None taken...because I know I'm not the only one laughing at you. Just look at all the people that post comments against you. Remember, at you not with you...


SmokeEmSmokeEm - 3/16/2009 6:40:18 PM
+7 Boost
FitzLA,

The problem is _43LE is arguing with a Psychiatric patient. He will never win. Arguing on the internet is like running at the Special Olympics. Even if you win, you're still retarded. Star is on an inferior level than everyone else here. Everyone here is "Elite" compared to him. He lives in a world of mediocrity, probably spending 24Hours a day on this website trying to defend himself. Didn't you notice? He is always the lowest ranked person on this website. That hurts his ego and his feelings. He probably still lives in his parents basement. Like I said before, he is a little puppy dog chasing everyone. I plan on teaching him how to fetch and then roll-over. Honestly, you all should feel sorry for the guy. Typical of a Psychiatric patient with Delusions of Grandeur. This comment is for you too _43LE, stop wasting your time arguing, don't stoop down to his level.


_43LE_43LE - 3/17/2009 9:16:34 AM
-1 Boost
I can't help it, he is too irresistible sometimes. Getting a reaction out of him is priceless and kills me! I feel kind of sadistic though...


LemonadeLemonade - 3/16/2009 4:42:44 PM
-6 Boost
Car Buyer: Excuse me sir? Can you show me where your new Eqqus is parked so that I can have a gander?

Hyundai Salesman: Absolutely! Right this way sir.. We have 'em all parked between the $10,00 Accent's and $13,000 Elantra's. Let me know if you have any questions about our Lexus LS killer.


StarStar - 3/16/2009 4:53:49 PM
-10 Boost
Yeah, because the LS is such a special "Toyota". Hypocrites.


_43LE_43LE - 3/16/2009 5:20:33 PM
+7 Boost
Hypocrites? I seem to recall you saying that you would never respond to me yet you continue to respond to my comments. That is hypocritical. Remember, at you not with you...


_43LE_43LE - 3/16/2009 5:36:59 PM
+10 Boost
Ok Star.


_43LE_43LE - 3/16/2009 5:44:37 PM
+10 Boost
At least I can acknowledge that, unlike Star who's delusions of grandeur forbid it.


SmokeEmSmokeEm - 3/16/2009 6:08:31 PM
+7 Boost
^^^

You are being way too generous. His application for Kindergarten was rejected. Almost everyone here has superior car knowledge than he does. He is on a substandard level, we are all way above that. His ranting and raving is typical of Psych patients that I read about all the time. He probably spends 24 hours a day on this website. This is all that he has in his life.


StarStar - 3/16/2009 6:19:40 PM
-9 Boost
FitzLa,

I'm not the one with delusional fantasies, you are. For somebody as insignificant as you to imagine that somehow in some twisted way is better than... me..ha, ha ,ha...ME ha, ha, ha that's the..ha, ha, ha...funniest thing I ever heard.

Now let me give you a cold hard fact, buddy. If you would be multiplied by ten, you would still be only half of the man I am.





StarStar - 3/16/2009 6:37:30 PM
-8 Boost
I see you enjoy your moment in the spotlight "battling" the mighty "Star". How does it feel for a dolt like you to finally get some attention? Poser...


SmokeEmSmokeEm - 3/16/2009 6:41:16 PM
+4 Boost
FitzLA,

The problem is _43LE is arguing with a Psychiatric patient. He will never win. Arguing on the internet is like running at the Special Olympics. Even if you win, you're still retarded. Star is on an inferior level than everyone else here. Everyone here is "Elite" compared to him. He lives in a world of mediocrity, probably spending 24Hours a day on this website trying to defend himself. Didn't you notice? He is always the lowest ranked person on this website. That hurts his ego and his feelings. He probably still lives in his parents basement. Like I said before, he is a little puppy dog chasing everyone. I plan on teaching him how to fetch and then roll-over. Honestly, you all should feel sorry for the guy. Typical of a Psychiatric patient with Delusions of Grandeur. This comment is for you too _43LE, stop wasting your time arguing, don't stoop down to his level.


_43LE_43LE - 3/17/2009 9:17:36 AM
+2 Boost
I can't help it, he is too irresistible sometimes. Getting a reaction out of him is priceless and kills me! I feel kind of sadistic though...


StarStar - 3/17/2009 12:00:47 PM
-3 Boost
Were you born WOMEN? You sound like a bunch of schoolgirls bitching about the captain of the football team because he is not giving you enough attention. Pull your panties up and start talking about cars. Oops, you don't know s**t about cars.


_43LE_43LE - 3/17/2009 12:18:25 PM
+2 Boost
See what I mean? LOL! Keep it coming Star! Remember, at you not with you...


SmokeEmSmokeEm - 3/17/2009 1:10:09 PM
+1 Boost
Look everyone, for my next trick I will teach the puppy dog Star how to fetch the newspaper. After that, he will get house broken. He keeps following me around wagging his tail.


STJ88STJ88 - 3/16/2009 4:44:10 PM
-1 Boost
First of, this crown majesta rip off has nothing on the LS!

And second, Star have you seen the sale figures in that segment! You german buddy's are far behind the Lexus LS in sale's. So the only people that should fear this Toyota crown rip off are the Germans!


StarStar - 3/16/2009 4:50:00 PM
0 Boost
The LS got beaten by the S class in sales even in America. In the rest of the world nobody even knows what an LS is. Get real!


abcdabcd - 3/16/2009 6:03:16 PM
+2 Boost
foez ssi(or Zip on other forum):
"http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=58&vf=1"

the article you provided is partially truth (about Lexus designs copied from Mercedes and toyota mr2 from porsche) but parially this article is hilarious, for example comparing Toyota Tarago (it's a van) to Peugeot 206 (it's a subcompact) becouse of a similar headlamps while rest of the car is completely different is a nonsense, or Daihatsu Copen which completelly isn't looking like Audi TT, or when they say Honda copied "teardrops" and taillights, it's like saying they copied door handles LOL.


abcdabcd - 3/16/2009 6:25:12 PM
+5 Boost
STJ88:
"First of, this crown majesta rip off has nothing on the LS!"

Partially agree, it is a little similar to Crowns:
http://commons.wikimedia.org/wiki/File:2004_Toyota_Crown-Majesta_02.jpg
http://commons.wikimedia.org/wiki/File:2008_Toyota_Crown-Royal_01.jpg


abcdabcd - 3/16/2009 6:29:29 PM
+7 Boost
But I wouldn't say that Equus is rip-off, it has a little orginality compared to a Genesis.


DocMartenDocMarten - 3/16/2009 5:06:41 PM
-1 Boost
Hyundai might have to take over BMW. BMW is in huge financial trouble. The Equus looks like a good competitor to the 7-Series. It won't be able to touch the S-Class or LS.

Last year, net profits for BMW went down almost 90 percent but company heads claimed that the carmaker is in good health financially speaking.
As it turned out the 89.5 percent drop in BMW’s profits, which was equivalent to 2.4 Billion Euros (2.24 Billion Pounds), is attributed to exceptional costs connected to bad debts, personal costs and provisions to cover risks on used car outlets.


pushrod27pushrod27 - 3/16/2009 5:54:45 PM
+3 Boost
you are a moron.


answeranswer - 3/16/2009 5:18:13 PM
+3 Boost
Another awesome car from Hyundai.


EL34EL34 - 3/16/2009 5:30:32 PM
-12 Boost
Looks like a cross between a Lexus LS46 and a Buick Enclave.

Looks like ToyLex is screwed :-/


answeranswer - 3/16/2009 5:35:45 PM
+10 Boost
Weird fact of the day:

EL34 having Mickey Mouse as his avatar makes more sense than anything Star will post this year.


_43LE_43LE - 3/16/2009 5:40:20 PM
+8 Boost
Answer, we're laughing with you, not at you on this one. Couldn't agree more.


SmokeEmSmokeEm - 3/16/2009 5:43:13 PM
+12 Boost
Hahahahaha!

EL34 and Star are the same people. At least EL34 is harmless with his comments. Star can't even win in the Special Olympics.


Ricks2DogsRicks2Dogs - 3/16/2009 6:23:41 PM
+1 Boost
Trust me, Lexus will pay attention to this. But Lexus will just step it up a notch or two. This is what competition is all about. Look at the electronics world. There will be no repeat of what Sony did with Samsung... at first, Sony laughed at Samsung. Now who's laughing?

Sony waited, but eventually stepped it up. Lexus will not wait.


AnthonyAnthony - 3/16/2009 7:43:08 PM
+10 Boost
What makes Lexus the de facto competitor to this car? Just because Agent009 says so? This site tries to compare every new Hyundai to an Infiniti or a Lexus, and for what? To try and embarrass them out of personal disdain? This car will kill the Lincoln Towncar, Cadillac DTS, VW Phaeton crowd before it gets anywhere near the Lexus LS, Mercedes S-Class, BMW 7 crowd.


SmokeEmSmokeEm - 3/16/2009 8:06:55 PM
+7 Boost
Pretty much exactly right. Nothing more to add.


1fstmach1fstmach - 3/16/2009 8:11:20 PM
+6 Boost
I think Hyundai is on the right track with this car and others in the line up, maybe this could warrant a 2nd brand though


BigShow50BigShow50 - 3/16/2009 8:28:17 PM
+1 Boost
Great accomplishment by Hyundai, but maybe a little over ambitious. Front end sings Toyota Crown on steroids all day long, with the styling hips of a Bentley GT and the rear end of a previous gen Acura RL. But in this day and age when technology is so accessible and easy to create or even "duplicate"...it actually becomes more tough on the new comers, more so the one that are already there.(you would think it would be the other way around)..but that is simply not the case, especially in the automotive world.


StarStar - 3/16/2009 9:42:20 PM
-12 Boost
Huu76,

you are the one to talk about affordability? LOL. I drive a C63 AMG. What do you drive...that piece of s**t, rust bucket, antique Jeep? And where do you get your information from...and I mean all this BS you are pouring on these forums? Cartoon Network?

Have you ever considered leaving the basement and take actual test drives before making these ridiculuos claims. The Genesis is almost a carbon copy of the Lexus LS for less than half of the money. Why is it hard for you to accept that? You say Hyundai is embarrassed to put their name on their flagship cars? News flash! So was Toyota a few years ago when they decided to rebadge their cars and call them Lexus. The question is? What is it that bothers you about Hyundai ascension? Do you not like Koreans? I find this battle of the mediocre Asian engineers and their mediocre products really funny to watch. Hyundai taking...and beating the c**p out of Lexus and Infiniti is making me feel all warm inside.
I'm sure the German car makers have a blast also. Looking down at the poorly engineered Asian econoboxes fighting for a place on the market has never been so fun.


M53RM53R - 3/17/2009 7:51:49 AM
-7 Boost
That's why BMW keeps winning design awards, while Lexus fanboys like you keep complaining :)


StickShiftCamryStickShiftCamry - 3/16/2009 9:35:19 PM
+6 Boost
Don' kno how many of u pushed around an LS hard, but after AMG and Bentley Continental GT, the V8 in the LS makes a nice monstrous bass exhaust sound. If the Equus can do that, then good. But must be sold at different dealer, or else Phaeton, which was my favorite of the large lux. sedans, & I like RWD. Except for rear, the Equus doesn't look much different from the Genesis. Bad idea, stop here @ Genesis for now, I compare Genesis to G8 or Charger, and i'd rather get those than Genesis.


StarStar - 3/16/2009 10:55:11 PM
-8 Boost
I also own a WRX STI(NO, I'm not kidding) and is nowhere as fast as the C63. You are clueless, my friend.


StarStar - 3/17/2009 11:22:38 AM
-2 Boost
I repeat...the STI is a slow a** car in comparison with the c63. I drive these cars every single day so I might have a better idea on how they perform than you...a guy who drives a 20 years old Jeep and never left the house. Stop acting like a fool.

..and by the way I hate automatic transmissions in most of the cars but when you get to cars that have around 500 HP the type of transmission they come with starts to become less important. That's the reason I never criticized the boy racer GT-R for not having an option for manual transmission. I only criticized it for being an unreliable, cheaply built POS.


DocMartenDocMarten - 3/16/2009 11:27:06 PM
+1 Boost
If this goes to the Unites States, BMW is in huge trouble. This car will directly compete with the 7-Series and outsell it. BMW's profits are down 90% and they might go bankrupt in the future. Hyundai might have to bail the company out. BMW might even be bought out by Toyota or Honda. Hyundai is in direct competition with BMW and will beat them every step of the way.


hyundaifansdotcomhyundaifansdotcom - 3/16/2009 11:55:21 PM
+1 Boost
I hope Hyundai brings this to the states.


MunichRobMunichRob - 3/16/2009 11:58:37 PM
+1 Boost
Are you serious? BMW would never be bought out by Hyundai! Just wouldn't happen.

BTW I don't see how you figure this Hyundai can steal sales from the 7-series but not the LS or S-Class? If anything the Equus is much more comparable to the LS & S-Class than the 7. Granted it doesn't resemble either of them from the outside but the interior of this Hyundai is clearly inspired by LS's. Not to mention if it drives anything like the Genesis; which is geared toward comfort rather than performance, than it must handle more like a Town Car than an M5, which is exactly how the LS & S-Class handle in comparison to a 7.


BarackBushBarackBush - 3/17/2009 2:41:54 AM
+2 Boost
Nice effort but needs more engines.


DenaliDenali - 3/17/2009 4:22:40 AM
+3 Boost
Equus looks good 2 me, but its nowhere near an LS killer, since the Genesis V8, drives like an E-class, i think the Equus might drive like an S-class, which is a good think


JUGNUJUGNU - 3/17/2009 7:56:33 AM
+4 Boost
Looks like Genesis themed LS460. Something like Hyundai took an LS and pasted small Genesis styling cues on it. Headlights and complete rear end is LS, the grille treatment and badge on the hood is MB inspired.
And look at the interior pics, i can remember LS was launched with similar pictures and same colour interior. Black with redishh wood and rear centre arm rest is a cabon copy of LS.

Equus is complete LS460 rip off. Even they copied the LS460 engine. 4.6l V8 producing roughly 480BHP.

Should sell for around same money as Phaeton, GS460.

JUGNU


JUGNUJUGNU - 3/17/2009 7:58:46 AM
+6 Boost
correction: 380BHP.

JUGNU


DarkPheonixDarkPheonix - 3/17/2009 8:56:43 AM
+1 Boost
They know better than to bring that over here
Soeul will love it
Thank you VW!
DarkPhoenix


lexusrox123lexusrox123 - 3/17/2009 8:59:36 AM
+1 Boost
looks like the ES on the front. it also has that ridiculous goofy grin like on the genesis coupe.


Auto_expertAuto_expert - 3/17/2009 9:51:06 AM
-1 Boost
I wonder if Lexus is laughing...

If I were in the market for an Asian luxury car, this would have to be one to cross-shop against Lexus, Infiniti, and Acura brands.


snatchandgrabsnatchandgrab - 3/17/2009 10:23:46 AM
+2 Boost
I think it looks pretty good. I rarely visit this site nowadays because it's like being on a playground. No intelligent conversations at all. This constant German-Japanese war is so boring. Don't you guys ever get tired of it? It would be much better if people would be honest. Most of the people on this site have a favorite brand or country and hate everything else..I thought this was a site for car enthusiasts...I think you people should find a German and Japanese lovers car site and leave the commenting to people who actually like cars. I'm not saying I would buy it, but since they're aiming at the LS, I would expect a certain price range and I'm not ready to spend that much on a Hyundai...I felt the same way when Lexus came out. I liked the cars initially, but the brand had to earn a reputation first.


0to600to60 - 3/17/2009 12:28:04 PM
+3 Boost
It is sad that we have to weed through garbage by "star" and those that feel the need to entertain his garbage just to pick out the intelligent posts. Likewise with DocMarten and quite a few other. 001, dont you seriously think you should do something about this. It really brings down this site. It def isnt what it use to be.


StarStar - 3/17/2009 1:17:44 PM
-4 Boost
"0to60"

..you again. You know you are one of the biggest haters to ever post on this site. Everybody knows it. Everybody knows also that you are not only hateful, but extremely biased. Admit it, you are not bothered by teknik/docmarten or david999 comments. You never complained about them in spite of the obvious senseless trolling, and I mean senseless. I don't go around every thread writing the same thing over and over again like them. Still, you always mention me as being the "problem".

Guess what Japanese cheerleader, Agent 001 is not stupid. He can read and see that other than let's say "bias", there is nothing that you can accuse me of. STOP HATING!!!



_43LE_43LE - 3/17/2009 2:14:29 PM
+1 Boost
See Star? We're all laughing at you, not with you...


DocMartenDocMarten - 3/17/2009 11:26:45 AM
+2 Boost
BMW profits are down 90% and they might go bankrupt. Hyundai is in a good position to do well with the Equus, as it competes directly with the 7-Series BMW. BMW is in big trouble. Their top designers have jumped ship and BMW is sinking.


AntiHateAntiHate - 3/17/2009 12:39:48 PM
+2 Boost
I totally agree with 0to60.. DocMarten copy pasting the same sad "BMW in trouble message" without even going to the other previously mentioned morons, there really seems to be no room for the real commnents and discussion on this site anymore.. The James Bond's should take the situation under control.


Auto_expertAuto_expert - 3/17/2009 1:15:52 PM
0 Boost
Hyundai clearly set its sights for natural rival, Lexus and it seems Acura and Infiniti can't really compete with Lexus. Will Hyundai vs. Lexus (Asia) become the new BMW vs. M-B (Europe)?

These Hyundais seem to be getting better and better all the time. Definitely enough to give a typical Lexus shopper some pause. If it turns out to be just a reliable I think they will have a winner.


StarStar - 3/17/2009 10:08:12 PM
-1 Boost
You might as well claim that you own a Ferrari. As unbelievable as that may sound it would still be more believable than the rest of the BS you are posting here.


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